Sridhar N. Ramaswami, Sekar Raju and Dana C. Page
This research aims to examine two constructs that define loyal brand relationships – greater resistance to changing their brand beliefs and attitudes (resistance to change) and…
Abstract
Purpose
This research aims to examine two constructs that define loyal brand relationships – greater resistance to changing their brand beliefs and attitudes (resistance to change) and greater willingness to shun competitor brands (determinism). The paper develops and tests psychometrically sound scales to measure these two constructs and proposes and tests a model that identifies antecedent and outcome linkages between resistance and determinism and other brand relationship measures across two studies.
Design/methodology/approach
Scale development was done following the guidelines recommended by Nunnally and Bernstein (1994) and Churchill (1979). Factor analysis was used to test scale item fit. Discriminant validity, scale reliability tests, nomological and predictive validity tests were conducted.
Findings
This study adds to the literature by identifying the specific dimensions that compose the resistance concept. It finds that strong resistance leads to determinism at the high end. It also finds that brand engagement is an outcome of resistance. In addition, three sub-components of the resistance dimension – resistance to new products that offer higher value, resistance to value improvements of competing offerings and resistance to quality deterioration for the focal or object brand – are also identified and scale items developed to measure them.
Research limitations/implications
Resistance to change and determinism are less understood and researched concepts in the context of brand relationships. Further, these two dimensions are of particular importance in emerging markets such as India because of the changes taking place in these markets with the introduction of many global brands competing with traditional strong brands. For new brands, a key question is how to reduce the resistance that consumers exhibit toward trying out new brands. For existing brands, the key question is how to leverage the resistance that consumers have in trying out a new brand so that greater determinism is built and defections are minimized. This research helps answer some of these questions.
Originality/value
The primary purpose of the study was to identify the specific dimensions that compose the resistance concept. An important aspect of brand relationships is the ability to foster greater strength in the relationship. While the important of resistance has been known, a good scale to measure it has been lacking.
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IT is a very encouraging sign to those interested in the welfare of children that so much attention is being bestowed upon them by library authorities. On every side activity is…
Abstract
IT is a very encouraging sign to those interested in the welfare of children that so much attention is being bestowed upon them by library authorities. On every side activity is apparent: most new buildings have a room set aside for the exclusive use of juveniles, and many old buildings are being adapted and special provision made for the young. In these circumstances a brief summary of practical requirements may not come amiss.
Tessa Withorn, Joanna Messer Kimmitt, Carolyn Caffrey, Anthony Andora, Cristina Springfield, Dana Ospina, Maggie Clarke, George Martinez, Amalia Castañeda, Aric Haas and Wendolyn Vermeer
This paper aims to present recently published resources on library instruction and information literacy, providing an introductory overview and a selected annotated bibliography…
Abstract
Purpose
This paper aims to present recently published resources on library instruction and information literacy, providing an introductory overview and a selected annotated bibliography of publications covering various library types, study populations and research contexts.
Design/methodology/approach
This paper introduces and annotates English-language periodical articles, monographs, dissertations, reports and other materials on library instruction and information literacy published in 2019.
Findings
The paper provides a brief description of all 370 sources and highlights sources that contain unique or significant scholarly contributions.
Originality/value
The information may be used by librarians, researchers and anyone interested as a quick and comprehensive reference to literature on library instruction and information literacy.
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The diversity of countries and cultures in Europe necessitates an international outlook for most businesses. This paper examines the internationalisation of business in Europe…
Abstract
The diversity of countries and cultures in Europe necessitates an international outlook for most businesses. This paper examines the internationalisation of business in Europe through a literature review on international entrepreneurship theory. The role of the individual business owner and of business and interorganisational activity in facilitating the internationalisation of businesses in Europe is discussed by utilising the theoretical framework of international entrepreneurship and by putting forward three main propositions. The main aim and intent of this paper is to understand how the policies of individual governments and institutions such as the European Union help businesses in Europe to internationalise, with particular emphasis on businesses in the Baltic region. The paper discusses policy implications and suggestions for future research, which highlight the importance for firms in Europe of focussing on international markets.
