Doreen E. Sams, Mary Kay Rickard and Aruna Sadasivan
This study creates new knowledge that addresses issues significant enough to warrant intellectual engagement. It fills a gap in the academic and practitioner literature by…
Abstract
Purpose
This study creates new knowledge that addresses issues significant enough to warrant intellectual engagement. It fills a gap in the academic and practitioner literature by examining a profitable yet understudied cottage industry (artisan vendors). It examines marketing concepts that influence dedication to authentic craftsmanship and artisans' willingness to continue in the industry.
Design/methodology/approach
This study examines historical evidence and connects it with subjective and interpretive analyses from 29 in-depth interviews of today's US artisan vendors to identify sustainable marketing best practices for the industry.
Findings
Researchers uncovered factors behind artisan vendors' willingness to stay committed to their craft and remain in the industry. From the findings of this study, marketing best practices (branding, brand communities and product adaptation while remaining authentic to their craft) were identified as tools for resilience and remaining a viable competitor in the marketplace.
Originality/value
Historically, artisan vendors have been engaging in marketing practices before terms defined their activities. Thus, this study is original in that it contributes to the academic literature by first conducting an analysis of the history of an understudied cottage industry (artisan vendors) starting in the Mesopotamian Era. The key marketing factors discovered in the historical study contributing to the resilience of this industry were then used to conceptualize a qualitative study of the highly profitable US artisan vendor industry.
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Mary Kay Kay Rickard, Doreen Sams and Jeniffer Sams
The purpose of this study is to extend the Blevins et al. (2020) study by empirically examining the benefits of using a customized study abroad host-country provider (hereafter…
Abstract
Purpose
The purpose of this study is to extend the Blevins et al. (2020) study by empirically examining the benefits of using a customized study abroad host-country provider (hereafter referred to as “SAA”) of logistical and other services that support non-native host country (hereafter referred to as non-indigenous) college of business study abroad educators. This study also makes a significant contribution by extending Strange and Gibson’s (2017) call by examining transformative learning experiences (TLEs), a high-impact practice, from educators’ and students’ perspectives of two types of study abroad experiences (i.e. one with and one without an SAA).
Design/methodology/approach
A mixed methods and multiple perspectives triangulation of the three studies (i.e. student survey, student-produced artifacts data and faculty interviews conducted in Canada, Spain and the UK) was used for this study to increase confidence in the findings by providing a comprehensive picture of the results. A mixed methodology provides rich, in-depth data for analysis as to how study abroad experience [hereafter referred to as experience(s) abroad] benefits from contracting with an SAA to work with a non-indigenous business course educator.
Findings
This study's findings demonstrate the positive impact of transformative learning from a short-term study abroad experience from contracting with an SAA.
Practical implications
Benefits of contracting with a host-country SAA are increased time and a reduction in the emotional toll on educators. Educators are free to provide memorable international business educational experiences abroad, resulting in student satisfaction and transformative learning.
Originality/value
The originality of this study is the mixed methods and multiple perspectives approach to the topic.
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Janna M. Parker, Doreen Sams, Amit Poddar and Kalina Manoylov
The purpose of this study (mixed-method) was to examine the effectiveness of two types of marketing interventions on water conservation behavior and to compare behaviors to…
Abstract
Purpose
The purpose of this study (mixed-method) was to examine the effectiveness of two types of marketing interventions on water conservation behavior and to compare behaviors to self-reported conservation claims.
Design/methodology/approach
This paper consists of four phases (advertisement selection focus group, behavioral trace field study, self-report survey and follow-up focus group). In the USA, residing in a dormitory typically includes a fee for water without quantity restrictions. The subjects for this research were college students who lived in dormitories at a medium-sized university in southeastern USA where metering individual water consumption is not possible.
Findings
The results of the field study phase of student water conservation behaviors were not congruent with the participants’ self-reported behaviors. Phase 2 yielded results contrary to published laboratory experimental research in which cause-related claims were effective.
Research limitations/implications
This research was limited by a single sample (one university), time (13 weeks) and the inability to measure individual consumption behavior. However, valuable findings were obtained, and suggestions surfaced for future research.
Practical implications
Using eco-feedback technology and advertisements may result in significant cost savings. While findings were somewhat inconclusive, there was evidence that the use of the eco-feedback technology could result in cost savings for the subject university.
Originality/value
The behavioral trace study is one of the first field research studies in the marketing discipline designed to examine resource conservation behavior in an impactful way. Further, this research used a single sample triangulated methodology across Phases 2, 3 and 4.
