Hao Lou, Anne McClanahan and Ellsworth Holden
This case study reports findings on user acceptance of an electronic mail system in a business college setting. It builds on earlier research of computer‐mediated communication…
Abstract
This case study reports findings on user acceptance of an electronic mail system in a business college setting. It builds on earlier research of computer‐mediated communication systems by Hiltz and Johnson (1989). Although the use of the electronic mail system is mandatory in this organization, the overall results are parallel to earlier findings in terms of usage, satisfaction with, and perceived outcomes of the system. In contrast to a contention of earlier research, the current results suggest that mandatory use of electronic mail can be an appropriate strategy for implementing such systems in organizations.
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Thanos Skouras, George J. Avlonitis and Kostis A. Indounas
The purpose of this general review paper is to provide a comparison and evaluation of the treatment of pricing by the disciplines of economics and marketing.
Abstract
Purpose
The purpose of this general review paper is to provide a comparison and evaluation of the treatment of pricing by the disciplines of economics and marketing.
Design/methodology/approach
It is from three perspectives that the marketing and economics approaches to pricing are reviewed, namely, buyers' response to price, firm's determination of price, and industry‐ or economy‐wide role of price.
Findings
A comparative review of the relevant marketing and economics literature shows that there are important differences between the two disciplines in their treatment of pricing. Marketing demonstrates a richer and more empirically based treatment of the pricing issue from the buyer's perspective, while economics is unchallenged from the economy‐wide perspective. The differences found between the marketing and economics approaches to pricing are mostly due to their different historical origins, primary concerns and doctrinal evolution. In contrast, interdisciplinary loans especially from behavioral science have made possible considerable advances in marketing, particularly in the understanding of the buyer's perspective.
Originality/value
Previous reviews of the pricing literature do not attempt to provide a direct comparison and evaluation and offer no explanation for the observed differences among the economics and the marketing disciplines regarding their treatment of the pricing issue. The value and originality of the current paper lies in the fact that it represents the first attempt to provide such a comparison and evaluation.
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Saerom Wang, Liping A. Cai and Xinran Lehto
This chapter investigates the antecedents of individuals’ emotional outcomes from their dining-away-from-home experiences and conceptualizes how food and emotions are related and…
Abstract
This chapter investigates the antecedents of individuals’ emotional outcomes from their dining-away-from-home experiences and conceptualizes how food and emotions are related and how travel and emotions are associated. The study applies the stimulus-response theory to set up the premise that emotions that individuals experience while dining out comprise a pivotal part of their emotional well-being and their emotions can be triggered by stimuli encountered on trips and in other away-from-home situations. Cognitive appraisal, arousal, and other causes that are responsible for awakening affective responses are utilized in developing six propositions regarding individuals’ emotional outcomes in travel and dining contexts. Theoretical and practical implications are suggested following the discussions on these propositions.
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To explain how cumulative efforts contribute to learning and literacy development.
Abstract
Purpose
To explain how cumulative efforts contribute to learning and literacy development.
Design/methodology/approach
A representation of how efforts lead to lasting growth is discussed through a variety of historical and current perspectives across content disciplines. This chapter includes depictions of how positive experiences can promote further success and recognizing one’s cumulative efforts and the effects from those are fundamental to educational attainment.
Findings
The value one places on tasks such as reading or writing is often aligned to the frequency with which those events occur. Students view their time and effort as capital; they are students’ most valued possessions, and how they allocate these commodities is a choice.
Practical implications
For students to become avid readers and writers, we must utilize a host of strategies to impress the notion that these activities are worth their attention, time, and investment.
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M. Mar Serrano-Arcos, Raquel Sánchez-Fernández, Juan Carlos Pérez-Mesa and Petra Riefler
Consumer affinity may be a key factor in overcoming ethnocentric barriers and promoting a favourable attitude towards specific foreign countries and their products. However…
Abstract
Purpose
Consumer affinity may be a key factor in overcoming ethnocentric barriers and promoting a favourable attitude towards specific foreign countries and their products. However, progress in knowledge of this concept in international marketing literature has suffered from a lack of integration and analysis. The purpose of this study was to shed new light on the concept of consumer affinity based on a comprehensive systematic review of the literature, provide a critical analysis of previous research in terms of conceptual, methodological and substantive issues and problems and offer avenues for future research.
Design/methodology/approach
This structured systematic review of consumer affinity included articles published in international peer-reviewed journals from 2008 to 2021, examining key conceptual, operational and substantive aspects.
Findings
This systematic review of articles on consumer affinity published over the past 14 years revealed that this line of research is a growing vibrant domain in the context of international marketing. It also showed that current knowledge of consumer affinity is characterized by theoretical inconsistencies, contradictory empirical results and scant international marketing research in the affinity domain.
Originality/value
This article provides an overview of the extant literature on consumer affinity and yields a consolidated image of its current status, as well as a research agenda that raises new questions for the academic community.