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The purpose of this paper is to explore and visualize alternative ways – how and by whom – that academic research can come into commercial use.

This study in the Swedish context investigates one entrepreneurial university, Chalmers University of Technology. In total, 18 interviews were conducted about researchers’ views on commercialization and on how research comes into commercial use.

Five propositions are advocated in relation to researchers’ role as enablers of others’ commercialization. The concept of “need for utilization” is introduced as the critical explanation for researchers’ readiness to transfer knowledge mainly via alumni to established companies.

This study suggests that both universities and policy should acknowledge alternative ways of commercialization of academic research instead of putting all efforts on trying to transform unwilling academic researchers into entrepreneurs. One alternative is to foster ongoing contacts between researchers and alumni, who make commercial use of academic research in established firms.

This study furthers the knowledge about researchers’ individual motivation for commercialization, as driven by a “need for utilization.” By showing how researchers enable others commercialization, this study broadens the prevailing focus on researchers’ formation of university spin-offs as the essential output from entrepreneurial universities. The results also contribute to understanding the role of alumni in knowledge transfer to existing industry.

The aim of this study is to test the assumption that ability to handle communication and liability of newness (LoN) is enhanced by academic entrepreneurship education and/or previous start‐up experience.

The data collection includes a questionnaire with a total sample of 392 responding entrepreneurs in Sweden. Statistical analyses are made between entrepreneurs with academic entrepreneurship education respectively previous start‐up experience.

The findings show that entrepreneurs with experience from entrepreneurship education report more developed communicative skills in the dimensions of openness as well as adaptation, whereas the dimension of other‐orientation is found to be learned by previous start‐up experience. When it comes to perceived problems related to LoN the differences between the groups were not as strong as assumed. However, the differences observed imply that also for handling LoN the authors identify a combined effect of possessing start‐up experience as well as experience from entrepreneurship education. Consequently, entrepreneurs with experience from both, show in total the most elaborated skills.

One way to improve future entrepreneurship educations is to make students more aware of the mutual profit in a business agreement and how to communicate this in a marketing situation. Another suggestion is to include starting business as a course work.

This study not only meets the call for actual outcome from entrepreneurship educations in terms of changed behaviour but also for interdisciplinary research in the entrepreneurship field in integrating leadership research with focus on communication.

This chapter focuses on Swedish university students studying entrepreneurship and establishing new firms. It is well known that the establishment of new firms is important for economic growth, innovation and job creation. For quite some time, public debate and policy initiatives, as well as research, have focused on how to improve growth of new firms. More than 30 years of entrepreneurship research reveal, however, that differences in personality traits provide little explanation of why some entrepreneurs are more successful than others. Instead, it is suggested that it is the behaviour of individuals that make them entrepreneurial, and that this behaviour is influenced by experience and learning (Gustafsson, 2004; Politis, 2005). The question is thus whether entrepreneurship education will influence the entrepreneurial behaviour of students.

This paper aims to explore the market dynamics that led to a shift in Swedish consumers' alcohol preferences from schnapps to wine. Specifically, the study investigates how the Swedish state influenced consumers' alcohol habits and highlights the role of governance units in shaping consumer culture.

The study reconstructs the historical memory of the “Operation Vin”, a strategic marketing campaign implemented by Systembolaget from 1957 to 1985, to conceptualize the past and to uncover the structures and change dynamics of the Swedish alcohol market system. Following this approach, the research contrasts historical data from multiple sources with market-oriented ethnographical data and traces the trajectory of how the consumption of alcohol has changed as a consequence of the Swedish state’s initiatives.

The study offers two contributions to the literature in marketing and consumption history. Firstly, it uncovers the lines of actions (framing and settlement) involved in creating marketing systems and shaping consumer culture. Secondly, it explores how the state strategically leveraged its social skills to promote a specific type of alcohol consumption (wine) and to induce the Swedish consumer to cooperate in the refashioning of the alcohol field.

The authors aspire for this paper to offer valuable insights into how a state, as a governance entity, can shape consumer culture through a strategic blend of various regulatory measures, both gentle and forceful. The authors emphasize the pivotal role of social skills in fostering cooperation during the implementation of a new alcohol policy.

This paper provides valuable insights into the role of the Swedish state in shaping consumer culture and explores the strategic actions and marketing systems involved, contributing to marketing and consumption history literature.

