Search results

1 – 10 of 18
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 28 October 1997

Hao Lou, Anne McClanahan and Ellsworth Holden

This case study reports findings on user acceptance of an electronic mail system in a business college setting. It builds on earlier research of computer‐mediated communication…

160

Abstract

This case study reports findings on user acceptance of an electronic mail system in a business college setting. It builds on earlier research of computer‐mediated communication systems by Hiltz and Johnson (1989). Although the use of the electronic mail system is mandatory in this organization, the overall results are parallel to earlier findings in terms of usage, satisfaction with, and perceived outcomes of the system. In contrast to a contention of earlier research, the current results suggest that mandatory use of electronic mail can be an appropriate strategy for implementing such systems in organizations.

Details

American Journal of Business, vol. 12 no. 2
Type: Research Article
ISSN: 1935-519X

Keywords

Access Restricted. View access options
Article
Publication date: 1 October 2005

Thanos Skouras, George J. Avlonitis and Kostis A. Indounas

The purpose of this general review paper is to provide a comparison and evaluation of the treatment of pricing by the disciplines of economics and marketing.

13188

Abstract

Purpose

The purpose of this general review paper is to provide a comparison and evaluation of the treatment of pricing by the disciplines of economics and marketing.

Design/methodology/approach

It is from three perspectives that the marketing and economics approaches to pricing are reviewed, namely, buyers' response to price, firm's determination of price, and industry‐ or economy‐wide role of price.

Findings

A comparative review of the relevant marketing and economics literature shows that there are important differences between the two disciplines in their treatment of pricing. Marketing demonstrates a richer and more empirically based treatment of the pricing issue from the buyer's perspective, while economics is unchallenged from the economy‐wide perspective. The differences found between the marketing and economics approaches to pricing are mostly due to their different historical origins, primary concerns and doctrinal evolution. In contrast, interdisciplinary loans especially from behavioral science have made possible considerable advances in marketing, particularly in the understanding of the buyer's perspective.

Originality/value

Previous reviews of the pricing literature do not attempt to provide a direct comparison and evaluation and offer no explanation for the observed differences among the economics and the marketing disciplines regarding their treatment of the pricing issue. The value and originality of the current paper lies in the fact that it represents the first attempt to provide such a comparison and evaluation.

Details

Journal of Product & Brand Management, vol. 14 no. 6
Type: Research Article
ISSN: 1061-0421

Keywords

Access Restricted. View access options
Book part
Publication date: 12 October 2018

Saerom Wang, Liping A. Cai and Xinran Lehto

This chapter investigates the antecedents of individuals’ emotional outcomes from their dining-away-from-home experiences and conceptualizes how food and emotions are related and…

Abstract

This chapter investigates the antecedents of individuals’ emotional outcomes from their dining-away-from-home experiences and conceptualizes how food and emotions are related and how travel and emotions are associated. The study applies the stimulus-response theory to set up the premise that emotions that individuals experience while dining out comprise a pivotal part of their emotional well-being and their emotions can be triggered by stimuli encountered on trips and in other away-from-home situations. Cognitive appraisal, arousal, and other causes that are responsible for awakening affective responses are utilized in developing six propositions regarding individuals’ emotional outcomes in travel and dining contexts. Theoretical and practical implications are suggested following the discussions on these propositions.

Details

Quality Services and Experiences in Hospitality and Tourism
Type: Book
ISBN: 978-1-78756-384-1

Keywords

Access Restricted. View access options
Book part
Publication date: 10 July 2014

To explain how cumulative efforts contribute to learning and literacy development.

Abstract

Purpose

To explain how cumulative efforts contribute to learning and literacy development.

Design/methodology/approach

A representation of how efforts lead to lasting growth is discussed through a variety of historical and current perspectives across content disciplines. This chapter includes depictions of how positive experiences can promote further success and recognizing one’s cumulative efforts and the effects from those are fundamental to educational attainment.

Findings

The value one places on tasks such as reading or writing is often aligned to the frequency with which those events occur. Students view their time and effort as capital; they are students’ most valued possessions, and how they allocate these commodities is a choice.

Practical implications

For students to become avid readers and writers, we must utilize a host of strategies to impress the notion that these activities are worth their attention, time, and investment.

Details

Theoretical Models of Learning and Literacy Development
Type: Book
ISBN: 978-1-78350-821-1

Keywords

Access Restricted. View access options
Book part
Publication date: 4 December 2020

Abstract

Details

Application of Big Data and Business Analytics
Type: Book
ISBN: 978-1-80043-884-2

Available. Content available
Book part
Publication date: 12 October 2018

Abstract

Details

Quality Services and Experiences in Hospitality and Tourism
Type: Book
ISBN: 978-1-78756-384-1

Available. Content available
Book part
Publication date: 4 February 2019

Abstract

Details

Strategies for Fostering Inclusive Classrooms in Higher Education: International Perspectives on Equity and Inclusion
Type: Book
ISBN: 978-1-78756-061-1

Access Restricted. View access options
Article
Publication date: 16 March 2022

M. Mar Serrano-Arcos, Raquel Sánchez-Fernández, Juan Carlos Pérez-Mesa and Petra Riefler

Consumer affinity may be a key factor in overcoming ethnocentric barriers and promoting a favourable attitude towards specific foreign countries and their products. However…

1058

Abstract

Purpose

Consumer affinity may be a key factor in overcoming ethnocentric barriers and promoting a favourable attitude towards specific foreign countries and their products. However, progress in knowledge of this concept in international marketing literature has suffered from a lack of integration and analysis. The purpose of this study was to shed new light on the concept of consumer affinity based on a comprehensive systematic review of the literature, provide a critical analysis of previous research in terms of conceptual, methodological and substantive issues and problems and offer avenues for future research.

Design/methodology/approach

This structured systematic review of consumer affinity included articles published in international peer-reviewed journals from 2008 to 2021, examining key conceptual, operational and substantive aspects.

Findings

This systematic review of articles on consumer affinity published over the past 14 years revealed that this line of research is a growing vibrant domain in the context of international marketing. It also showed that current knowledge of consumer affinity is characterized by theoretical inconsistencies, contradictory empirical results and scant international marketing research in the affinity domain.

Originality/value

This article provides an overview of the extant literature on consumer affinity and yields a consolidated image of its current status, as well as a research agenda that raises new questions for the academic community.

Details

International Marketing Review, vol. 39 no. 5
Type: Research Article
ISSN: 0265-1335

Keywords

Access Restricted. View access options
Book part
Publication date: 5 October 2007

David Shinar

Abstract

Details

Traffic Safety and Human Behavior
Type: Book
ISBN: 978-0-08-045029-2

Available. Content available
Book part
Publication date: 20 June 2017

David Shinar

Free Access. Free Access

Abstract

Details

Traffic Safety and Human Behavior
Type: Book
ISBN: 978-1-78635-222-4

1 – 10 of 18
Per page
102050