Sara Appleton‐Knapp and Don sciglimpaglia
In spring of 2005, Tim Scott, president of Pharmatek Laboratories, Inc., decided to focus more time and effort on a product that had previously received little marketing attention…
Abstract
In spring of 2005, Tim Scott, president of Pharmatek Laboratories, Inc., decided to focus more time and effort on a product that had previously received little marketing attention within the company. Although this product, the Hot Rod Chemistry® kit, accounted for only a tiny percentage of sales, it had the potential to introduce Pharmatek to clients who might later hire the firm for customized, and very profitable, drug development work. Moreover, the Hot Rod Chemistry® kit represented a spin‐off opportunity for Pharmatek Laboratories. Scott needed to decide the future of the kit. He was considering several options: (1) working to improve the sales of the kit as a stand‐alone product, (2) using the kit more strategically to generate downstream business, or (3) spinning the kit off as part of a new business venture.
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Kamal Haddad, Gangaram Singh, Don Sciglimpaglia and Hung Chan
– The purpose of this study is to examine the relevance and limitations of using a top journal approach as a proxy for an article's value or contribution.
Abstract
Purpose
The purpose of this study is to examine the relevance and limitations of using a top journal approach as a proxy for an article's value or contribution.
Design/methodology/approach
The authors determined the citations for all articles published in 2001 and 2003 in 26 key marketing journals included in the Social Science Citation Index and 50 journals included in Google Scholar to rate the impact of a specific article. They also assessed these articles to examine the source of citations, as a way of measuring impact.
Findings
This study indicates that articles published in the journals most often considered the top three or four in marketing are cited by others significantly more often than the ones published in the other journals. However, the authors found substantial misclassification errors from using publications in these “top” journals to infer a top article status across three different criteria for defining a top article.
Originality/value
These findings strongly support the need to evaluate each article on its own merits, rather than abdicating this responsibility by using journal ranking as a proxy for an article's value or contribution.
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Don Sciglimpaglia, Dianne H.B. Welsh and Michael L. Harris
The purpose of this paper is to investigate the types of business consulting services most needed by small business owners and entrepreneurs and to examine the role that gender…
Abstract
Purpose
The purpose of this paper is to investigate the types of business consulting services most needed by small business owners and entrepreneurs and to examine the role that gender and ethnicity plays in the demand for specialized assistance.
Design/methodology/approach
A survey was administered to small business owners and entrepreneurs to rate their interest in specialized consulting services. The consulting assistance was divided into strategic, operating and administrative categories based on the framework of Chrisman and Leslie.
Findings
Overall, the type of consulting with the highest interest was in the area of operations assistance, followed by strategic assistance and administrative assistance. Although few differences were found between male and female respondents, there were significant differences in the needs of minority women.
Research limitations/implications
This study demonstrates the need for further research on minority female small business owners and entrepreneurs. In particular, it suggests further investigation of services that could be made available to them.
Social implications
The results indicate that programs designed to assist minority women might have the greatest potential impact. Specialized attention may be necessary to assist this demographic segment, particularly since prior research indicates that minorities often start with greater resource limitations. Public policies should continue to encourage progress by helping establish a new generation of minority entrepreneurs.
Originality/value
The findings from this study provided current evidence of the specialized needs of minority entrepreneurs. It is important to distinguish the needs of entrepreneurs in today's marketplace, in order to develop the most effective and impactful small business assistance programs.
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John B. Ford, Michael S. LaTour and William J. Lundstrom
Uses an upscale female sample to extend previous research onwomen′s perceptions of their role portrayal in advertising media.Indicates that serious disenchantment with perceived…
Abstract
Uses an upscale female sample to extend previous research on women′s perceptions of their role portrayal in advertising media. Indicates that serious disenchantment with perceived portrayal of women still exists for this important group of consumers. Measures various attitudinal, company image, and purchase intention responses in addition to salient demographic and role orientation variables. Discusses the implications for advertisers using female models in their advertisements.
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Kristin Stewart, Glen Brodowsky and Donald Sciglimpaglia
Many believe that any social media harms kids because of frequent use. This study aims to examine these assumptions. It proposes and tests a model that considers two alternative…
Abstract
Purpose
Many believe that any social media harms kids because of frequent use. This study aims to examine these assumptions. It proposes and tests a model that considers two alternative pathways – one negative and one positive – through which social media affects teens’ self-reported subjective well-being.
Design/methodology/approach
This research used Preacher and Hayes process modeling to conduct path analysis on data collected on 585 teenagers from across the USA.
Findings
Results showed that along a negative pathway, frequent social media use leads to greater risky social media engagement that ultimately diminishes adolescent’s sense of well-being. Also, and perhaps simultaneously, frequent social media use leads to socially-connected social media use that enhances adolescent’s sense of well-being.
Practical implications
The research recommends ways parents, policymakers and platforms can encourage teens to use social media to connect with friends while guiding them away from pathways exposing them to risky behaviors.
Originality/value
Findings show more social media use is not necessarily harmful, but more of some types is bad, while more of others is good.
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Paul J. Hensel and Alan J. Dubinsky
Portraying sex in advertisements is a widely used technique by many marketers in their promotional programmes. Some previous research has explored the relationship between…
Abstract
Portraying sex in advertisements is a widely used technique by many marketers in their promotional programmes. Some previous research has explored the relationship between attitudes toward advertising and effectiveness of sexy advertisements. However, there are gaps in this research and the authors describe an investigation which attempts to fill these gaps.
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Donald L. Kanter and Lawrence H. Wortzel
In this article we will report the results of a study that measured the degree to which cynicism and alienation, together with some related dimensions, were found among American…
Abstract
In this article we will report the results of a study that measured the degree to which cynicism and alienation, together with some related dimensions, were found among American women. The results of this study strongly suggest that, if cynicism and alienation are taken into account, many marketers may be positioning their offerings to reach only a minority of American women, perhaps as few as one‐third. We will also, therefore, discuss the larger marketing ramifications of these findings.
B. Douglas Clinton and Pamela A. Smith
This chapter shares ideas about how to encourage students to take responsibility for their individual learning and their role as a team member through the use of team contracts…
Abstract
This chapter shares ideas about how to encourage students to take responsibility for their individual learning and their role as a team member through the use of team contracts and peer evaluations. We also share how instructors can more easily determine individual grades for team projects. Team contracts can help instill a sense of responsibility, encourage accountability, and add structure by promoting the clarification of task-specific roles. In conjunction with team contracts, peer evaluations can reinforce the responsibilities assigned through the contract. Peer evaluations provide an opportunity for students to objectively and thoughtfully evaluate team member contributions to the collective result and reward individual participants more equitably related to the outcome obtained.
The chapter provides discussion and examples of student-developed team contracts and a sample peer evaluation form along with a discussion of how these documents have been used in the classroom. Using responses from a convenience survey of undergraduate and graduate students, we conclude by examining student feedback to suggest patterns of the perceptions of students toward the use of these tools.