Ausgangssituation: Probleme bei der Strukturierung von Entscheidungen Aus der Sicht marktorientierter Unternehmen bildet die strategische Unternehmens‐ und Marketingplanung eine…
Abstract
Ausgangssituation: Probleme bei der Strukturierung von Entscheidungen Aus der Sicht marktorientierter Unternehmen bildet die strategische Unternehmens‐ und Marketingplanung eine Einheit; die Marketingplanung stellt die unternehmenspolitische Leitplanung dar (vgl. Haedrich/Berger 1982, S. 3).
There has long been a feeling that, because of the dominance of the English language in marketing literature, many excellent contributions in other tongues go unheeded by the…
Abstract
There has long been a feeling that, because of the dominance of the English language in marketing literature, many excellent contributions in other tongues go unheeded by the scholar. This first issue of the Review of European Marketing Literature (REML) is a modest start to ensure a wide knowledge of what marketing issues are being discussed in French, German, Dutch, Italian and the Scandinavian and Central European languages.
Tessa Withorn, Carolyn Caffrey, Joanna Messer Kimmitt, Jillian Eslami, Anthony Andora, Maggie Clarke, Nicole Patch, Karla Salinas Guajardo and Syann Lunsford
This paper aims to present recently published resources on library instruction and information literacy providing an introductory overview and a selected annotated bibliography of…
Abstract
Purpose
This paper aims to present recently published resources on library instruction and information literacy providing an introductory overview and a selected annotated bibliography of publications covering all library types.
Design/methodology/approach
This paper introduces and annotates English-language periodical articles, monographs, dissertations, reports and other materials on library instruction and information literacy published in 2018.
Findings
The paper provides a brief description of all 422 sources, and highlights sources that contain unique or significant scholarly contributions.
Originality/value
The information may be used by librarians and anyone interested as a quick reference to literature on library instruction and information literacy.