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Fernando Jaramillo, Robert Nixon and Doreen Sams
This study takes an interdisciplinary research orientation in an attempt to comprehensively investigate the effects of police stress internal to the organization (i.e. role…
Abstract
Purpose
This study takes an interdisciplinary research orientation in an attempt to comprehensively investigate the effects of police stress internal to the organization (i.e. role ambiguity, role conflict, supervisor support, group cohesiveness, and promotion opportunities) on organizational commitment, after controlling for the effects of job satisfaction. Existing empirical models have mainly been limited to analyses of the effects of role conflict and role ambiguity on job strain and rely on samples of salespeople, customer satisfaction employees, and retail managers working at private organizations to the neglect of not‐for‐profit organizations.
Design/methodology/approach
Therefore, the underlying research hypotheses were tested using responses to 150 surveys from police officers of six law enforcement agencies.
Findings
Results indicate that in addition to job satisfaction, supervisor's support, group cohesiveness, and promotion opportunities are the best predictors of organizational commitment of law enforcement officers. The results also indicate a significant relationship between organizational commitment and intention to leave.
Research limitations/implications
Study findings are based on responses of officers from six police agencies in Florida. Results may not be representative of all US police.
Practical implications
Research findings may help senior police officers in charge of managing the police force design strategies that both enhance police officers', organizational commitment and diminish turnover intentions.
Originality/value
This study empirically tested a model that examines the effects of stressors on commitment and turnover intentions in police settings.
Cynthia Rodriguez Cano, Doreen Sams and Joe Schwartz
The purpose of this paper is to seek to answer the question as to why socially responsible behavior is good business behavior.
Abstract
Purpose
The purpose of this paper is to seek to answer the question as to why socially responsible behavior is good business behavior.
Design/methodology/approach
A two (presence/absence of warning label) by two (potentially hazardous/not hazardous product) experimental design tested four hypothesized relationships.
Findings
It was found that the more favorable attitudes formed when warning labels are present support the notion that consumers recognize and value the stewardship principle. The findings are consistent with the emerging trend toward the triple bottom line philosophy. The difference between 2002 and 2006 for condition 4 (i.e. potentially hazardous with warning label) suggest that market activities (i.e. increase awareness of hazardous products) results in a dilution effect in which weaker inferences are formed from non‐diagnostic information. Research limitations/implications – Clearly, the use of only USA samples provides a limitation in that we cannot address how these issues might vary across nations. Furthermore, moderating variables that might explain some of the counterintuitive findings were not considered in this study. As with all scientific research, bias (e.g. replying with an inaccurate but socially acceptable answer) should be considered when interpreting the findings of this study.
Practical implications
The current research makes two major managerial contributions: it supports the triple bottom line framework which suggests that the value of an organization should integrate economic, environmental, and social activities; and confirms the importance of voluntary labeling as a tool for capturing a competitive advantage.
Originality/value
This study addresses the gap in the literature as to the relationship between voluntary labeling, attitudes, and intentions and provides empirical evidence of the causal relationship.
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Doreen S.K. Tan and Syed Akhtar
This study examined the relationships of normative and affective facets of organizational commitment with experienced burnout within the framework of the Confucian‐based Chinese…
Abstract
This study examined the relationships of normative and affective facets of organizational commitment with experienced burnout within the framework of the Confucian‐based Chinese culture. Data for this exploratory work were collected through a questionnaire survey of 147 employees of a Chinese‐owned bank in Hong Kong. The questionnaire consisted of scales on experienced burnout, organizational commitment, and work perceptions. Results showed that the mean score for normative commitment was significantly higher than the mean score for affective commitment. Regression analysis indicated that when age, tenure, organizational level, and work perceptions were controlled, normative commitment had a significant positive effect on experienced burnout, whereas affective commitment had no significant impact. Results are interpreted in the context of a Confucian‐based Chinese managerial ideology and implications are drawn for future research.
Tom Schultheiss, Lorraine Hartline, Jean Mandeberg, Pam Petrich and Sue Stern
The following classified, annotated list of titles is intended to provide reference librarians with a current checklist of new reference books, and is designed to supplement the…
Abstract
The following classified, annotated list of titles is intended to provide reference librarians with a current checklist of new reference books, and is designed to supplement the RSR review column, “Recent Reference Books,” by Frances Neel Cheney. “Reference Books in Print” includes all additional books received prior to the inclusion deadline established for this issue. Appearance in this column does not preclude a later review in RSR. Publishers are urged to send a copy of all new reference books directly to RSR as soon as published, for immediate listing in “Reference Books in Print.” Reference books with imprints older than two years will not be included (with the exception of current reprints or older books newly acquired for distribution by another publisher). The column shall also occasionally include library science or other library related publications of other than a reference character.
