Gaurav Bhatt, Abhigyan Sarkar and Juhi Gahlot Sarkar
The majority of past studies on the physical store environment have focused on the impacts of distinct store environmental cues like music, crowding and décor on consumers'…
Abstract
Purpose
The majority of past studies on the physical store environment have focused on the impacts of distinct store environmental cues like music, crowding and décor on consumers' responses. However, recent research posits that consumer is more likely to experience several cues in a combination, rather than in isolation, i.e. different categories of store environmental cues are likely to impact consumer psychology holistically. Hence, our study aims to identify the relevant factors of store atmospheric cues impacting consumer's attitude in physical retail store context and validate scales to measure such factors.
Design/methodology/approach
This research develops and validates psychometrically reliable scales to measure two broad store stimuli factors namely: attractive and facilitating store stimuli, following the scale development method suggested by Churchill (1979).
Findings
The study shows that attractive store stimuli predict affective and sensory store brand experiences. The facilitating store stimuli moderate the effects of attractive store stimuli on affective and sensory store brand experiences. Affective and sensory store brand experiences predict store satisfaction.
Originality/value
This research contributes to the existing body of store ambience research by empirically understanding the psychological mechanism through which customers perceive different store cues holistically leading to the elicitation of store satisfaction.
Details
Keywords
Abhigyan Sarkar, Juhi Gahlot Sarkar and Gaurav Bhatt
The purpose of this paper is to investigate how various retail store atmospheric cues can impact store brand loyalty (SBL) via eliciting store brand love. This paper posits that…
Abstract
Purpose
The purpose of this paper is to investigate how various retail store atmospheric cues can impact store brand loyalty (SBL) via eliciting store brand love. This paper posits that different store brand experiential cues can predict brand love only when the experience is processed based on perceiving the brand as human-like entity, i.e. brand anthropomorphization. Brand love cannot be strongly elicited without the sense of brand anthropomorphization. Moreover, brand love can impact brand loyalty intention only under the moderating condition of perceived firm’s positive relationship marketing orientation.
Design/methodology/approach
Survey was conducted among urban shopping mall consumers, and the data were analyzed using structural equation modeling.
Findings
The findings support that store brand experience elicited by store environmental cues can better predict store brand love when the store is perceived as human, and store brand love can better predict conative SBL when consumer perceives that the store is having a positive relationship orientation.
Originality/value
The value of the paper lies in empirically testing the psychological mechanism through which store atmospheric cues lead to SBL.
Details
Keywords
Vikram Bhatt, Leila M. Farah, Nik Luka and Jeanne M. Wolfe
The Edible Campus project was begun in spring 2007 in Montréal. An action-research project launched by volunteers and researchers from two leading local NGOs and university-based…
Abstract
The Edible Campus project was begun in spring 2007 in Montréal. An action-research project launched by volunteers and researchers from two leading local NGOs and university-based researchers (Alternatives, [online]; Santropol Roulant, [online]; McGill University's Minimum Cost Housing Group, [online]), it sought creative solutions to turn underutilised urban spaces into productive places. It involved citizens in the creation of green community spaces by incorporating productive growing in containers on a prominent but concrete-covered part of McGill University's downtown campus. Not only is it an investigation into making cities more food-secure by increasing urban food production, it is also a live demonstration of how ‘edible landscapes’ can be woven into urban spaces without diminishing their utility or functionality.
Details
Keywords
Anna Dubiel and Prokriti Mukherji
The purpose of this paper is to systematically review and critically examine the international marketing and innovation management research on new service development (NSD) in the…
Abstract
Purpose
The purpose of this paper is to systematically review and critically examine the international marketing and innovation management research on new service development (NSD) in the context of emerging markets (EM). Research on services in EM, a heterogenous set of countries with an increasing contribution to global economic output, is sparse. This paper attempts to underscore the academic and managerial relevance of the field.
Design/methodology/approach
A systematic review of published empirical literature from peer-reviewed journals focusing on an 11-year period, 2010–2020, was undertaken. Further, bibliometric and text mining analyses were conducted using VOSviewer and Leximancer software programmes.
Findings
This analysis of 36 journal articles reveals that NSD research is a dynamic field with an increasing number of quantitative, multi-country and multi-method studies encompassing a variety of geographical settings and industries.
Originality/value
Doing justice to this vibrant field of research and its managerial importance, the authors create an overview of existing empirical studies to serve as a repository of knowledge on NSD for both academics and practitioners. Further, the authors offer a thematic and temporal overview of the content of existing studies. Drawing upon the abovementioned, the authors suggest some promising avenues for future research.
Details
Keywords
Priyanka Pathak, M.P. Singh and Gaurav Kumar Badhotiya
Manufacturing organization has adopted the concept of sustainability to improve the performance of product and process as well as to focus on environmental issues. Despite…
Abstract
Purpose
Manufacturing organization has adopted the concept of sustainability to improve the performance of product and process as well as to focus on environmental issues. Despite technological advancements and awareness, there exist several performance obstacles for the implementation of sustainable manufacturing in an organization. The objective of the current study is to identify the performance obstacles, propose a structural model and validate the proposed model.
