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This case involves the March of Dimes (MOD) Foundation, the “leading nonprofit organization for pregnancy and baby health.” MOD’s mission was to support medical research, organize volunteer workers, and provide community services and education to save babies’ lives (www.marchofdimes.org). The strategic issue in the case involves creating awareness of both the mission and services of MOD and the critical issue driving that mission – premature births. The organization must create a desire for various target markets to take action in response to the problem. The main protagonist is Doug Staples, Senior Vice President for Marketing and Communications.

Data were collected via personal interviews with the primary protagonists, Doug Staples, and Mike Swenson of the Barkley agency. The MOD provided quantitative Gallup studies they commissioned, as well as documents unveiling the roll-out in the San Jose, CA region. The Barkley Agency provided qualitative data from a study which consisted of eight focus groups conducted in two markets and ten personal interviews. Secondary research was used to provide a support for industry and market data, to supplement organizational facts provided by the MOD, and to identify and link marketing theory to the situations provided in the case. The organization, facts and characters in this case were not disguised. MOD was consulted throughout the case development process.

This case study is recommended for marketing courses at the undergraduate level. It is most appropriate for marketing management, introductory marketing, or marketing strategy classes. Additionally, this case is a good fit for courses focused upon not-for-profit marketing issues.

The strongest opportunities to apply theory using this case relate to branding (see De Chernatony and Dall’Olmo Riley, 1998 for a content analysis of the brand literature). These theories include brand image and personality (Aaker, 1997; Belk, 1998; Grohmann, 2009), brand awareness (Aaker, 2002), brand involvement and customer loyalty (Brakus et al., 2009), brand engagement (Sprott et al., 2009), brand relationships (Breivik and Thorbjornsen, 2008), and brand equity (Aaker, 2002, 2008). Specifically, question 2 addresses brand personality, and questions 3 and 4 explore relationships with the brand such as the emotional power of the brand and brand association. Question 6 focuses on positioning strategy.

The present study aims to design and simulate various types of deoxyribonucleic acid (DNA) origami-based nanopores and explore their stability under different temperatures and constraints. To create DNA origami nanopores, both one-layer and two-layer structures can be utilized.

One of the key applications of DNA origami structures involves the creation of nanopores, which have garnered significant interest for their diverse applications across multiple scientific disciplines. DNA origami nanopores can be studied individually and in combination with other structures. The structural stability of these nanopores across various temperature conditions is crucial for enabling the passage of diverse payloads.

Comparing these DNA origami structures can provide valuable insights into the performance of these nanopores under different conditions. The results indicate that two-layer nanopores exhibit better structural stability under various temperatures compared to one-layer nanopores. Additionally, small structural changes in two-layer nanopores enable them to maintain stability even at high temperatures.

In this paper, various DNA origami-based nanopores were designed and simulated, focusing specifically on one-layer and two-layer configurations. The two-layer nanopore consistently exhibited superior stability across both free and restrained scenarios, undergoing fewer structural changes compared to the one-layer nanopore. As temperatures increased, the two-layer nanopore remained less susceptible to deformation, maintaining closer to its original shape. Moreover, in the free scenario, the geometric shape of the two-layer nanopore demonstrated fewer variations than the one-layer nanopore.

The Organizational Leadership class is a staple in most undergraduate and graduate management curricula. Faculty teaching leadership courses recognize the need for experiential learning, but often struggle to find meaningful and manageable learning opportunities. Based on the high-impact practices of service and community-based learning, we offer three high-impact experiences designed to complement an organizational leadership course. These experiences utilize experiential learning to reinforce the critical leadership skills of demonstrate empathy, professional networking, and lifelong self-development. These experiences, coupled with self-reflection, enable students to grow their leadership capability while building demonstrable professional skills.

For the purposes of this article, the indexing of information is interpreted as the pre‐processing of information in order to enable its retrieval. This definition thus spans a dimension extending from classification‐based approaches (pre‐co‐ordinate) to keyword searching (post‐co‐ordinate). In the first section we clarify our use of terminology, by briefly describing a framework for modelling IR systems in terms of sets of objects, relationships and functions. In the following three sections, we discuss the application of indexing functions to document collections of three specific types: (1) ‘conventional’ text databases; (2) hypertext databases; and (3) the World Wide Web, globally distributed across the Internet.

Using the canvas of the author’s sojourn with the Islamic preaching group Tablighi Jamaat, this study aims to exhibit reflections on how spaces can be categorized as more sacred or less sacred according to a specific religious worldview. The paper extends the conversation on Mary Douglas’s concepts of purity and danger by sharpening the focal lens on place in Douglas’s theoretics. The paper also proffers the idea of a sojourn as a vehicle of purification.

This paper depicts findings from the author’s multi-sited ethnographic field notes carried out from a 40-day sojourn with the Islamic preaching group Tablighi Jamaat in Pakistan.

The study unveils the concept of relative sacredness or how some spaces can be considered more sacred than others. The differential sacred status of these variegated spaces, each with its own etiquettes, meaning and consumption rituals is a means for purification for sojourners.