Fred Nimoh, Stephen Prah, Fred Yamoah and Doreen Agyei
In view of the increasing trend in food policies targeting the promotion of consumer interest in locally produced foods and growing developments in willingness-to-pay (WTP…
Abstract
Purpose
In view of the increasing trend in food policies targeting the promotion of consumer interest in locally produced foods and growing developments in willingness-to-pay (WTP) methodologies, the authors investigate consumer preference for packaged traditional drink asaana.
Design/methodology/approach
The study used a simple random sample of 336 consumers to draw on perception index and contingent valuation methods to evaluate consumers' perceptions of the attributes of packaged asaana – a traditional maize-based beverage produced in Ghana (also known as Ghana Coca-Cola). A tobit regression model was employed to analyze consumers’ WTP for the product.
Findings
Analyzing the factors that influence consumers' WTP for packaged asaana using the tobit regression model, the study established the existence of positive health and nutrition, economic benefits and purchasing decision-making perceptions for asaana. While the results further showed that consumers are willing to pay a premium for well-packaged asaana, demographics such as age, income level, labeling, price of the product and savings were found to exert significant influence on consumers’ WTP for packaged asaana. Salient recommendations for food processors and relevant government agencies and food policy implications are identified.
Research limitations/implications
Comprehending WTP provides valuable understanding regarding consumer qualms, actions and WTP for more secure traditional drinks and an examination of how the different factors that influence WTP for local beverages help boost local beverage production and guarantee employment.
Practical implications
Analyzing WTP data for traditional drinks reveals important implications for production, marketing and public health policies. Certification systems for traditional beverages may be beneficial, and the findings can be used to create public awareness campaigns about the safety of local drinks.
Originality/value
Assessing the WTP among Ghanaian consumers for traditional drinks, specifically asaana, is a ground-breaking study. The contingent evaluation (CE) and tobit regression approaches utilized in this research are strong, and the results obtained can guide decisions related to traditional drink production, marketing and the development of public health policies.
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K. Doreen MacAulay, Mark J. Mellon and Walter R. Nord
This article assesses the ability of Boyer's (1990) four-function definition of scholarship to address critiques of business schools. Boyer's definition of scholarship is…
Abstract
Purpose
This article assesses the ability of Boyer's (1990) four-function definition of scholarship to address critiques of business schools. Boyer's definition of scholarship is presented as the foundation for a paradigmatic shift in higher education in business.
Design/methodology/approach
The authors developed this conceptual paper by considering information from three sources: 1) Ernest Boyer's Scholarship Reconsidered: Priorities of the Professoriate, 2) articles by four well-known pundits of business education as well as critiques appearing in the Academy of Management Learning and Education Journal and 3) articles in which Boyer's work was the focal point of the article found by searching Google Scholar, two well-known education journals, a prominent database of education articles and the International Handbook of Higher Education (Forest and Altbach, 2007).
Findings
A four-function framework based on Boyer's definition of scholarship is proposed to help improve the operations of business schools. The authors also forward ideological and practical implications related to each of Boyer's four functions.
Originality/value
For several decades now, a number of highly respected business scholars have criticized American business education in its current form. These criticisms, although plentiful, have not fueled the magnitude of change needed to have a significant, sustainable impact on business education. The authors suggest that this lack of change is due, in part, to institutional practices and to the absence of a unified framework for how higher education in business should be executed. The authors argue that Boyer's four-function definition of scholarship could provide such a framework.
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In the 1970s, the United States Congress enacted two statutes that have had dramatic and far‐reaching effects on the education of handicapped children by public schools. These two…
Abstract
In the 1970s, the United States Congress enacted two statutes that have had dramatic and far‐reaching effects on the education of handicapped children by public schools. These two laws, Section 504 of the Rehabilitation Act of 1973 and the Education For All Handicapped Children Act of 1975 (known as Public Law 94–142), have required local public school agencies to provide new eductional programs for thousands of handicapped children not previously served by the public schools. Counselors, principals, and teachers were quickly informed of the law's requirements and willingly began the task of main‐streaming and assimilating these children into various curricula. Their physical needs were attended to rapidly; their societal and emotional needs, unfortunately, lagged behind. Within the past seven years, there has been an increase in books, articles, and films specifically addressed to counseling the handicapped. Unlike past literature which focused only on the vocational aspect of rehabilitation counseling, current writing emphasizes personal counseling meant to assist a disabled child to participate fully in the problems and joys of daily living.