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Assesses the quality management systems of the maquiladoras in the Tijuana region of Mexico. Maquiladoras are manufacturing plants set up by foreign companies in the border zone of North Mexico to produce finished goods for export. Information was gathered by survey from companies representing the Pacific Rim, Europe, the USA and Mexico, and from different manufacturing sectors. The survey addressed quality management system certification, quality data collection and analysis, total quality management (TQM) and statistical process control (SPC) implementation, teamwork, communication and training practices, as well as suppliers certification requirements. The results showed that the majority of the responding maquiladoras generally have a decent quality management system, over half indicated that they have a certified quality system, and a large percentage reported utilizing teamwork for problem solving and many SPC charts such as Pareto and control charts. The maquiladoras are creating “quality culture” in Mexico’s manufacturing systems based on the principles TQM. This could be instrumental in transforming Mexico’s manufacturing from being known as a “cheap labor” provider into becoming a global manufacturing power.

Heritability studies attempt to estimate the contribution of genes (vs. environments) to variation in phenotypes (or outcomes of interest) in a given population at a given time. This chapter scrutinizes heritability studies of adverse health phenotypes, emphasizing flaws that have become more glaring in light of recent advances in the life sciences and manifest most visibly in epigenetics.

Drawing on a diverse body of research and critical scholarship, this chapter examines the veracity of methodological and conceptual assumptions of heritability studies.

The chapter argues that heritability studies are futile for two reasons: (1) heritability studies suffer from serious methodological flaws with the overall effect of making estimates inaccurate and likely biased toward inflated heritability, and, more importantly (2) the conceptual (biological) model on which heritability studies depend – that of identifiably separate effects of genes versus the environment on phenotype variance – is unsound. As discussed, contemporary bioscientific work indicates that genes and environments are enmeshed in a complex (bidirectional, interactional), dynamic relationship that defies any attempt to demarcate separate contributions to phenotype variance. Thus, heritability studies attempt the biologically impossible. The emerging research on the importance of microbiota is also discussed, including how the commensal relationship between microbial and human cells further stymies heritability studies.

Understandably, few sociologists have the time or interest to be informed about the methodological and theoretical underpinnings of heritability studies or to keep pace with the incredible advances in genetics and epigenetics over the last several years. The present chapter aims to provide interested scholars with information about heritability and heritability estimates of adverse health outcomes in light of recent advances in the biosciences.

Uncertainty about Intellectual Property Regulations (IPR) is prevalent in today’s knowledge-based and creative industries. While prior literature indicates that regulatory uncertainty affects creative processes, studies that systematically analyze the effects of IPR on the experiencing of involved actors in creative processes across fields are rare. We ask how core professional actor groups including creators, legal professionals and managers involved in creative processes experience regulatory uncertainty in the fields of music and pharma. By studying practices of engaging with, circumventing and avoiding regulatory uncertainty about IPR, we show how creative processes in both the music and pharma fields are entrenched with emotional-cognitive experiences such as anxiety, indifference and hope that vary by professional group. Our findings point toward managers and legal professionals observing, exposing and cultivating emotions by ascribing experiences to other actor groups. We conclude that comparing regulation-related emotions of involved actors across fields helps to develop a deeper understanding of the dynamics of creative processes.

In view of a lack of understanding of the consequences of performance‐based contracting (PBC), this paper aims to reveal deeper insights into the mechanisms inherent to PBC and explore which benefits and uncertainties may result for providers and customers.

Conducting a comprehensive literature review and drawing on insights from agency theory as a framework, the auhtors analyzed a broad range of academic publications on the benefits and uncertainties of PBC and developed testable propositions from the provider's and the customer's perspective.

With PBC, in comparison to the conventional selling and supporting of machinery or equipment, the manufacturers are more likely to acquire customers for highly innovative technologies, to increase their profit, and to improve customer loyalty. Manufacturers, however, have to deal with uncertain revenues and costs which affect their profit. The customers are more likely to receive increased performance at decreased costs. Concerning the performance, however, the customers enter into an uncertain relationship of dependence.

This is the first paper to analyze the benefits and uncertainties of PBC in manufacturing industries systematically from an agency theory perspective. The paper further develops extant research by outlining the mechanisms of PBC and relating the benefits and uncertainties that are scattered over a broad body of literature. The paper proposes several promising avenues for further research.

Considers psychological, linguistic and marketing aspects of brand name characteristics. Presents the inherent brand name characteristics which lead to memorable names that support the desired product image. Concludes that brand names should be simple, distinctive, meaningful, emotional, make use of morphemes, phonemes, alliteration, consonance, and should make a sound associate of product class, as well as being legally protectable; a well‐planned brand name will require less marketing money to achieve recall and image targets.

The Greater London Council maintains an interest in paint and paint testing from its standpoint as a consumer body; a small section within the Council's Scientific Branch is employed in upholding this interest. The methods of test utilised by the section are subjected to regular review, and recently some attention has been focused upon corrosion tests.

Health short videos are serving as a powerful tool for encouraging individuals to actively adopt healthier behaviors. The sensory cues applied in these videos can be useful for engaging peripheral processing and enhancing attitudes. While previous research has examined the effects of various single cues, this study features a pioneering attempt to explore the roles of audiovisual cross-modal correspondence, encompassing multisensory cues perceived through different modalities, in health communication.

A 2 (color: warm/cool) × 2 (music tempo: fast/slow) between-subjects experiment was conducted to observe 120 participants’ responses to a health short video promoting eye health that was created using four different combinations of background color and background music tempo.

It was found that the congruent color–tempo pairings, that is blue & slow and orange & fast, led to more positive attitudes toward the videos than the incongruent pairings, that is blue & fast and orange & slow. The effect of cross-modal correspondence on attitude was fully mediated by processing fluency, with gender acting as a moderator between the two variables. Furthermore, individuals’ attitudes toward a short video positively influenced their health behavioral intentions.

These findings not only lend support to the theoretical framework of “multisensory cues-fluency-attitude-intention” chain for persuasion purposes but also have practical implications for creating effective health short videos.