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Argues that “Green Marketing” is taking shape as one of the key business strategies of the future, and that the increasing environmental consciousness makes it incumbent on consumer marketers not just to respond to it, but to lead the way in environmental programs. Sets forth the need and recommendations for incorporating environmental concerns into strategic marketing planning of the organisation.

This paper aims to re‐examine the commitment‐trust model in the context of premium banking services. In line with Toncar and Munch, the authors seek to develop an extension to the model because of the need to encapsulate contextual variables that constrain the link between the core relationship marketing constructs of trust and commitment.

A series of qualitative interviews were administered with bank relationship managers and premium banking customers. This enabled the concurrent consideration of both bank and customer views that helped to establish converging lines of thought within the bank‐customer relationship.

The authors’ findings provided evidence of the commitment‐trust link, and in particular continuance‐based commitment, within the context of premium banking relationships. By triangulating their findings with current thinking in relationship marketing literature, the authors present propositions for interaction quality and switching costs to be salient moderators between trust and commitment in this premium segment. A conceptual model that outlines the interplay between these four constructs is offered.

Few have examined the commitment‐trust link in light of moderator variables within retail banking services, and this research is the first to examine this specifically in the premium banking segment where customers are likely to be financially savvier and less knowledge dependent. This research therefore takes the first step in developing an extension to the commitment‐trust model for this segment, and forms the basis for further empirical research to examine the specific impact of interaction quality and switching costs, particularly in relation to continuance‐based commitment.

The balanced scorecard (BSC) and intellectual capital (IC) concepts are two strategic management methods that help to identify and elevate organizations' intellectual resources in the knowledge economy. However, very little research has examined the usefulness of the BSC and IC concept in nonprofit organizations. This paper aims to discuss these issues.

This paper uses a critical analysis of current literature in relation to BSC and IC concepts within the social service nonprofit context.

The findings suggest that BSC is less effective in social service nonprofit organizations (SSNPOs) because the model's strategy, cause‐and‐effect relationships and its four linked perspectives are incompatible to the unique social service nonprofit environment. IC, however, can be harnessed to co‐ordinate with the values and core character of SSNPOs.

The paper contributes a new dimension to the body of literature; raising critical questions as to the usefulness of the BSC in SSNPOs and theoretically arguing that IC is an alternative strategic management framework in the social service nonprofit sub‐sector. The increased awareness of the IC concept in SSNPOs, as a result of this paper, likely generates further research from both nonprofit practitioners and scholars.

The paper is considered as a starting point and serves as a milestone in applying IC as a strategic management conceptual framework in the nonprofit sector. Also, the paper informs nonprofit leaders that IC is a more appropriate strategic management concept in the nonprofit sector.

Shape and material parameters have major influence on the performance of electromagnetic components. Optimization of these parameters is therefore vital in electromagnetic design. Reduction of the radar cross section (RCS) for aircraft and frequency selective surfaces are two well known examples. Shape and materials optimization is performed for different scatterers in 2D.

Continuum design sensitivities for microwave problems are applied for the gradient‐based optimization of scatterers' shape and material parameters. The goal function is chosen to be an average of the monostatic RCS for a sector of incident angles over a frequency band. Numerical tests are presented for 2D scatterers and, specifically, a perfectly electrically conducting scatterer and an absorber on the front edge of an airplane wing are considered. The results are compared with theoretical findings and results in the open literature.

It is demonstrated that a dense frequency sampling of the goal function over a wide frequency band relaxes the requirements on the angular resolution. The broad band requirements on the RCS also avoids corrugations without the resorting to regularization methods and penalty terms added to the goal function. The optimization algorithm refines, in a small number of iterations, the initial geometry of the scatterer to an optimized design with strongly reduced RCS.

Shape and material parameters have major influence on the performance of electromagnetic components. Optimization of these parameters for scatterers demonstrates that a densely evaluated goal function over a broad frequency band has the advantages of: lowering the requirements on angular resolution; avoiding corrugations; and regularizing the problem by the broad frequency band requirements which often are naturally included in the performance specification of electromagnetic devices.

This special “Anbar Abstracts” issue of the European Journal of Marketing is split into seven sections covering abstracts under the following headings: Marketing, Europe and international business; Marketing strategy; Supply‐chain management; Product management; Services marketing; Marketing in the public sector; and Marketing and information technology.

Design thinking has become something of a buzz word in innovation discussions and has recently also invested occupied education spaces. In this chapter we briefly compare design thinking to problem-based learning (PBL) and enquiry-based learning (EBL) approaches to problem solving in education before focusing on the approach itself and current debates about its meaning and significance. This chapter focuses particular attention on the problem finding aspect of design thinking and its integration of creative methods for solving a range of tame to wicked problems in a variety of spaces. We ground our analysis in three environments of design thinking and five specific cases of application across education sectors from primary through to university. The examples focus on the generative potential of design thinking for all students and especially those from non-design disciplines. It is this capacity of design thinking to complement existing pedagogies and provide inspiration for change and innovation that is the strength of the model.

This study aims to introduce the special issue on digital marketing and business-to-business (B2B) relationships. In general, only modest attention has been devoted to the study of digitalization in the B2B sector and even less on the importance of the perils and promises of digitalization for B2B relationships. This study’s goal is to help focus scholarly attention on the implications of digitalization on B2B relationships.

In this conceptual paper, the authors’ approach is to carefully review relevant literature, and to lay out the field of digital marketing and B2B relationships, conceptualizing it for future research.

The authors find that the following areas are critically important to understanding future trends in digital marketing and B2B relationships: coopetition, value co-creation, B2B branding, servitization, innovation networks, relationship dynamics and power and trust.

The intersection of digitalization and B2B relationships is an under-researched topic. With this paper and the accompanying special issues papers, the authors hope to begin to fill this critical gap.

The purpose of the paper is to serve as a useful reference for anyone embarking on research into intellectual capital (IC). It provides a succinct summary of the seminal works on this research area.

The paper reviews the seminal literature arranges it into a chronology of the evolving research into IC.

The findings show that IC has undergone a number of development stages from definitions, models through to measures and applications of IC to business and management issues.

The review is limited to refereed journals and books published before March 2007.

IC is an area of interest to numerous parties, including shareholders, institutional investors, scholars, policymakers and managers. This paper serves as a useful reference on the stages of development of IC and the applications to business and management issues.

The study of IC has undergone a number of stages, from early conscious awareness efforts, to classification of IC and to the search for appropriate measures of IC. This paper provides a taxonomy on IC research as suggestions about future research directions.