Design/methodology/approach
Twelve performance obstacles are identified through critical literature review and discussion with field experts. Primary and secondary factor analysis, that is, exploratory factor analysis (EFA) and confirmatory factor analysis (CFA), are used for the creation of the structural model, and further, structural equation modeling is used as a validating tool. EFA deals with the categorization of all performance obstacles in four major criteria, and CFA works for proposing a model for a relationship among all obstacles.
Findings
A validated structural model is provided through hypothesis acceptance for structural equation modeling. The outcome of this study can be helpful for decision-makers to incorporate sustainable practices in the manufacturing organization.
Originality/value
This study has extracted and identified performance obstacles for the implementation of sustainable manufacturing based on critical literature review and discussion with field experts. The study proposes as well as validates the structural equation model.
Details
Keywords
Pranav Sanjay Sutar, Gaurav Kolte, S. Yamini and K. Mathiyazhagan
Food supply chain resilience is a critical aspect in ensuring the continuous and reliable flow of food, particularly in the face of disruptions. This study aims to address…
Abstract
Purpose
Food supply chain resilience is a critical aspect in ensuring the continuous and reliable flow of food, particularly in the face of disruptions. This study aims to address specific gaps in the existing literature by conducting a bibliometric analysis. The primary objective is to identify key areas of concern and lacunae related to disruptions and resilience within the food supply chain. The study also strives to contribute to the field by developing a comprehensive framework that evaluates the factors influencing resilience. Furthermore, the research intends to propose effective strategies for mitigating and recovering from disruptions, emphasizing the urgency of these measures in light of identified gaps in the current body of literature.
Design/methodology/approach
To achieve these objectives, the authors extracted the most relevant papers from Scopus and Web of Science (WoS) databases. The analysis parameters included a comprehensive review of current food supply chain practices and an exploration of trending research topics, such as sustainability, adaptability, circular economy and agility. Notably, the study recognized the pervasive impact of COVID-19 on food supply chain disruptions, with a high occurrence in the literature. Using advanced analytics tools like VOSviewer and Biblioshiny, the research delved into the role of modern technologies, including Industry 4.0, the Internet of Things (IoT), artificial intelligence (AI), machine learning (ML) and blockchain in addressing disruptions and enhancing resilience.
Findings
The research reveals a significant impact of the COVID-19 pandemic on food supply chain disruptions, underscoring the critical need for strategies to bolster resilience. Notably, the study identifies the pivotal role of modern technologies (Industry 4.0, IoT, AI, ML and blockchain) in mitigating disruptions and enhancing resilience in the food supply chain. The bibliometric analysis conducted through VOSviewer and Biblioshiny provides valuable insights into research trends and focal areas within the literature.
Practical implications
The observed importance of Industry 4.0, IoT, AI, ML and blockchain implies a practical need for integrating these technologies into food supply chain operations. Moreover, the paper discusses strategies for reducing the impact caused by disruptions, providing practical guidance for resilience planning in food supply chains. Researchers can leverage the findings to direct future efforts toward areas with identified gaps and opportunities, fostering advancements in the field and offering practical insights for real-world applications.
Originality/value
By amalgamating insights from bibliometric analysis and the developed framework, this study contributes to a holistic understanding of the challenges and opportunities in fortifying the resilience of the food supply chain. The identified factors and strategies offer valuable insights for researchers and practitioners seeking to address disruptions in food supply chains. The study’s unique contribution lies in bridging theoretical perspectives with practical applications, enhancing the relevance of business-to-business/industrial supply chain theories.
Details
Keywords
Akanksha Choudhary and Ashish Singh
The purpose of this paper is to investigate the intergenerational occupational mobility for young women (vis-à-vis their mothers) in India and six of its states from its diverse…
Abstract
Purpose
The purpose of this paper is to investigate the intergenerational occupational mobility for young women (vis-à-vis their mothers) in India and six of its states from its diverse geographic regions which contribute 39 percent of the Indian population.
Design/methodology/approach
The study uses transition/mobility matrices and multiple mobility measures for examination of intergenerational occupational mobility among young females in India by using the data from the “India Youth Survey: Situation and Needs” from the year 2006 to 2007.
Findings
The study finds that intergenerational occupational mobility among the young women in India is about 71 percent, but surprisingly it is predominantly downwards. The urban areas have higher occupational mobility than the rural areas. However, upward intergenerational occupational mobility is lower among the young SC/ST women compared to the young women belonging to the “Others” caste category. Moreover, upward mobility in the economically and demographically poorer states is much lower than that of other states.
Originality/value
The present study is the only study which examines how women perform vis-à-vis their mothers in terms of occupational attainment in the Indian context.
