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Article
Publication date: 23 February 2024

Charlene Elliott, Emily Truman and Jordan LeBel

Food marketing has long been recognized to influence food preferences, consumption and health, yet little is known about the nature and extent of food marketing to young adults  

Abstract

Purpose

Food marketing has long been recognized to influence food preferences, consumption and health, yet little is known about the nature and extent of food marketing to young adults – especially with respect to their real-world encounters with food marketing and the appeals they find persuasive. This study aims to engage young adults to explore the persuasive power of food marketing and its platforms of exposure.

Design/methodology/approach

Participatory research with 45 young adults, who used a specially designed mobile app to capture the food marketing they encountered for seven days, including information on brand, product, platform and “power” (i.e. the specific techniques that made the advertisement persuasive).

Findings

A total of 618 ads were captured for analysis. Results revealed the dominance of digital platforms (especially Instagram, comprising 43% of ads), fast food and beverage brands (48% of ads) and the top persuasive techniques of visual style, special offer and theme.

Originality/value

This study uniquely draws from framing theory to advance the notions of selection and salience to understand food marketing power. It is the first study of its kind to provide a comprehensive look at the platforms and persuasive techniques of food marketing to adults as selected, captured and tagged by participants. It provides timely insights into young adults and food marketing to adults, including where it is encountered, the (generally unhealthy) brands and products promoted and how it is made meaningful.

Details

Young Consumers, vol. 25 no. 5
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 11 April 2023

Kirsten Ellison, Emily Truman and Charlene Elliott

Despite the pervasiveness of teen-targeted food advertising on social media, little is known about the persuasive elements (or power) found within those ads. This research study…

Abstract

Purpose

Despite the pervasiveness of teen-targeted food advertising on social media, little is known about the persuasive elements (or power) found within those ads. This research study aims to engage with the concept of “visual style” to explore the range of visual techniques used in Instagram food marketing to teenagers.

Design/methodology/approach

A participatory study was conducted with 57 teenagers, who used a specially designed mobile app to capture images of the teen-targeted food marketing they encountered for seven days. A visual thematic analysis was used to assess and classify the advertisements that participants captured from Instagram and specifically tagged with “visual style”.

Findings

A total of 142 food advertisements from Instagram were tagged with visual style, and classified into five main styles: Bold Focus, Bespoke, Absurd, Everyday and Sensory.

Research limitations/implications

This study contributes to an improved understanding about how the visual is used as a marketing technique to capture teenagers’ attention, contributing to the persuasive power of marketing messages.

Originality/value

Food marketing is a significant part of the young consumer’s marketplace, and this study provides new insight into the sophisticated nature of such marketing – revealing the visual styles used to capture the attention of its brand-aware audience.

Details

Young Consumers, vol. 24 no. 3
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 7 August 2018

Emily Truman

Food guides are graphic representations of food-based dietary guidelines that support national health policies and programming. They are visual aids simplifying complex…

Abstract

Purpose

Food guides are graphic representations of food-based dietary guidelines that support national health policies and programming. They are visual aids simplifying complex nutritional messaging for the public. While pyramid and circle formats are the most common shapes in use worldwide, the dinner plate format is increasing in use due to its perceived effectiveness. However, research examining visual attributes of food guide graphics, and the dinner plate model specifically, is limited. The purpose of this paper is to systematically compare and analyse key visual attributes of plate food guide graphics (across multiple examples) to assess their potential for effective visual communication of nutrition messaging.

Design/methodology/approach

This study engages in a qualitative analysis of compositional elements of food guide graphics. Data collection and analysis are grounded in the methods of compositional interpretation, which includes a qualitative, descriptive approach to establishing a thematic survey of the data.

Findings

Unique visual attributes of the plate food guide (including image content, spatial organisation and expressive content) present challenges in the communication of key nutritional messaging regarding proportionality, moderation and overall usability.

Practical implications

A better understanding of the visual attributes of the plate food guide model will contribute to improved design and development of this key public health tool by researchers, educators and health practitioners. Additionally, the examination of visual attributes has implications for the study of food guide understanding and use.

Originality/value

This study highlights the need for critical visual skills in qualitative health research, and to address gaps in health education more broadly.

Details

British Food Journal, vol. 120 no. 8
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 4 February 2014

Stephen Pollard

This sermon argues that artistry and understanding are the offspring of whole people: thoughtful, resolute, and passionate. It then considers some illiberal fashions in higher

101

Abstract

Purpose

This sermon argues that artistry and understanding are the offspring of whole people: thoughtful, resolute, and passionate. It then considers some illiberal fashions in higher education that stifle passion.

Design/methodology/approach

This is an opinion piece.

Findings

Current threats to liberal education include metaphors demeaning to professors, incomprehensible or inconsequential learning objectives, and schemes that increase “intentionality” by limiting students' opportunities for exploration and discovery.

Originality/value

This sermon makes vivid to educational leaders and would-be reformers some of the negative consequences of their actions and proposals.

Details

On the Horizon, vol. 22 no. 1
Type: Research Article
ISSN: 1074-8121

Keywords

Article
Publication date: 27 January 2021

Jane Emma Machin, Emily Moscato and Charlene Dadzie

This paper examines the potential of photography as a design thinking method to develop innovative food experiences that improve food well-being.

1919

Abstract

Purpose

This paper examines the potential of photography as a design thinking method to develop innovative food experiences that improve food well-being.

Design/methodology/approach

This paper is a critical review of research using photography to examine the complex physical, emotional, psychological and social relationships individuals have with food at personal and societal levels.

Findings

The conceptual legitimacy of photography is well-established in the social sciences but has been missing from design thinking practices. Photography is particularly well suited to understand the highly visual practice of food and to design innovative food experiences.

