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Article
Publication date: 20 March 2017

Morris Kalliny, Angela Hausman, Anshu Saran and Dina Ismaeil

The purpose of this paper is threefold: to extend the animosity model developed by Klein et al. (1998) by adding cultural and religious animosity constructs, to provide a tool…

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Abstract

Purpose

The purpose of this paper is threefold: to extend the animosity model developed by Klein et al. (1998) by adding cultural and religious animosity constructs, to provide a tool with which to measure the cultural and religious constructs and to provide explanations, and thus an understanding, of how cultural and religious differences impact consumer intention to purchase.

Design/methodology/approach

Both qualitative and quantitative methods were used to test the model.

Findings

The cultural and religion animosity scale is created.

Originality/value

This fills a gap in the literature where there is not currently a scale to measure cultural or religious animosity.

Details

Journal of Consumer Marketing, vol. 34 no. 2
Type: Research Article
ISSN: 0736-3761

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