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Because food waste is a serious problem today, society is currently aiming for more responsible consumption to minimize it, as defined in the 12th goal of the United Nations Sustainable Development Goals. This study aims to examine whether an informative initiative can help to raise university students’ awareness of food waste consequences.

The initiative consisted of explaining the problem of food waste to students of two marketing subject modules within economics and business administration degrees and asking them to participate in an activity in which they analyzed their own behavior. To assess its impact, two questionnaires about the students’ food waste behaviors were administered, before and after the initiative, adopting an experimental design.

The results show that the information and awareness activities were successful, because, after the initiative, the students were more aware about the food waste problem and its consequences and were more critical of their behavior regarding the management of leftovers at home.

Despite some circumstances under which the study was conducted (the COVID-19 pandemic and the lockdown), the practical and social implications are relevant.

This study offers some interesting practical implications for educational institutions that want to inform and train students in more responsible consumption behavior. It shows that an initiative in which students are involved, like collecting data about food waste, in their homes with a diary, and informative sessions can be useful to increase students’ awareness of food waste to behave in a more sustainable way.

These findings may be of interest to academics for designing initiatives that try to train and educate young people in making more responsible personal and professional decisions.

This study analyzes the impact of an awareness-raising initiative about food waste in higher education, which is a relatively neglected topic in the literature.

This study aims to find the most relevant variables for understanding the gap between intention and behaviour in relation to food waste reduction among young consumers, providing a theoretical framework that reveals what theories can explain this gap.

A qualitative analysis based on two focus groups with participants aged 18–35 was developed to examine young consumers' intention–behaviour gap.

The results suggest that a combination of variables from different theories (the theory of planned behaviour, social practice theory and value-belief-norm theory) can better explain the gap, and that other variables such as emotions, price consciousness and situational factors should also be taken into consideration. The authors also find that although some situational variables tend to reduce the gap, some specific situations do the opposite.

The results offer a conceptual model that combines variables from diverse theoretical streams with the aim of understanding food waste among young consumers holistically, and identify new variables that had not been considered by previous research.

The aim of this study is to identify what values and lifestyles best explain environmentally friendly behaviours.

This paper adapts the Values and Lifestyle scale and the Environmental and Attitude and Knowledge scale to the Spanish context in order to describe the ecological consumer profile. The data were obtained from a questionnaire handed out to a random sample of 573 individuals. With the information obtained, and after the scales validation process, a structural equation analysis has been conducted.

Findings of the study highlight that environmental patterns and self‐fulfilment values are those that best characterise the ecological market segment. This group of consumers is characterised by their self‐fulfilment feeling. They are people who always try to improve themselves and take actions which pose a new challenge for them. They are also characterised by having an ecological lifestyle, that is, environment consciousness, selecting and recycling products and taking part in events to protect the environment. This kind of consumer would be interested in firms that are committed to the environment and launch new products, showing them as a new and exciting experience.

The results of this study might interest consumer behaviour researchers and those firms that care about the ecological consumers. Further research is needed including new psychographic variables.

This paper is focused on corporate social responsibility (CSR) in the context of small to medium‐sized enterprises (SMEs). Its main interest consists of establishing a framework for clarifying the drivers of CSR activities in such a context. This paper also aims to analyse how CSR influences SMEs' image and positioning.

The general conceptual framework proposed by the literature is complemented with empirical research based on a longitudinal multi‐case study (inter and intra‐industry).

The research proposes that the owner/managers' values, market pressures and laws are key drivers for CSR in the SMEs context. Managers expect positive outcomes when CSR is implemented. However, the data suggest that while proactive and consistent SMEs may build up a good image and strong positioning, reactive and opportunistic firms may be penalised by stakeholders (e.g. customers).

CSR activities, when adequately managed, contribute for a better SME image and market positioning.

The ideas presented in this paper may help in achieving better management of resources in SMEs.

The purpose of this paper is to analyse the different nature and effects of family influences on the dimensions of young customer‐based brand equity.

Information was gathered from in‐depth interviews. The sample was composed of 30 young adults.

Results show different facets of how the family may affect brand awareness, associations, perceived quality and brand loyalty. Some of them have already been considered in the previous literature, and some new elements have also emerged. Information is sorted according to its impact on each dimension of customer‐based brand equity.

Differences regarding age, marital status and other social variables in the respondents are not considered in the analysis.

The nature, process and effects of intergenerational influences on each dimension of brand equity lead us to propose different marketing actions. These actions may ease the transfer of customer‐based brand equity from parents to children.

This paper takes a holistic perspective in the study of intergenerational influences. No previous works have analysed the nature and effects on each dimension of customer‐based brand equity.

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

The growing awareness worldwide of the need for us all to adopt sustainable behaviors has had, and continues to have, massive repercussions for all aspects of the way we live our lives. However, business organizations with genuine environmental credentials can achieve differentiation and competitive advantage.

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Fortunately, consumers are getting the message that the environment matters, our resources are finite, and how organizations go about their work is and should be a matter of intense public scrutiny.

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Provides strategic insights and practical thinking that can have a broader social impact.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Following the natural resource based view of the firm, this paper seeks to analyse the influence of a green marketing strategy on the performance of business‐to‐business organisations. Also, it aims to explore the role of organisational resources as drivers of proactive environmental management.

A model based on structural equations with partial least squares analysis is used to test the hypotheses. This model was tested on a sample of 181 industrial organisations.

The findings confirm that managers indirectly play a key role in the design and development of green marketing strategies through the integration of environmental values into the organisational culture. They also reveal that, while market‐oriented practices directly determine economic performance, internally oriented activities indirectly influence financial results through the improvement of the firm's environmental performance.

This research partially integrates organisational resources as drivers of environmental behaviour, and does not explore the role of capabilities. The article proposes different implications considering the competitive consequences of a green marketing strategy.

The article includes different practical implications about the effect of different environmental practices on different dimensions of organisational performance. It sheds light on the controversial link between environmental proactivity and performance.

This research tests empirically some of the theoretical underpinnings of the natural resource based view of the company in an under‐researched context like the business‐to‐business context.

This study aims to identify typologies of women who take holiday decisions within the couple, characterizing their profile through their lifestyles and some socio‐demographic variables.

The information was obtained through a survey addressed to Spanish women who were married or lived with their partner. Data were used to perform two types of analyses: scales validation and cluster analysis.

Three different groups have been found depending on the importance the women give to pre‐ and during‐holiday decisions. These groups present specific socio‐demographic characteristics, interests and opinions. However, findings reveal the need for further research into women's lifestyles as an explanatory variable.

This information will contribute not only to the academic knowledge, but will also help tourist managers to create competitive offers. It will also allow managers to implement more efficient promotional campaigns with the aim of attracting female tourists.

A classification of women, based on their holiday decisions, their lifestyles (activities, interest and opinions, AIO scale) and on some socio‐demographic variables (age, time living with the partner, children, occupation, level of studies, personal and family income, etc.), is provided in order to characterise them.