Ivan Paunovic, Nóra Obermayer and Edit Kovari
Both Hungary and Germany belong to the old-world wine-producing countries and have long winemaking traditions. This paper aims at exploring and comparing online branding…
Abstract
Purpose
Both Hungary and Germany belong to the old-world wine-producing countries and have long winemaking traditions. This paper aims at exploring and comparing online branding strategies of family SME (small and medium sized enterprises) wineries at Lake Balaton (Hungary) and Lake Constance (Germany), as two wine regions with similar geographic characteristics.
Design/methodology/approach
This paper, based on a total sample of 37 family wineries, 15 at Lake Balaton and 22 at Lake Constance, investigates the differences in brand identity on the website, brand image in social media and online communication channels deployed in both wine regions. The study applies a qualitative methodology using MaxQDA software for conducting content analysis of texts in websites and social media. Descriptive statistics and t-test were conducted to compare the usage of different communication channels and determine statistical significance.
Findings
At Lake Balaton, the vineyard, the winery and the family, while at Lake Constance, the lake itself and the grape are highlighted regarding family winery brand identity. The customer-based brand image of Hungarian family wineries emphasizes wine, food and service, with the predominant use of Facebook. In the German family wineries, the focus of brand identity is on wine, friendliness and taste and includes more extensive usage of websites.
Originality/value
The paper deploys a novel methodology, both in terms of tools used as well as geographic focus to uncover online branding patterns of family wineries, thereby providing implications for wine and tourism industries at lake regions. It compares the share of selected most-used words in the overall text in websites and in social media, and presents the key findings from this innovative approach.
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Wenhong Zhou, Linxu Dai, Yujie Zhang and Chuanling Wen
In this study, specific measures adopted by the social media platforms in China supporting personal information management are investigated via surveys targeting such platforms…
Abstract
Purpose
In this study, specific measures adopted by the social media platforms in China supporting personal information management are investigated via surveys targeting such platforms. The purpose of this paper is to find out how social media platforms understand information management, and from which aspects and through what specific methods they provide support for information management, which contributes to understanding the issues and strategies associated with personal information management on social media.
Design/methodology/approach
The dimensions and specific contents of the current platform support provided for information management are clearly defined by performing qualitative text analysis based on the content obtained from 11 platform policies published by five representative Chinese social media platforms.
Findings
How social media platforms support personal information management on creation, collection, utilisation, sharing, storage, protection, removal and modification is identified. By analysing the status quo of support provided by the Chinese social media platform, some issues are proposed for discussion. Improved normative management is required to address the coexistence of multivalued information and management risks. However, the user rights are limited because the platform policies tend to be more focused on the perspective of the social media platform. Furthermore, the platform policy contents regarding information management are incomplete, and the applicability of these policies should be improved.
Originality/value
This study seeks to contribute to personal information management on social media from the perspective of platform support. The perspective from the platforms as the service providers supporting information management also helps identify information management challenges and potential strategies. Furthermore, combining with the personal information management perspective, this study provides a background understanding of information management under a social collaborative framework for platforms, authorities, users and memory institutions.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-06-2020-0249
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Claude-Hélène Mayer and Freda Gonot-Schoupinsky
The purpose of this paper is to meet Dr Claude-Hélène Mayer, Professor in Industrial and Organisational Psychology at the University of Johannesburg, Johannesburg, South Africa.
Abstract
Purpose
The purpose of this paper is to meet Dr Claude-Hélène Mayer, Professor in Industrial and Organisational Psychology at the University of Johannesburg, Johannesburg, South Africa.
Design/methodology/approach
This is a qualitative positive autoethnographic case study. Mayer uses positive autoethnography to reflect on mental health, positive psychology and leadership across the life span. The first author also responds to ten questions.
Findings
Leadership can be developed and appreciated in others. Leadership can be a positive and transformative force that can assist and contribute to mental health and well-being. Positive leadership can be supported by developing wisdom, creativity, critical thinking and conflict and emotional management.
Research limitations/implications
Qualitative research cannot be generalised. Positive autoethnography reflects the views and experiences of the author, in this case a transdisciplinary and transcultural researcher and practitioner.
Practical implications
Readers will find a range of practical recommendations as to how to develop mental health and leadership and stay positive in challenging times. Academic literature relating to practical recommendations is also shared.
Social implications
Positive leadership has many social implications. It can be a constructive influence that impacts our lives and benefits our personal development, but also one that impacts the lives and benefits the personal development of other people.
Originality/value
In this original paper, Dr Claude-Hélène Mayer shares mental health, positive psychology and leadership experiences and recommendations. Leadership skills are of particular value in times of complex change.
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Emilio Pirraglia, Felice Giuliani, Roberta De Cicco, Claudio Di Berardino and Riccardo Palumbo
The outbreak of Covid-19 increased the average time spent on social media (SM). This led to a transformation in how companies manage their digital marketing channels and created…
Abstract
Purpose
The outbreak of Covid-19 increased the average time spent on social media (SM). This led to a transformation in how companies manage their digital marketing channels and created additional pressure for business-to-business (B2B) and family businesses, which tend to focus more on personal relationships with customers and stakeholders than on the implementation of digital marketing strategies on SM. The present research examines the case study of a Facebook advertising campaign created to promote the products and business values of an Italian family firm specialising in the production and commercialisation of biostimulants for agriculture.
Design/methodology/approach
The research aims to combine digital marketing avenues (i.e. a Facebook advertising campaign) with established psychological and behavioural theories, such as the dual process theories, by comparing the effects of two promotional videos (emotional vs functional).