Examines the relationships between different aspects involved in asthma treatment. Analyses each aspect's impact on overall patient satisfaction with asthma treatment. Also studies how outcome variables such as compliance with physician's recommendations, health‐related quality of life and resource use are affected by the degree of patient satisfaction. The results refer to asthma patients as a group but not necessarily to each patient as an individual. The statistical technique applied for this analysis is partial least squares. Tests the suggested generic model on 599 respondents from a questionnaire survey. The structure of the suggested model is well supported by the data.

In the context of organisation studies, Shotter and colleagues have used the notion of practical authorship of social situations and identities to explain the work of managers and leaders. This notion and contemporary theories of authorship in literary scholarship can be linked to the authoring of documents in the context of document studies to explain the impact and use of documents as instruments of management and communication. The paper aims to discuss these issues.

The conceptual discussion is supported by an empirical interview study of the information work of N=16 archaeologists.

First, the making of documents and other artefacts, their use as instruments (e.g. boundary objects (BOs)) of management, and the practical authorship of social situations, collective and individual identities form a continuum of authorship. Second, that because practical authorship seems to bear a closer affinity to the liabilities/responsibilities and privileges of attached to documents rather than to a mere attribution of their makership or ownership, practical authorship literature might benefit of an increased focus on them.

This paper shows how practical authorship can be used as a framework to link making and use of documents to how they change social reality. Further, it shows how the notion of practical authorship can benefit of being complemented with insights from the literature on documentary and literary authorship, specifically that authorship is not only a question of making but also, even more so, of social attribution of responsibilities and privileges.

This paper shows how the concepts of documentary and practical authorship can be used to complement each other in elaborating our understanding of the making of artefacts (documentary) BOs and the social landscape.

Wonders whether companies actually have employees best interests at heart across physical, mental and spiritual spheres. Posits that most organizations ignore their workforce – not even, in many cases, describing workers as assets! Describes many studies to back up this claim in theis work based on the 2002 Employment Research Unit Annual Conference, in Cardiff, Wales.

This study aims to probe the ambiguity of posthuman heroism by revisiting the remarkable story of the children's literature icon Pippi Longstocking. The purpose is to explore with Pippi a non-anthropocentric living in the more-than-human world.

The study’s critical posthumanist analysis is empirically based on the American English translation of the Pippi book trilogy from the 1950s, as well as the Swedish TV series produced in 1969.

Pippi's posthuman power serves to conceptualize a move beyond the anthropocentric savior complex. The analysis exhibits a power used to defy, mock and resist authority, but always with the purpose of securing agency for Pippi and her community. This power to, rather than power over, becomes a creative force that builds a posthuman community between inorganic matter, human and nonhuman animals.

Instead of showcasing a heroism to save our planet, Pippi animates how to relate differently to the more-than-human world. She is a productive fantasy, an idea materialized – a posthuman figuration – that extends the notion of community, opens up the demos and forcefully challenges anthropocentric normativity.

The purpose of this paper is to use entrepreneurship to bridge the traditional-progressive education rift.

The rift between traditional and progressive education is first deconstructed into five dualisms. Conceptual question-based analysis is then applied to determine if and how three entrepreneurial tools could contribute to bridging this rift; effectuation, customer development and appreciative inquiry. Finally, pattern-based generalizations are drawn from this analysis.

Patterns in the analysis motivate the articulation of an overarching educational philosophy – learning-through-creating-value-for-others – grounded in entrepreneurship and capable of bridging the educational rift.

Only three entrepreneurial tools are included in the conceptual analysis, signifying a need to explore whether other tools could also help teachers bridge the traditional-progressive education rift. Entrepreneurial tools and the new educational philosophy manifesting entrepreneurship could also need to be further contextualized in order to be useful in education.

The tentatively new educational philosophy has been shown to be capable of bridging five dualisms in education which are currently problematic for teachers in their daily practice, and to remedy teacher challenges such as complexity, lack of resources, assessment difficulties and student disengagement.

An educational philosophy grounded in entrepreneurship has arguably not been proposed previously. Contrasting existent educational philosophies, this new philosophy goes beyond learning-through to also emphasize creating-value-for-others. This could facilitate bridging between traditional and progressive education, one of the most important challenges in education. It could also be used to facilitate the infusion of entrepreneurship into general education.