This paper prioritizes a focus on place in Mary Douglas’s arguments on purity and impurity in a religious consumption context. The thesis argues that place is a significant concept associated with metaphorical cleanliness/sacredness, which in religious terms guides consumer action.

This paper compares the agrarian development of two indigenous communities in the highlands of Ecuador who specialize in nontraditional agricultural exports (NTAE). It brings together the peasant theory with literature on the environmental impact of globalization.

Through a comparative ethnography, based on six months of participant observation and interviewers, I illustrate the differences in production processes and explain the divergent trajectories of agrarian modernization.

I found that NTAE impacted the two communities differently: one became more ecologically sustainable and the other became more environmentally exploitative. However, neither case fits squarely within the framework of modern/traditional or peasant/capitalist. Instead of traditional environmentalism and individualistic exploitation, we see the reverse: individualistic environmentalism and traditional exploitation. That is, ecological methods are paired with individualistic competition, and environmental exploitation takes place within a system of communal solidarity.

With buyer-driven organic certification standards, global integration does not always lead to ecological degradation. For quinoa growers, traditional production practices persist not as resistance to global capitalism but as a strategy to access high-value export markets. Broccoli farmers, although exploitative of local natural resources and their own health, do so within communal institutions that buffer against individualistic risk-taking.

This comparative case presents an alternative depiction of modernization as complex and nonlinear.

The purpose of this paper is to evaluate the impact of short-term loan (STL) vs long-term loan (LTL) on wheat productivity of small farms in Sindh, Pakistan.

The econometric estimation is based on cross-sectional data collected in 2016 from 18 villages in three districts, i.e. Shikarpur, Sukkur and Shaheed Benazirabad, Sindh, Pakistan. The sample data set consist of 180 wheat farmers. The collected data were analyzed through different econometric techniques like Cobb–Douglas production function and Instrumental variables (two-stage least squares) approach.

This study reconfirmed that agricultural credit has a positive and highly significant effect on wheat productivity, while the short-term loan has a stronger effect on wheat productivity than the long-term loan. The reasons behind the phenomenon may be the significantly higher usage of agricultural inputs like seeds of improved variety and fertilizers which can be transformed into the wheat yield in the same year. However, the LTL users have significantly higher investments in land preparation, irrigation and plant protection, which may lead to higher wheat production in the coming years.

In the present study, only those wheat farmers were considered who obtained agricultural loans from formal financial institutions like Zarai Taraqiati Bank Limited and Khushhali Bank. However, in the rural areas of Sindh, Pakistan, a considerable proportion of small-scale farmers take credit from informal financial channels. Therefore future researchers should consider the informal credits as well.

This is the first paper to examine the effects of agricultural credit on wheat productivity of small farms in Sindh, Pakistan. This paper will be an important addition to the emerging literature regarding effects of credit studies.

To outline some of the presentations at the International Conference on Developing Digital Institutional Repositories: Experiences and Challenges, held in Hong Kong, SAR, in December 2004.

A brief description of some of the presentations at the conference.

With increasing interest in the subject of institutional repository (IR) among academic and research libraries, the conference served as a useful and timely forum on the topic.

A brief conference report of value to library and information management professionals on the theoretical and practical aspects of IR.

This paper discusses cross‐sectoral collaboration in procuring and implementing a new library management system. After a historical review of collaboration in this area in the UK and other countries, it focuses on the joint purchase of the Voyager system (supplied by Endeavor Information Systems Inc.) by Edinburgh University and the National Library of Scotland. The differing missions and automation histories of the two institutions are discussed, followed by a practical summary of the procurement and implementation processes. The theoretical and practical advantages and disadvantages of this form of collaborative approach between academic and government organisations are described.

Even though many studies identify positive effects of contract farming (CF) on the livelihood of farmers, the use of CF as a tool to increase farm performance is unsettled debate. Information on CF is relatively not available in staple food chains. Theoretical considerations have shown that there are challenges in employing CF in staple food chains such as rice. With the increasing trend of rice CF in Ghana, it is very critical to establish its performance in rice production in Ghana. It is therefore imperative to analyse the impact of CF on the performance of smallholder rice farmers.

A survey was conducted where 350 rice farmers selected through a stratified sampling technique using structured questionnaires were interviewed. Descriptive and inferential statistics including stochastic frontier analyses and endogenous treatment effect regression were used to analyse the data.

The results from the endogenous treatment effect regression model show that CF improves rice farmers' technical, allocative and economic efficiencies by 21, 23 and 26%, respectively. Farm size and CF were identified as common factors influencing technical, allocative and economic efficiency measures of the farmers positively. It further identified age of farmer, educational level and household labour as factors influencing farmers' participation in CF positively.

It is recommended that CF is a good tool to enhance rice production efficiency, and hence, farmers should be encouraged to participate in CF as strategy to enhance the local rice production in Ghana.

The outcome of this study has the potential to influence rice production in the country. The country is a net importer of rice and just about 35% self-sufficient in rice production.

This study is the first to assess performance of CF in rice crop production in Ghana and also one of the few to use efficiency as a performance measure.