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The research paper’s purpose is to contribute to the literature by analysing the essential resources and processes required for successful commercialisation, the contemporary challenges and opportunities of artificial intelligence initiatives in Türkiye, and the diverse models and methods employed by these initiatives.

Within the scope of the research, interviews were conducted with 10 entrepreneurs who established artificial intelligence-oriented enterprises in technoparks in Istanbul and Antalya. All 10 interviews were analysed using the MAXQDA20 software tool. Structured qualitative content analysis was used for the data analysis procedure.

Based on the research, external factors have a significant impact on the future growth opportunities of the market. Expanding the client base, gaining international recognition, and securing financing are crucial for success. However, the findings reveal challenges in the relatively young local ecosystem. One major criticism is the lack of support in marketing and sales activities for refined products. To address this, providing financial incentives and knowledge transfer to those in need is vital.

Since the research was conducted only with entrepreneurs who established and successfully commercialised artificial intelligence-oriented enterprises, it is recommended that future studies be performed with a widespread sample group, considering this limited situation. Furthermore, to overcome survivorship bias, it is recommended that posterior studies include failed commercialisation attempts in AI ventures.

It can be argued that there is no deliberate approach or model for commercialization. Entrepreneurs often draw from their own prior experiences or observe industry trends. Given the limited financial resources available in the domestic market and the challenge of attracting foreign investors to Turkish brands, entrepreneurs tend to rely on internal approaches for commercialisation.

This research delves into the commercialisation prospects and obstacles encountered by AI start-ups in Türkiye. It comprises qualitative insights into business models, commercialisation approaches, opportunities, and challenges. The data were obtained from interviews with entrepreneurs operating in the industry.

The main purpose of examining innovation development (ID), technology management (TM) and big data analytics capability (BDAC) from the perspective of information technology companies is to help these companies optimize their business strategies and increase their competitiveness. When these concepts are considered together, it is aimed to present suggestions that information technology companies can increase their innovation capacities, optimize their technology portfolios and develop their big data analytics capacities.

Data were collected from information technology companies working on big data analytics in technoparks in Istanbul. In the research, the Marmara region of Turkey was preferred because it is the region where the information technology sector is most common. In total, 503 questionnaires were collected. SmartPLS (4.0.8.4) licensed software was used in the research, and the results are presented with tables and figures.

As a result of the analysis of the data, it is supported by hypotheses that ID and TM have positive effects as independent variables and BDAC has positive effects as both independent and mediation variables.

In terms of the limitations of the research, since the data were collected only from the information technology companies in the technoparks in Istanbul, it would not be correct to generalize the analysis results. For this reason, it is recommended to develop a research model and contribute to the literature by considering this limited situation for similar studies to be conducted in the future.

By focusing on ID, it is important for companies to analyze their innovation processes and increase their ID capacity. On the subject of TM, analyses help companies identify their current technological infrastructure and development needs and optimize their technology portfolios. Big data analytics is an important tool that companies can use in their decision-making processes. Therefore, analyses of big data analytics can evaluate companies' current data analytics capacities and offer improvement suggestions.

So why are ID, TM and BDAC important? Why should a research model be developed to examine the effects of these variables? This situation can be understood by looking at the investments made by two world-class companies with headquarters in Istanbul/Turkey. L'Oréal Turkey integrates big data, cloud computing, artificial intelligence and digital platforms into its business processes by investing in new technologies and also makes a difference with innovation in environmental sustainability and social responsibility. PepsiCo, on the other hand, placed a great emphasis on innovation by opening its third Design and Innovation Center in Turkey and Europe in Istanbul. For this reason, examining the effects of ID, TM and big data analytics together in the research is important for the originality of the research. Examining these variables by focusing on their interactions and effects increases the originality of the subject.

Aritificial intelligence (AI)-focused enterprises purpose to provide value-creating and differentiated products and services using innovative technologies. For this reason, it is aimed to examine the effects of value creation, intellectual property and organizational creativity variables to make evaluations to increase the success of such enterprises.

Random sampling method was used in the research. The population of the research consists of AI-oriented enterprises in technoparks. On the specified days, short-term visits and surveys were conducted face-to-face. Name and similar personal information was not taken in the research and participation was made on a voluntary basis. A sample size of 500 units is a sufficient size at the 0.05 significance level. SmartPLS (4.0.8.4) licensed software was used in the research.

As a result of the collected data, it has been supported by hypotheses that value creation, intellectual property and organizational creativity have positive effects so that artificial intelligence-oriented enterprises can be successful in performance criteria.

Since the research was conducted by collecting data from artificial intelligence-oriented enterprises in technoparks in Istanbul, it would not be correct to evaluate the analysis results by making generalizations. For this reason, it is recommended that similar studies planned to be conducted in the future should contribute to the literature by developing the research model, taking into account the limited situation in the sample.

According to the results of the analysis of the effects of value creation, intellectual property and organizational creativity in artificial intelligence-oriented enterprises, in order to increase the success of such enterprises, they should offer more value to their customers, protect their technologies and increase their innovation capacity.

Value creation, intellectual property, and organizational creativity in AI-focused enterprises are important topics in a rapidly growing industry such as AI-focused enterprises. Therefore, a research investigating these variables together offers a different perspective than previous studies.

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

High-tech enterprises seeking to improve performance should enhance employee creativity and innovation. The impact can be greater if intellectual property is protected and additional value provided to customers.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Organizational creativity is being boosted in AI-focused firms due to the adoption of intellectual property rights as well as the recognition of the benefits AI can bring to innovation and original idea generation.

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.