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The purpose of this study is to examine the impact of the use of Quick Response (QR) code application among the tourists on their satisfaction at a destination regarding information about restaurants’ offer.

A quantitative method was implemented in this study. The field study was conducted in 2019 in the two most visited urban destinations in Serbia. The proposed model was examined using partial least squares, and the model fits, composite reliability and convergent validity were assessed. The direction and significance of the relationships were determined by testing all of the hypotheses.

The results showed that there was a positive effect of using QR codes. However, the study showed that a QR code cannot completely affect the overall satisfaction at a destination. The analysis of the control variables (age and economic status) showed that individual, demographic and economic factors must be taken into consideration to predict individuals’ behaviour.

To enable the generalization of the results, it is advised to conduct research on cross-cultural levels. Future studies related to the topic could be conveyed in other forms of tourism, as well as in other industries, which would provide a better insight into the application of this technology in the future.

The study enables managers of tourism businesses, especially in hospitality, to better understand the importance of the use of a QR code at a destination as an important marketing tool for getting information, and thus to satisfy guests’ expectations.

The purpose of this chapter is to determine the basic institutes of well-balanced information economy and compile its institutional model.

The research methodology is based on the methods of the new institutional economic theory. The authors determine the most important qualitative characteristics of the innovational model of a well-balanced information economy and select social institutes that allow taking them into account and ensuring them during practical implementation of the model. The authors describe social institutes that are the basis of a well-balanced information economy and the process of their formation. The authors also use the method of modeling socio-economic phenomena and processes to compile the institutional model of a well-balanced information economy and the method of formalization of its graphic interpretation.

It is concluded that the basic institutes of the innovational model of a well-balanced information economy include the institutes of feedback collection and control and protection of information. These institutes ensure observation of the principles of implementation of this model and ensure its cyclic development and sustainability in the long-term.

The presented institutional model of a well-balanced information economy harmonizes the interaction between all the participants of socio-economic relations and processes of information economy, including its state regulation, transition of new information into the category of existing (from product into resource), internal and external exchange of information, its usage, etc.