Like Kermit said, green can be cool: But we must be honest about environmental claims

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The growing awareness worldwide of the need for us all to adopt sustainable behaviors has had, and continues to have, massive repercussions for all aspects of the way we live our lives. However, business organizations with genuine environmental credentials can achieve differentiation and competitive advantage.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2010), "Like Kermit said, green can be cool: But we must be honest about environmental claims", Strategic Direction, Vol. 26 No. 5, pp. 26-28. https://doi.org/10.1108/02580541011035447