Research limitations/implications

Practical and ethical issues in the use of photography are considered as a research tool. Future research should examine photography as an integrated tool in the entire design thinking process.

Practical implications

A table of photographic research methods for all stages of design thinking, from empathy to prototyping, is presented. Best practices for the successful implementation and interpretation of photography in food design thinking are discussed.

Social implications

Photography is a uniquely inclusive and accessible research method for understanding the social problem of food well-being and designing innovative food experiences.

Originality/value

To the best of the authors knowledge, this paper provides the first conceptual foundation for the use of photography in design thinking. The paper identifies novel photographic methods that can be used to understand problems and generate solutions. It provides guidelines to successfully integrate photography in the design of innovative food experiences that improve food well-being.

Details

European Journal of Marketing, vol. 55 no. 9
Type: Research Article
ISSN: 0309-0566

Keywords

Book part
Publication date: 18 July 2008

Jennifer Jellison Holme

This chapter examines organizational and instructional responses of California's high schools to the introduction of a High School Exit Examination through interviews with 47 high…

Abstract

This chapter examines organizational and instructional responses of California's high schools to the introduction of a High School Exit Examination through interviews with 47 high school principals across the state. I found that most schools changed little about their organizational structure, and provided little support for students until after they failed the exam. Findings also indicate that the exit exam influenced the curriculum most significantly in low-performing schools and in low-track classes within higher performing schools. While the exit exam spurred some positive changes, it also led to unintended consequences inside classrooms.

Details

Strong States, Weak Schools: The Benefits and Dilemmas of Centralized Accountability
Type: Book
ISBN: 978-1-84663-910-4

Article
Publication date: 1 August 1918

A great meeting was held at the Albert Hall on July 30th to call for the internment of all aliens of enemy blood. Mrs. DACRE FOX presided, and read the resolution which it was…

Abstract

A great meeting was held at the Albert Hall on July 30th to call for the internment of all aliens of enemy blood. Mrs. DACRE FOX presided, and read the resolution which it was proposed to put to the meeting, as follows :—

Details

British Food Journal, vol. 20 no. 8
Type: Research Article
ISSN: 0007-070X

Article
Publication date: 1 February 1957

HARRY C. BAUER

Many years ago a thrifty house‐wife presided over a men's boardinghouse near the campus of a well‐known American university. Often while planning daily menus, the hard pressed…

Abstract

Many years ago a thrifty house‐wife presided over a men's boardinghouse near the campus of a well‐known American university. Often while planning daily menus, the hard pressed matron would appeal to her houseboy, “What shall we serve for dessert?” He persistently recommended, “Ice cream and cake,” but she invariably rejected this extravagant proposal, derisively reminding him, “The boys don't like ice cream and cake.” Then, with painstaking concern, she would judiciously select tapioca, chocolate pudding, or some other gelatinous concoc‐tion. Since all the young college students had ravenous appetites and greedily consumed anything set before them, they always confirmed the sagacious selections of the frugal dame. When anyone asked her what college boys liked most for dessert, she had her time‐proven answer, “Tapioca”. She knew that “the proof of the pudding is in the eating.”

Details

Library Review, vol. 16 no. 2
Type: Research Article
ISSN: 0024-2535

Article
Publication date: 1 August 1899

Numbers of worthy people are no doubt nursing themselves in the fond and foolish belief that when the Food Bill has received the Royal assent, and becomes law, the manufacture and…

Abstract

Numbers of worthy people are no doubt nursing themselves in the fond and foolish belief that when the Food Bill has received the Royal assent, and becomes law, the manufacture and sale of adulterated and sophisticated products will, to all intents and purposes, be suppressed, and that the Public Analyst and the Inspector will be able to report the existence of almost universal purity and virtue. This optimistic feeling will not be shared by the traders and manufacturers who have suffered from the effects of unfair and dishonest competition, nor by those whose knowledge and experience of the existing law enables them to gauge the probable value of the new one with some approach to accuracy. The measure has satisfied nobody, and can satisfy nobody but those whose nefarious practices it is intended to check, and who can fully appreciate the value, to them, of patchwork and superficial legislation. We have repeatedly pointed out that repressive legislation, however stringent and however well applied, can never give the public that which the public, in theory, should receive—namely, complete protection and adequate guarantee,—nor to the honest trader the full support and encouragement to which he is entitled. But, in spite of the defects and ineffectualities necessarily attaching to legislation of this nature, a strong Government could without much difficulty have produced a far more effective, and therefore more valuable law than that which, after so long an incubation, is to be added to the statute‐book.

Details

British Food Journal, vol. 1 no. 8
Type: Research Article
ISSN: 0007-070X

Article
Publication date: 1 January 1989

Stuart Hannabuss

The management of children′s literature is a search for value andsuitability. Effective policies in library and educational work arebased firmly on knowledge of materials, and on…

1004

Abstract

The management of children′s literature is a search for value and suitability. Effective policies in library and educational work are based firmly on knowledge of materials, and on the bibliographical and critical frame within which the materials appear and might best be selected. Boundaries, like those between quality and popular books, and between children′s and adult materials, present important challenges for selection, and implicit in this process are professional acumen and judgement. Yet also there are attitudes and systems of values, which can powerfully influence selection on grounds of morality and good taste. To guard against undue subjectivity, the knowledge frame should acknowledge the relevance of social and experiential context for all reading materials, how readers think as well as how they read, and what explicit and implicit agendas the authors have. The good professional takes all these factors on board.

Details

Library Management, vol. 10 no. 1
Type: Research Article
ISSN: 0143-5124

Keywords

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