AI creativity: Boosting competitive advantage of organizational creativity through AI
ISSN: 0258-0543
Article publication date: 11 April 2024
Issue publication date: 16 April 2024
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Organizational creativity is being boosted in AI-focused firms due to the adoption of intellectual property rights as well as the recognition of the benefits AI can bring to innovation and original idea generation.
Originality/value
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2024), "AI creativity: Boosting competitive advantage of organizational creativity through AI", Strategic Direction, Vol. 40 No. 4, pp. 22-23. https://doi.org/10.1108/SD-03-2024-0039
Publisher
:Emerald Publishing Limited
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