Details
Keywords
In the ever increasing competition in the employment market, an organization’s need to become a “great place to work” has gained significant momentum. Employer branding has thus…
Abstract
Purpose
In the ever increasing competition in the employment market, an organization’s need to become a “great place to work” has gained significant momentum. Employer branding has thus emerged as an essential management practice employed by the organization to create its image as desirable employer in the eyes of prospective employees. The purpose of this paper is to highlight the understanding of employer branding through the eyes of “potential” young employees in Delhi and North Central Region, India. The results presented in this paper throw light on the perceived importance of employer branding among the prospective employees via analysis of various branding factors chosen for the study. The study results report that the perceived significance of employer branding factors differs mainly across gender and age of prospective employees. Notably, public and private sectors are being perceived significantly different by the potential job applicants on employer branding factors. Thus, this paper presents important findings enabling employers to build brand value and an attractive reputation in the job market so as to attract and retain the best talent.
Design/methodology/approach
Survey methodology was used to test the hypothesis. The sample was selected from Delhi and National Capital Region (NCR) primarily from the students of business schools who were randomly selected to fill in the questionnaire. As they are the potential hires, it seemed appropriate to know their preference of employer branding factors. They are ready to join the corporations therefore, data extracted would be much more suitable as they can throw light on their immediate preferences and provide insight into the research study. For collection of data an online structured questionnaire was administered. A total of 270 questionnaires were administered and 239 filled questionnaires were received.
Findings
From the results it can be seen that private sector emerged as preferred sector of choice for the majority of potential employees. However, there are some factors which are handled well in private sector as compared to public sector and vice versa. There are some factors like – stability of the company, work-life balance and job security which potential employees perceive as important and therefore, need to be addressed by both public and private sector organizations.
Research limitations/implications
Limitation of this study is that the findings cannot be generalized therefore, provide opportunities for further research. Moreover, the sample included only students as prospective employees seeking a new job or a career change. Thus the results obtained on a sample of relatively inexperienced job seekers, might partially reflect commonly held stereotypes of attractive organizations. Hence, it is interesting to use other samples such as experienced job seekers or those who are currently employed. Another limitation is that the study is restricted to Delhi and NCR region hence, the data is not representative of a wider population. Further research may expand the scope in terms of sample size as well. Future research may also explore the extent of employee attraction and retention vis-à-vis employer branding factors in organizations. A final avenue for future studies consists in exploring the processes which underlie the organizational choice decisions of prospective applicants.
Practical implications
This study has added to the growing body of research on employer branding factors by generating more knowledge and arguments in favor of certain employer branding factors in the workplace. If organizations truly want to attract good talented people then management needs to bring about the necessary organizational support and infrastructure at the early and middle stages of an employee’s career which are most often the stages where important choices are made. They need to be more considerate toward employee needs. Efforts can be made to build a good work culture by paying heed to their preferences. Therefore, this study helps establish a foundation for implementation of various employer branding factors which are perceived important by the potential job applicants, especially in Indian context. The findings are of particular important for human resource (HR) managers and policy makers in both public sector as well as private sectors in these times of increased inter-sectoral personnel movement. These findings can be utilized as a guiding instrument while inter-sectoral recruitment is being made. These would also enable employers to take appropriate action in order to build their employer brand based on certain discussed employer branding factors so as to attract talent which in turn would also help them in retaining talent.
Social implications
There are many employer branding factors which tend to affect the mindset of potential employees in selecting their prospective employer. Employers can therefore, endeavor to understand those factors at length so as to attract talent which in turn would also help in retaining talent.
Originality/value
Results throw light on the perceived importance the potential employees give to various employer branding factors taken for the study. Perceived significance attached to employer branding factors differs across gender, age, education background, etc. It was also found that for some important employer branding factors public and private sectors are being perceived significantly different by the potential job applicants. Thus, paper presents important findings that would enable employers to take actions in order to build their employer brand so as to attract talent which in turn would also help them in retaining talent.
Details
Keywords
Surbhi Kapoor, Amarjeet Kaur, Vikas Kumar and Monika Choudhary
This paper aims to assess the impact of incorporating foxnut powder (FP) into bakery products to evaluate their effect on product quality and nutritional characteristics.
Abstract
Purpose
This paper aims to assess the impact of incorporating foxnut powder (FP) into bakery products to evaluate their effect on product quality and nutritional characteristics.
Design/methodology/approach
Samples of refined flour (control) and refined wheat flour with varying levels of FP were prepared for each bakery item. Sensory evaluations using a nine-point hedonic scale were conducted. Different concentrations of FP (20% for cakes, 12.5% for bread and 12.5% for doughnuts) were tested to achieve sensory acceptability.
Findings
The addition of FP at specified concentrations achieved sensory acceptability in the tested bakery items, significantly impacting overall acceptability. Incorporating FP led to textural attribute alterations, including increased hardness, gumminess and chewiness, alongside reduced cohesiveness and elasticity. Color properties were influenced, affecting lightness, redness and yellowness of the bakery items. Proximate composition analysis highlighted shifts in moisture, protein, fiber, fat and ash content between control and accepted samples. Mineral content analysis revealed notable differences in calcium, potassium, iron, magnesium and sodium between control and accepted samples.
Originality/value
These findings demonstrate the potential of FP to enhance bakery products, offering promising industrial applications in producing nutritionally enriched and visually appealing baked products.