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Article
Publication date: 1 June 1994

Lucia Luce Quinn and David H. Mason

This case study of scenario planning at Digital shows how top management uses the process for testing, probing, pushing, and provoking strategic thinking about the future. Middle…

84

Abstract

This case study of scenario planning at Digital shows how top management uses the process for testing, probing, pushing, and provoking strategic thinking about the future. Middle managers find the scenarios helpful for modeling their current businesses.

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Planning Review, vol. 22 no. 6
Type: Research Article
ISSN: 0094-064X

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Article
Publication date: 1 February 1994

David H. Mason

Scenarios are being used by corporate strategists as tools that adjust managers' mental models to reflect looming changes in their competitive environment. The rules for competing…

749

Abstract

Scenarios are being used by corporate strategists as tools that adjust managers' mental models to reflect looming changes in their competitive environment. The rules for competing in the market are changing so rapidly that a past‐oriented mental model will lead to wrong decisions. A critical success factor is how fast the whole company—not simply individuals—can learn.

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Planning Review, vol. 22 no. 2
Type: Research Article
ISSN: 0094-064X

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Article
Publication date: 1 March 1987

David H. Mason and Robert G. Wilson

We must expect the future to surprise us. Our worst pratfalls occur when we become overly proud of our ability to manage the future. Just when we finally learn to live with…

153

Abstract

We must expect the future to surprise us. Our worst pratfalls occur when we become overly proud of our ability to manage the future. Just when we finally learn to live with inflation, we're plagued by deflation. The oil price trends of the 1970s caught everyone by surprise, but no sooner did industry invest to conserve, than the glut struck. Government budget deficits have reached staggering proportions, but even the most wide‐eyed optimists didn't forecast inflation rates of just 3–4 percent, and interest rates gradually floating downward.

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Planning Review, vol. 15 no. 3
Type: Research Article
ISSN: 0094-064X

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Article
Publication date: 1 February 2003

David H. Mason and James Herman

Scenario development has traditionally been an outward looking process designed to enhance awareness of potential change in the external business environment. A set of techniques…

3691

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Scenario development has traditionally been an outward looking process designed to enhance awareness of potential change in the external business environment. A set of techniques is presented here for bringing the business and its internal issues directly into the scenario development effort from the beginning. By casting strategies as scenarios, companies can gain many of the benefits of traditional scenario planning while accelerating the strategic decision making for organizations in high change environments.

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Strategy & Leadership, vol. 31 no. 1
Type: Research Article
ISSN: 1087-8572

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Article
Publication date: 1 February 2003

Robert M. Randall

208

Abstract

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Strategy & Leadership, vol. 31 no. 1
Type: Research Article
ISSN: 1087-8572

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Article
Publication date: 1 December 2002

195

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Strategy & Leadership, vol. 30 no. 6
Type: Research Article
ISSN: 1087-8572

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Article
Publication date: 1 February 2003

109

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Strategy & Leadership, vol. 31 no. 1
Type: Research Article
ISSN: 1087-8572

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Book part
Publication date: 15 January 2021

Ana Cecilia Dinerstein and Frederick Harry Pitts

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A World Beyond Work?
Type: Book
ISBN: 978-1-78769-143-8

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Book part
Publication date: 28 February 2007

Andrew Mason

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Population Change, Labor Markets and Sustainable Growth: Towards a New Economic Paradigm
Type: Book
ISBN: 978-0-44453-051-6

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Book part
Publication date: 29 August 2018

Matt Bolton and Frederick Harry Pitts

Abstract

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Corbynism: A Critical Approach
Type: Book
ISBN: 978-1-78754-372-0

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