Morris Kalliny, Angela Hausman, Anshu Saran and Dina Ismaeil
The purpose of this paper is threefold: to extend the animosity model developed by Klein et al. (1998) by adding cultural and religious animosity constructs, to provide a tool…
Abstract
Purpose
The purpose of this paper is threefold: to extend the animosity model developed by Klein et al. (1998) by adding cultural and religious animosity constructs, to provide a tool with which to measure the cultural and religious constructs and to provide explanations, and thus an understanding, of how cultural and religious differences impact consumer intention to purchase.
Design/methodology/approach
Both qualitative and quantitative methods were used to test the model.
Findings
The cultural and religion animosity scale is created.
Originality/value
This fills a gap in the literature where there is not currently a scale to measure cultural or religious animosity.