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The approach used here to the study of philsophical influences on educational administration is an examination of case studies of administrative decisions in educational organizations where the decisions are considered as dependent variables, and the value and/or fact bases of the decisions are considered as independent variables. Nine such case studies are summarized. Decision‐making which deals with educational purpose is viewed as one significant area in educational administration where philosophical consideration can be studied. The study of correlations between administrative decisions and the value and factual bases should make contributions toward the prediction of administrative decisions. Additional significance of this study should focus on the development of strategies to influence or change administrative decisions.

The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.

Provides a practical self‐help guide for professional salespeople who want to improve their sales performance. Divided into two parts, Part 1 deals with booking the appointment and Part 2 with making the sale. Part 1 covers areas such as how to add structure to telephone calls; the development of a personalized script designed to provide a more consistent pattern of high performance; and how to generate both more and better quality appointments. Part 2 covers the skills required in selling face‐to‐face and covers how to analyse the key components of the sales presentation; restructure, strengthen and inject fresh ideas; rebuild the presentation so as to maximize sales performance; and how to take full control of personal development as a sales professional. Based on established principles of successful selling, the workbook outlines a model of the selling process based on the five core skill areas of opening, probing, matching, closing and objection handling. Aimed at salespeople and sales managers, the model provides a framework for the ongoing development of sales skills which is highly practical and applicable to any face‐to‐face selling situation. Also contains a comprehensive series of worksheets to complete on each of the issues raised; and a series of “windows” provide condensed information for quick reference.

First January 1973 will not only mark the beginning of a New Year but a year which history will mark as a truly momentous one, for this is the year that Britain, after centuries of absence, re‐enters the framework of Europe as one of the Member‐States of the enlarged European Community. This in itself must make for change on both sides; Britain is so different in outlook from the others, something they too realize and see as an acquisition of strength. There have been other and more limited forms of Continental union, mainly of sovereignty and royal descent. Large regions of France were for centuries under the English Crown and long after they were finally lost, the fleur de lis stayed on the royal coat of arms, until the Treaty of Amiens 1802, when Britain retired behind her sea curtain. The other Continental union was, of course, with Hanover; from here the Germanized descendants of the Stuarts on the female line returned to the throne of their ancestors. This union lasted until 1832 when rules of descent prevented a woman from reigning in Hanover. It is interesting to speculate how different history might have been if only the British Crown and the profits of Tudor and Stuart rule had been maintained in one part of central Europe. However, Britain disentangled herself and built up overwhelming sea power against a largely hostile Europe, of which it was never conceived she could ever be a part, but the wheel of chance turns half‐circle and now, this New Year, she enters into and is bound to a European Community by the Treaty of Rome with ties far stronger, the product of new politico‐economic structures evolved from necessity; in a union which cannot fail to change the whole course of history, especially for this country.

Allyn Young′s lectures, as recorded by the young Nicholas Kaldor, survey the historical roots of the subject from Aristotle through to the modern neo‐classical writers. The focus throughout is on the conditions making for economic progress, with stress on the institutional developments that extend and are extended by the size of the market. Organisational changes that promote the division of labour and specialisation within and between firms and industries, and which promote competition and mobility, are seen as the vital factors in growth. In the absence of new markets, inventions as such play only a minor role. The economic system is an inter‐related whole, or a living “organon”. It is from this perspective that micro‐economic relations are analysed, and this helps expose certain fallacies of composition associated with the marginal productivity theory of production and distribution. Factors are paid not because they are productive but because they are scarce. Likewise he shows why Marshallian supply and demand schedules, based on the “one thing at a time” approach, cannot adequately describe the dynamic growth properties of the system. Supply and demand cannot be simply integrated to arrive at a picture of the whole economy. These notes are complemented by eleven articles in the Encyclopaedia Britannica which were published shortly after Young′s sudden death in 1929.

The findings of the Steering Group on Food Freshness in relation to the compulsory date marking of food contained in their Report, reviewed elsewhere in this issue, has brought within measurable distance the Regulations which were, in any case, promised for1975. The Group consider that the extension of voluntary open date marking systems will not be sufficiently rapid (or sufficiently comprehensive) to avoid the need or justify the delay in introducing legislation.

Gives an in depth view of the strategies pursued by the world’s leading chief executive officers in an attempt to provide guidance to new chief executives of today. Considers the marketing strategies employed, together with the organizational structures used and looks at the universal concepts that can be applied to any product. Uses anecdotal evidence to formulate a number of theories which can be used to compare your company with the best in the world. Presents initial survival strategies and then looks at ways companies can broaden their boundaries through manipulation and choice. Covers a huge variety of case studies and examples together with a substantial question and answer section.

