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Article
Publication date: 1 February 1986

Günter Haedrich

Ausgangssituation: Probleme bei der Strukturierung von Entscheidungen Aus der Sicht marktorientierter Unternehmen bildet die strategische Unternehmens‐ und Marketingplanung eine…

180

Abstract

Ausgangssituation: Probleme bei der Strukturierung von Entscheidungen Aus der Sicht marktorientierter Unternehmen bildet die strategische Unternehmens‐ und Marketingplanung eine Einheit; die Marketingplanung stellt die unternehmenspolitische Leitplanung dar (vgl. Haedrich/Berger 1982, S. 3).

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The Tourist Review, vol. 41 no. 2
Type: Research Article
ISSN: 0251-3102

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Article
Publication date: 1 September 1980

James Mann

There has long been a feeling that, because of the dominance of the English language in marketing literature, many excellent contributions in other tongues go unheeded by the…

510

Abstract

There has long been a feeling that, because of the dominance of the English language in marketing literature, many excellent contributions in other tongues go unheeded by the scholar. This first issue of the Review of European Marketing Literature (REML) is a modest start to ensure a wide knowledge of what marketing issues are being discussed in French, German, Dutch, Italian and the Scandinavian and Central European languages.

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European Journal of Marketing, vol. 14 no. 9
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 2 October 2019

Tessa Withorn, Carolyn Caffrey, Joanna Messer Kimmitt, Jillian Eslami, Anthony Andora, Maggie Clarke, Nicole Patch, Karla Salinas Guajardo and Syann Lunsford

This paper aims to present recently published resources on library instruction and information literacy providing an introductory overview and a selected annotated bibliography of…

6769

Abstract

Purpose

This paper aims to present recently published resources on library instruction and information literacy providing an introductory overview and a selected annotated bibliography of publications covering all library types.

Design/methodology/approach

This paper introduces and annotates English-language periodical articles, monographs, dissertations, reports and other materials on library instruction and information literacy published in 2018.

Findings

The paper provides a brief description of all 422 sources, and highlights sources that contain unique or significant scholarly contributions.

Originality/value

The information may be used by librarians and anyone interested as a quick reference to literature on library instruction and information literacy.

Details

Reference Services Review, vol. 47 no. 4
Type: Research Article
ISSN: 0090-7324

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