Findings
The results suggest that emotional videos generate more passive behaviours, such as views, as well as active behaviours in the form of likes, comments and shares, while functional videos induce people to search for more information about the advertised products.
Originality/value
This is the first study to validate the role of Facebook advertising campaigns in developing an information-based approach to B2B family firms by testing the effectiveness of a targeted campaign comparing the impact of emotional and functional cues on increasing users' engagement while optimising the circulation of video content. The study helps to reduce the academic–practice gap by investigating the example of a fruitful integration between academic research and management practice.
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Shekhar Shekhar, Anjali Gupta and Marco Valeri
This study aims to map the development of research on family business in tourism and hospitality and provides insights into the key contributors, key areas and current dynamics…
Abstract
Purpose
This study aims to map the development of research on family business in tourism and hospitality and provides insights into the key contributors, key areas and current dynamics, and suggests future research directions in the field.
Design/methodology/approach
This study uses the Web of Science (WoS) database to identify the 124 articles published in the theme. The study uses bibliometric indicators such as the co-citation network, word co-occurrence network to analyze the publication and citation structure using Science of Science (Sci2), OpenRefine, and Gephi.
Findings
The top authors, top journals and major themes are recognized using bibliometric techniques. The study identifies six keyword clusters: entrepreneurship, innovation, and empirical collaborating with tourism, hospitality, and family business. The country-wise collaboration indicates the lack of research in the eastern hemisphere of the world. The co-authorship shows studies shared among individuals of a few organizations. The trends from bibliographic coupling depict the evolution of research.
Research limitations/implications
The scope of data collection for the network analysis is limited to the WoS. Incorporating papers from other databases might provide different network structures and insights.
Originality/value
The study is the first of its kind in the theme of family businesses in tourism and hospitality and will contribute to the literature by identifying future research directions.
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In this study, the distinctive functional features of linked data (LD) catalogues were investigated to contrast with existing online public access catalogues (OPACs) and discovery…
Abstract
Purpose
In this study, the distinctive functional features of linked data (LD) catalogues were investigated to contrast with existing online public access catalogues (OPACs) and discovery systems using a checklist approach. The checklist was derived from a literature review and is composed of 10 items as follows: self-descriptive and dynamic content for resource description, linkage to external LD sources and online services, aggregation of knowledge contexts into knowledge graphs (KGs), URI-based link discovery, representation and query of LD relationships, URI-based serendipitous discovery, keyword recommendation, faceted limitation and browsing, visualization and openness of data.
Design/methodology/approach
Ten functional features derived from the literature were checked against existing LD catalogues offered by libraries, archives and museums (LAMs). The LD catalogues were regarded as qualified subjects if they offered functional features that were distinct from current OPACs and discovery systems through URI-based enrichment and aggregation from various LD sources. In addition to individual organizations, LD union catalogues were also included. However, LD hubs, such as ISNI, OCLC WorldCat Entities, VIAF and Wikidata, were excluded. In total, six LD catalogues from LAMs were selected as subjects for examination.
Findings
First, LD catalogues provide similar KG information through URI combination, and KGs also facilitate information serendipity, including social-document, intellectual, conceptual, spatial and temporal contexts and networks of corporate bodies, persons and families (CPFs). Second, LD catalogues have transformed the “seek first and browse later” paradigm into a “seek or browse” paradigm by refreshing the browsing function of traditional card catalogues with preview and new options to facilitate LD identification and discovery. Third, LD catalogues have refined keyword recommendation with the addition of the following fields: person’s title, CPF relationships, entity type and LD source. Lastly, a virtual union LD catalogue is offered.
Research limitations/implications
The proposed checklist revealed the unique/improved functional features of LD catalogues, allowing further investigation and comparison. More cases from the fields of medicine, engineering science and so on will be required to make revisions to fine-tune the proposed checklist approach.
Originality/value
To the best of the author’s knowledge, this is the first study to propose a checklist of functional features for LD catalogues and examine what the results and features of LD catalogues have achieved and are supported by from ontologies across LAMs. The findings suggest that LD provides a viable alternative to catalogues. The proposed checklist and results pave the way for the future development of LD catalogues and next-generation catalogues and also provide a basis for the future study of LD catalogues from other fields to refine the proposed checklist.
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Javier Martínez-Falcó, Eduardo Sánchez-García, Bartolomé Marco-Lajara and Rosana Fuentes-Fernández
This research focuses firstly on the impact of Social Media Influencer Marketing (SMIM) on the Economic Performance (EP) of Spanish wineries, and secondly on the mediating effect…
Abstract
Purpose
This research focuses firstly on the impact of Social Media Influencer Marketing (SMIM) on the Economic Performance (EP) of Spanish wineries, and secondly on the mediating effect of Corporate Social Legitimacy (CSL) on this main relationship (SMIM-EP). Age, size and Protected Designation of Origin (PDO) membership are used to increase the precision of the cause-effect relationships examined.
Design/methodology/approach
The study proposes a conceptual model based on previous studies, which is tested using structural equations (PLS-SEM) with data collected from 196 Spanish wineries between September 2022 and January 2023.
Findings
The results reveal a positive and significant relationship between the development of SMIM and the EP of Spanish wineries, as well as the partial mediation of CSL in the SMIM-EP relationship.
Originality/value
The uniqueness of this study can be attributed to several factors. First, it enhances the understanding and knowledge of the benefits associated with SMIM development in the winemaking context. Second, no previous research has conducted an empirical study on the development of SMIM as a catalyst for EP in the context of Spanish wineries. Third, to the authors' knowledge, no previous study has examined the mediating role of CSL in the SMIM-EP relationship, thus representing an opportunity to advance scientific knowledge related to SMIM.