During the year 5,399 samples were taken under the Food and Drugs Act. Of these, 398 (7·4 per cent.) were against, as adulterated, below standard, or incorrectly labelled. The remainder, 1,173 samples, included water, 602, pasteurized milk 400—eight of these indicated a slight, technical error in preparation, and three “gross error.” Soot gauges 24. The total number of milk samples examined during the year was 2,844—excluding those just mentioned. Of these, 9·9 per cent. were found to be adulterated. This percentage of adulteration or for non‐compliance with the legal limit of 8·5 per cent. non‐fatty solids and 3 per cent. is the highest for six years. It is remarked that the freezing point test shows that the milks were naturally low in solids not fat. This would seem to be due to the cumulative effect during the last few years of feeding‐stuffs shortage, though the average annual composition of samples taken has varied but little during the war years and compares favourably with pre‐war milks. The Public Analyst points out that 9·9 per cent. does not mean that 9·9 per cent. of the Birmingham milk is adulterated, as more than one sample was taken from vendors whose milk was under suspicion. Tables given show that the average composition for all milks and farmers' milk were identical. The prosecutions call for no very extended comment. The milk cooler—that great source of surprises—was in each case found to be in working order. The cows were in “good heart.” In one case the cowman was fined £3 for adding water. The farmer, for not exercising due diligence under Section 83 of the Food and Drugs Act, was fined £20 on each of six summonses issued against him, £120 in all, with £1 costs. The farmer seems to have been, and probably still is, a hopeless case. He had been fined £30 and costs in 1940, and £580 with £46 costs in 1942. About £750 in all! We suppose he still carries on, but what about the consumers! Baking powder and self‐raising flour were reported against for carbon dioxide deficiency. This was apparently due to the use of old stock. The vendors were cautioned. Old stock—at least we suppose age to be the explanation—is also distinguished in other ways: cheese, infested with mites, unfit for consumption; cocoa, mouldy, and paper wrapper contained book lice; coffee, contained a mass of cobwebs; lentils, grubs and mite eggs; and so on. The immediate origin of another dealer's wrapping paper would seem to have been the coal scuttle since paper, lard and butter were speckled with coal particles. The Veterinary Inspector was requested to visit all the places of sale which would seem to be half‐way houses to the hospital for the consumer. An interesting point is raised in the matter of a sample labelled “lemon flavour.” This delicacy consisted of a 6 per cent. solution of citric acid, containing in suspension a small amount of starchy matter to make it look like lemon juice. It was flavoured with oil of lemon and contained 118 parts per million of sulphur dioxide. As the Preservatives Regulations forbid the introduction of sulphur dioxide into an article of this kind the firm was written, and replied that they considered the article to be “an unsweetened cordial, and that therefore sulphur dioxide was allowed up to 600 parts per million” (italics ours). The relevant Section referred to states: “Non‐alcoholic wines, cordials and fruit juices, sweetened and unsweetened, 350 (not 600) parts per million sulphur dioxide or 600 parts per million benzoic acid.” The Public Analyst points out that in the final report of the Departmental Committee on the use of preservatives in foods (1924) a comma appears after the word cordials in the above (italics ours) “making it clear that the words sweetened or unsweetened refer only to fruit juices, and that no such article as an unsweetened cordial is recognised. Such a description is a contradiction in terms, for the essential ingredient of a non‐alcoholic cordial is sugar.” The Ministry of Food was written and their attention called to the apparent omission of the comma in the published text of the Preservatives Regulations, and drawing attention to the fact that whether the omission were unintentional or deliberate the result was to permit the use of preservative in an instance where the committee of experts appointed do not choose to make such a recommendation. The Ministry in their reply did not reply to this question, but said the firm had no licence to manufacture the flavouring but asked for particulars of sale. The soot gauges show on the whole a steady decline in atmospheric smoke pollution. The average amount of insoluble matter expressed in tons per square mile per month. The Central Station figures are 13·5 in 1945. It was 37·6 in 1936. The West Heath Station 4·9 in 1945. It was 10·9 in 1938. Satisfactory as far as the reduction in atmospheric pollution goes. May it continue.

Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover specific articles devoted to certain topics. This Bibliography is designed to help. Volume III, in addition to the annotated list of articles as the two previous volumes, contains further features to help the reader. Each entry within has been indexed according to the Fifth Edition of the SCIMP/SCAMP Thesaurus and thus provides a full subject index to facilitate rapid information retrieval. Each article has its own unique number and this is used in both the subject and author index. The first Volume of the Bibliography covered seven journals published by MCB University Press. This Volume now indexes 25 journals, indicating the greater depth, coverage and expansion of the subject areas concerned.