How digital uses scenarios to rethink the present

Abstract

This case study of scenario planning at Digital shows how top management uses the process for testing, probing, pushing, and provoking strategic thinking about the future. Middle managers find the scenarios helpful for modeling their current businesses.

Citation

Luce Quinn, L. and Mason, D.H. (1994), "How digital uses scenarios to rethink the present", Planning Review, Vol. 22 No. 6, pp. 14-17. https://doi.org/10.1108/eb054487