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This study explores the impact of biophilic design in built environments on sustainable behaviors through the innovative use of a serious game. By examining how exposure to biophilic elements influences behaviors in real and virtual settings, the research aims to demonstrate the potential of serious games as tools for promoting sustainability.

The study was conducted in three distinct experimental settings: (1) a real environment pre-game, (2) a non-immersive game environment within the same real setting and (3) an immersive game environment post-game. Data were collected from 162 participants who experienced these different conditions. The serious game “Pop a Coffee Corner” was developed based on biophilic design principles and used to assess behavioral changes.

Results indicated that exposure to biophilic design elements in real settings significantly enhanced sustainable behaviors compared to non-biophilic environments. Additionally, playing the serious game in a biophilic environment led to even greater improvements in sustainable behavior than exposure to biophilic design alone. This demonstrates the effectiveness of serious games in fostering sustainable actions.

The study’s findings are based on a specific university setting, which may limit generalizability. Future research could explore long-term impacts and applications in diverse contexts.

The research provides practical guidelines for incorporating biophilic design in built environments, and developing serious games can be a practical strategy for architects, urban planners and educators to promote sustainable behaviors among individuals. This approach can be applied in educational settings, public spaces and workplaces to foster a deeper connection with nature and encourage environmentally responsible behaviors.

By demonstrating the effectiveness of biophilic design and serious games in promoting sustainable behaviors, this study contributes to broader societal efforts to address environmental challenges. Implementing these strategies can lead to increased environmental awareness and pro-environmental behaviors, ultimately supporting sustainability goals.

This study introduces the serious game approach as a novel method to evaluate and promote sustainable behaviors through biophilic design. It highlights the potential for integrating biophilic elements in both real and virtual environments to encourage environmentally responsible behavior, offering valuable insights to architects, designers and policymakers.

In performative architectural design, daylighting is a crucial design consideration; however, the evaluation of daylighting in the design process can be challenging. Immersive environments (IEs) can create a dynamic, multi-sensory, first-person view in computer-generated environments, and can improve designers' visual perception and awareness during performative design processes. This research addresses the need for interactive and integrated design tools for IEs toward better-performing architectural solutions in terms of daylighting illumination. In this context, building information modeling and performance simulations are identified as critical technologies to be integrated into performative architectural design.

This research adopts a design science research (DSR) methodology involving an iterative process of development, validation and improvement of a novel and immersive tool, HoloArch, that supports design development during daylighting-informed design processes. HoloArch was implemented in a game engine during a spiral software development process. HoloArch allows users to interact with, visualize, modify and explore architectural models. The evaluation is performed in two workshops and a user study. A hybrid approach that combines qualitative and quantitative data collection was adopted for evaluation. Qualitative data analyses involve interviews, while quantitative data analyses involve both daylighting simulations and questionnaires (e.g. technology acceptance model (TAM), presence and system usability scale (SUS)).

According to the questionnaire results, HoloArch had 92/100 for SUS, a mean value of 120.4 for presence questionnaire (PQ) and 9.4/10 for TAM. According to the simulation results, all participants improved the given building's daylighting performance using HoloArch. The interviews also indicated that HoloArch is an effective design tool in terms of augmented perception, continuous design processes, performative daylighting design and model interaction. However, challenges still remain regarding the complete integration of tools and simultaneous simulation visualization. The study concludes that IEs hold promising potentials where performative design actions at conceptual, spatial and architectural domains can take place interactively and simultaneously with immediate feedback.

The research integrates building information modeling (BIM), performative daylighting simulations and IEs in an interactive environment for the identification of potentials and limitations in performative architectural design. Different from existing immersive tools for architecture, HoloArch offers a continuous bidirectional workflow between BIM tools and IEs.

The case, while acknowledging the difficulty of managing a family business in view of the accompanying human issues, emphasizes that sound business practices and procedures, and clarity with regard to the goal, remain the key; a firm is a complex, interconnected system and management needs a systems viewpoint; and technology can only support underlying business processes if there is clarity with respect to these.

SomPack had survived low-cost Asian competition starting the mid-1990s, a revolt by some extended family to try and bring it down with the help of a competitor, the Turkish banking crisis of 2001, and the global economic crisis of 2008 all the while watching its suppliers, competitors and customers collapse. A focus on cost-cutting and internal discipline by the successor, who had been promoted to CEO in 2004, had exacerbated internal discontent somewhat and had led to issues with production planning, but everyone understood that times were tough. Several large customers who had left were asked to return because the alternatives had been worse. By 2012, SomPack was considering expansion into new products in collaboration with its international partners. Then one day, in July 2013, it suddenly collapsed. Could the entire approach have been wrong? What should management have done instead?

Undergraduate, graduate business management.

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CSS 7: Management Science.

This study aims to examine how teacher candidates (TCs) in Türkiye and the USA navigate their intercultural communication skills in a telecollaboration project.

