Chris Brewster and Frank Bournois
Considers the concept of Human Resource Management (HRM), notingparticularly its origin in the USA and critiques of the concept inEurope. Data from a major European research…
Abstract
Considers the concept of Human Resource Management (HRM), noting particularly its origin in the USA and critiques of the concept in Europe. Data from a major European research project are examined. Differences between various European countries in their approach to HRM are identified and differences between HRM in Europe and the United States are suggested. It is argued that there is a need for the development of a model which relates more closely than the American literature to European HRM; and some tentative thoughts about such a model are proposed.
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Sylvie Roussillon and Frank Bournois
Reviews French particularities in the field of high potential managers development. Stresses some mechanisms in the building of the managerial élite. After a presentation of the…
Abstract
Reviews French particularities in the field of high potential managers development. Stresses some mechanisms in the building of the managerial élite. After a presentation of the main ways of gaining access to the top (through a historical perspective) suggests new trends that will affect top management development for the next decade.
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Frank Bournois and Françoise Chevalier
Managing international research projects in the academic field is far from being easy. Apart from the problems of language and semantics, it requires awareness not only of…
Abstract
Managing international research projects in the academic field is far from being easy. Apart from the problems of language and semantics, it requires awareness not only of cultural differences but also of the different phases of such projects. The authors analyse and elaborate on each of these phases. According to their own experiences, they conclude that what is difficult in such projects is not so much to monitor the cultural variables as to manage peers who usually behave independently in their academic circles.
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Frank Bournois and Sébastien Point
Shareholders, investors and potential employees, all attach special importance to understanding a company through its annual report, the status of which has evolved over the…
Abstract
Purpose
Shareholders, investors and potential employees, all attach special importance to understanding a company through its annual report, the status of which has evolved over the years: from providing information for the adepts of competitive intelligence, it now provides information available to all stakeholders in the company. But one aspect has not changed: the keynote message of the president that prefaces the annual report. The present article indicates current practice in the matter in the case of 28 leading French companies.
Design/methodology/approach
We have made these companies the subject of a systematic and detailed computer‐assisted analysis.
Findings
Among the main conclusions to be noted are: a varied range of rhetorical cosmetics by way of embellishment, and attitudes either of prudence or optimism on the part of company heads; a type of discourse open to several levels of interpretation: from a literal level to a level allowing the reader to interpret the wider spirit and intention of the document.
Originality/value
In view of the time devoted to the preparation and fine‐tuning of a presidential letter, we feel justified in writing a modest letter of recommendations for the attention of the president at the end of this contribution.
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Martin Storme, Nils Myszkowski, Andres Davila and Frank Bournois
This paper aims to investigate the role of attention, processing motivation and processing depth in the relationship between self-reported subjective processing fluency and…
Abstract
Purpose
This paper aims to investigate the role of attention, processing motivation and processing depth in the relationship between self-reported subjective processing fluency and relevant advertisement variables such as ad attitude, brand attitude and purchase intentions.
Design/methodology/approach
Two empirical studies were conducted using self-report questionnaires.
Findings
In Study 1 (N = 176), the measure of self-reported subjective processing fluency was pretested. As expected, it was found to be sensitive to visual and semantic features of advertisements and to predict attitudes toward an advertisement. In Study 2 (N = 204), mediation analyses showed that self-reported subjective processing fluency was a predictor of attitude toward the advertisement (through attention and processing depth), attitude toward the brand (through processing depth) and purchase intentions (through processing depth).
Research limitations/implications
The results emphasize the role of cognitive processing in explaining the effect of processing fluency on attitudes in marketing research.
Practical implications
Practitioners could use this theoretical framework and take into account the fluency with which consumers process information to improve the way they advertise their products.
Originality/value
The results suggest that self-reported subjective processing fluency can be relevant to predicting consumers’ attitudes because it increases attention and processing depth of the advertisement.
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Addresses the cultural dimension of uncertainty avoidance (UA), of US and German staffing decisions – but uses a different viewpoint. Discusses and challenges the hitherto…
Abstract
Addresses the cultural dimension of uncertainty avoidance (UA), of US and German staffing decisions – but uses a different viewpoint. Discusses and challenges the hitherto accepted meaning of individual positions of countries UA, using Höfstede’s guide. Adumbrates the concept of UA at the two levels of society and organization, linking the two levels. Concludes that low Höfstede UA index does not necessarily mean no or little need for certainty even in France and Denmark.
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Servane Roupnel, Natalie Rinfre and Jennifer Grenier
In order to respond to the many challenges that confront them, organizations must assist their leaders to develop their personal and professional strengths. The development of…
Abstract
In order to respond to the many challenges that confront them, organizations must assist their leaders to develop their personal and professional strengths. The development of leaders and leadership involves more than just the development of knowledge and must become an integral part of the organizational culture so as to also develop know-how and soft skills. Accordingly, programs have been created that are based on collaborative learning and the contextualization of the various issues demanding resolution, all with a view to developing leadership capable of surpassing the limitations of current management methods. To demonstrate how these programs can influence leadership, this article proposes a theoretical review of leadership, viewed as an ongoing process and then presents three proven development programs: coaching, mentoring and action learning.