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This longitudinal study assesses whether higher education has the same impact on the entrepreneurial intentions of women and men with regard to their propensity to risk-taking in particular.

A self-administrated survey instrument was used to collect data from students studying business and engineering at five selected universities in Turkey. The survey was carried out in two intervals: first year and fourth year of studies. A total of 215 student participated in both waves.

The findings indicate that the impact of education is stronger for women than for men as the relationship between gender and entrepreneurial intention is moderated by education and risk-taking propensity in that the entrepreneurial intention of women with high or low risk-taking propensity increases when they acquire higher education. In particular, the boost is more noticeable for women with low risk-taking propensity. On the contrary, the effect of education is negative for men with both high risk-taking propensity and low risk-taking propensity.

This study has identified that the impact of education is different for women and men. Based on these findings, Turkey could offer gender-specific entrepreneurship education in higher education for individuals who could then exploit their entrepreneurial capacity and thus contribute to the social and economic well-being of the country.

This paper makes two distinct contributions. First, this is one of the few longitudinal studies in the literature which demonstrates the differences between females and males in terms of their entrepreneurial intention and shows how risk-taking and education influence entrepreneurial intention. Second, it offers new insights into entrepreneurship research from a developing-country but emerging-economy context.

Entrepreneurial activities have a great impact on the economy and entrepreneurs are even more important for developing countries. Accordingly, the need for entrepreneurial graduates is increasing. Thus, this study aims to investigate the role of higher education with regard to the entrepreneurial intentions and traits of university students in Turkey.

A survey was administered to freshmen and senior university students studying business and engineering at five established universities in Turkey, yielding a total sample of 767.

This logistic regression analysis indicates that some personality traits play an important role in influencing the students' intention to become entrepreneurs. The study findings also suggest that students with higher education have a higher intention of becoming entrepreneurs.

The cross‐sectional method of data collection was used. However, longitudinal data from a bigger sample would have provided more valid support for the study.

The findings of this study have important implications for those who formulate, deliver and evaluate educational policy in Turkey. Based on the findings, policy makers may wish to review the current higher educational system and make changes to foster students' entrepreneurial mindset.

The study fills the gap in the literature by particularly testing the moderating effect of education between entrepreneurial traits and intentions.

This paper aims to present a conceptual model for public relations specific to museums.

Based on relevant literature, a contingency model is developed for the public relations practices of museums.

The model offers the market orientation level of the management and the interest level of the publics as the major factors that influence the effectiveness of the public relations programs in museums. The interest level of the publics is offered as a moderating variable.

The model suggests that the effectiveness of the public relations programs of museums depends on two major factors. Although the interest level of the publics may seem to be uncontrollable at first glance, its negative impact can be largely controllable by managers by changing their own market orientation level – by adapting the public relations strategy to the targeted public depending on the interest level of that public.

The model is specifically designed for museums. It can be accepted as the first public relations model specifically offered for museums. The model here recognises the relationship between marketing and public relations.