Forty-eight TCs participated (26 in Türkiye and 22 in the USA) in the study. TCs discussed critical issues in multicultural education on an online learning platform for six weeks. Their discussions were analyzed using content and discourse analysis.

The findings indicated that TCs approached the telecollaborative space as a translingual contact zone and positioned themselves and their interlocutors in the discourse by using the personal pronouns; I, we, you and they. When they positioned themselves using we (people in Türkiye/USA), they spoke on behalf of everyone included in the scope of we. Their interlocutors responded to these positionings either by accepting this positioning and responding with a parallel positioning or by engaging in translingual negotiation strategies to revise the scope of we and sharing some differences/nuances in beliefs and practices in their community.

When TCs talk about their culture and community in a singular manner using we, they frame them as the same across every member in that community. When they ask questions to each other using you, the framing of the questions prime the respondents to sometimes relay their own specific experiences as the norm or consider experiences from different points of view through translingual negotiation strategies. A singular approach to culture(s) may affect the marginalized communities the most because they are lost in this representation, and their experiences and voices are not integrated in the narratives or integrated with stereotypical representation.

Teachers and teacher educators should first pay attention to their language choices, especially use of pronouns, which may communicate inclusion or exclusion in intercultural conversations. Next, they should prepare their students to adopt and practice language choices that communicate respect for cultural diversity and are inclusive of marginalized populations.

Speakers’ pronoun use includes identity construction in discourse by drawing borders around and between communities and cultures with generalization and particularity, and by patrolling those borders to decide who is included and excluded. As a response, interlocutors use pronouns either to acknowledge those borders and respond with corresponding ones from their own context or negotiate alternative representations or further investigate for particularity or complexity. In short, pronouns could lead the direction of intercultural conversations toward criticality and complexity or otherwise, and might be reasons where there are breakdowns in communication or to fix those breakdowns.

This study shows that translingual negotiation strategies have explanatory power to examine how speakers from different language backgrounds negotiate second and third order positionings in the telecollaborative space.

Financial literacy has a strong influence on financial well-being, and it is a concept especially important for college students who start to develop their financial habits. The purpose of this paper is to examine the relationship between financial literacy, money attitudes and time preferences among Turkish university students.

Data were collected from 1,443 university students from 14 campuses in Turkey. Structural equation modeling methodology is employed to test the hypotheses.

The results suggest that students with higher financial knowledge scores have more favorable financial attitudes and exhibit more desirable financial behaviors. It is also demonstrated that financial attitude is positively related to financial behavior. Furthermore, a significant and negative relationship between the affective dimension of the money ethic construct and financial behavior is found. In contrast, the relationship between the behavioral dimension of money ethic and financial behavior is positive. It is further demonstrated that a present orientation leads to more negative financial attitudes.

This study will reveal the interrelationships among dimensions of financial literacy, money ethics and time preferences in an emerging economy with a relatively little experience with formal financial systems and unstable macroeconomic conditions.

The sharing economy is a collection of economic and social activities where participants of the community share properties, resources, time and skills across online platforms. In this chapter, we start by identifying all the stakeholders and their characteristics within such an ecosystem. We then categorise factors leading to success in the sharing economies where the existence of these platforms has disrupted traditional businesses. To do so, demographic information about the community participants, specifications of the business models, enablers of the ecosystem, growth drivers and hindrance factors are explored in detail. From there on, we examine whether such success factors are applicable in the Turkish business environment where Internet retailing is in its infant stages, trust among people is quite low and economic welfare is lower than that of more developed economies. Finally, an assessment of the sharing economy landscape in Turkey is provided at the end of the chapter.

To outline the future of the sharing economy in Turkey, success indicators in the Turkish market are compared and contrasted with those of the United States, the United Kingdom and Brazil. A quick analysis reveals that despite its huge potential, Turkey still has not reached its full capacity in Internet usage, online or mobile retailing. That said, notwithstanding the low levels of trust among people, Turkey has a great potential of sharer base, given the demographic structure of its citizens. Recommendations for policy makers, incumbent firms, the sharing economy startups and marketers are provided in the chapter.

Building meaningful relationships between consumers and service brands has received significant attention. This paper aims to explore how brand love in services – a relationship between the consumer and the service brand – is created through relationships between the consumer and other people. Specifically, we explore how brand love is created through the social relationships consumers form with other consumers.

This conceptual paper synthesizes the literature on consumer-brand relationships, brand community, social support and service providers, psychological ownership and brand love in the context of services.

This paper suggests that consumers love brands that are meaningful to them. Brands can become more meaningful to consumers by facilitating interpersonal connections and helping consumers define their identity. The connection between social relationships with other consumers and brand love is mediated by the consumer's level of perceived membership in the community. For some consumers, perceived membership grows to the point of becoming perceived psychological ownership of the community, where the consumer feels a sense of responsibility for the brand's and the community's well-being.

This paper advances theoretical understanding of how brand love operates in services and how it can be enhanced through services’ management.