Review of European Marketing Literature

Abstract

There has long been a feeling that, because of the dominance of the English language in marketing literature, many excellent contributions in other tongues go unheeded by the scholar. This first issue of the Review of European Marketing Literature (REML) is a modest start to ensure a wide knowledge of what marketing issues are being discussed in French, German, Dutch, Italian and the Scandinavian and Central European languages.

Citation

Mann, J. (1980), "Review of European Marketing Literature", European Journal of Marketing, Vol. 14 No. 9, pp. i-47. https://doi.org/10.1108/eb027330