Pharmatek’s Hot Rod Chemistry® Kit

Abstract

In spring of 2005, Tim Scott, president of Pharmatek Laboratories, Inc., decided to focus more time and effort on a product that had previously received little marketing attention within the company. Although this product, the Hot Rod Chemistry® kit, accounted for only a tiny percentage of sales, it had the potential to introduce Pharmatek to clients who might later hire the firm for customized, and very profitable, drug development work. Moreover, the Hot Rod Chemistry® kit represented a spin‐off opportunity for Pharmatek Laboratories. Scott needed to decide the future of the kit. He was considering several options: (1) working to improve the sales of the kit as a stand‐alone product, (2) using the kit more strategically to generate downstream business, or (3) spinning the kit off as part of a new business venture.

Citation

Appleton‐Knapp, S. and sciglimpaglia, D. (2006), "Pharmatek’s Hot Rod Chemistry® Kit", Journal of Research in Marketing and Entrepreneurship, Vol. 8 No. 1, pp. 107-128. https://doi.org/10.1108/14715200680001346