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Article
Publication date: 1 March 1994

Min Hua Lu, Christian N. Madu, Chu‐hua Kuei and Dena Winokur

Develops a strategic planning framework for long‐range marketingpolicy making. Uses this framework to explore the relationship betweenmarketing orientation and total quality…

4812

Abstract

Develops a strategic planning framework for long‐range marketing policy making. Uses this framework to explore the relationship between marketing orientation and total quality management and extends Kotler′s model of three types of marketing strategic orientation on the perspective of total quality management. Uses two group consensus management techniques (quality function deployment and analytic hierarchy process) and competitive benchmarking to demonstrate how a particular company can make a decision on which strategic marketing orientation to adopt. Furthermore, shows how a company can evaluate itself relative to its competitors on the basis of strategic marketing orientation.

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Publication date: 1 December 1994

Christian N. Madu, Chu‐Hua Kuei, John Aheto and Dena Winokur

Discusses how appropriate technologies can be selected in order to facethe quality challenge. Identifies the multitude of factors thatinfluence such selection and uses the…

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Abstract

Discusses how appropriate technologies can be selected in order to face the quality challenge. Identifies the multitude of factors that influence such selection and uses the analytic hierarchy process (AHP) and quality function deployment (QFD) to analyse the technology‐selection problem. Presents and considers a new philosophy of quality – strategic total quality management – in this selection process.

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Benchmarking for Quality Management & Technology, vol. 1 no. 3
Type: Research Article
ISSN: 1351-3036

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Article
Publication date: 1 April 1996

Christian N. Madu, John Aheto, Chu‐Hua Kuei and Dena Winokur

Discusses traditional accounting principles and how their limitations can affect an organization’s ability to achieve total quality management. Problems with these accounting…

1759

Abstract

Discusses traditional accounting principles and how their limitations can affect an organization’s ability to achieve total quality management. Problems with these accounting principles become even more apparent when they are used to justify the investment in new technologies which may be needed to improve an organization’s TQM programme, including its productivity. When an organization focuses on short‐term profits, such accounting principles are often biased towards the selection of new technologies. Develops strategic frameworks that go beyond the limitations of these traditional accounting models. Applies these theories to evaluate the strategic variables that influence a company’s ability to compete in the marketplace. These frameworks focus primarily on an organization’s goals and the effective use of technology is identified as the means of achieving these goals.

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International Journal of Quality & Reliability Management, vol. 13 no. 3
Type: Research Article
ISSN: 0265-671X

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Article
Publication date: 1 March 2002

Craig Julian and Aron O’Cass

Examines the determinants of International Joint Venture marketing performance in Thailand. Uses the results from a survey of 1047 Thai‐foreign IJVs in Thailand from firms that…

2458

Abstract

Examines the determinants of International Joint Venture marketing performance in Thailand. Uses the results from a survey of 1047 Thai‐foreign IJVs in Thailand from firms that were mainly engaged in agriculture, metal working, electrical and chemical industries. Applies exploratory factor analysis and discriminant analysis to identify these critical determinants as market characteristics, conflict, commitment, marketing orientation and organisational control.

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Asia Pacific Journal of Marketing and Logistics, vol. 14 no. 1
Type: Research Article
ISSN: 1355-5855

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