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Tessa Withorn, Jillian Eslami, Hannah Lee, Maggie Clarke, Carolyn Caffrey, Cristina Springfield, Dana Ospina, Anthony Andora, Amalia Castañeda, Alexandra Mitchell, Joanna Messer Kimmitt, Wendolyn Vermeer and Aric Haas
This paper presents recently published resources on library instruction and information literacy, providing an introductory overview and a selected annotated bibliography of…
Abstract
Purpose
This paper presents recently published resources on library instruction and information literacy, providing an introductory overview and a selected annotated bibliography of publications covering various library types, study populations and research contexts.
Design/methodology/approach
This paper introduces and annotates English-language periodical articles, monographs, dissertations, reports and other materials on library instruction and information literacy published in 2020.
Findings
The paper provides a brief description of all 440 sources and highlights sources that contain unique or significant scholarly contributions.
Originality/value
The information may be used by librarians, researchers and anyone interested in a quick and comprehensive reference to literature on library instruction and information literacy.
Details
Keywords
Signs are not wanting that the policy we have so often urged in these pages, that the present is the appropriate time for all public libraries to pay strict and systematic…
Abstract
Signs are not wanting that the policy we have so often urged in these pages, that the present is the appropriate time for all public libraries to pay strict and systematic attention to their collections upon science and its technological and industrial applications, is being adopted by several libraries. An interesting example is that of Richmond, where a special “trades” section is to be formed having as its purpose the collecting and segregating of industrial literature, and Aberdeen has formed a sub‐committee to revise its collections similarly. No librarian believes there is anything novel in either case, since the competent librarian is continually reviewing his collections with the object of replacing obsolete works; but the public particularising of the technology sections is at the moment a policy the wisdom of which cannot be gainsaid. Moreover, numbers of books on important, but little understood, industries are coming from the press at present, and an unusual alertness is necessary to prevent them passing out of notice. Further, definite advertising of the books was never more desirable. In this connexion we have not seen any recent lists more calculated to serve the purpose than those issued by the Coventry Public Libraries, and not their least virtue is their unpretentious character— they are single leaflets with brief library information, a carefully selected set of titles, and an invitation to manufacturers, artisans and other readers to use the telephone in their search for information. We do not suppose that a very great number will avail themselves of the privileges these collections and bulletins offer; but it is all‐important that they should exist. A keen publicity spirit, which is not ashamed of or deterred by lack of visible results, is required now in order to reach the employer and the young worker in particular. Many methods suggest themselves: Lists posted at workshops, special catalogues such as that issued by Gateshead, bulletins such as those at Coventry, even visits from the librarian to the various factories, workshops, business houses and schools. Some of these have been tried, we know, but the circumstances of two years ago are not those of to‐day; and, if results were discouraging in the past, they need not be so now; and, in any case, new efforts should be made.
In recent years, we have witnessed a surge in academic interest towards migrants and their entrepreneurial endeavours. This has resulted in valuable insights about immigrant…
Abstract
In recent years, we have witnessed a surge in academic interest towards migrants and their entrepreneurial endeavours. This has resulted in valuable insights about immigrant, transnational, ethnic and diaspora entrepreneurship. By reviewing 158 articles published in the fields of migrant entrepreneurship, transnational entrepreneurship, ethnic and diaspora entrepreneurship over the last decade, the author maps the migrant entrepreneurship field according to the level of analysis and suggests potential avenues for the development of the field. Blurred boundaries between different streams of literature can potentially lead to duplication of efforts and harm cumulativity of knowledge. Therefore, the author summarises the key findings at each level of analysis, identifies the gaps and most pressing research questions. The author concluded that the field would benefit from (1) more specific definitions and assessment of whether observed findings stem from immigrant-, transnational-, ethnic- or diaspora-related factors; (2) appreciating the multilevel nature of the phenomenon; and (3) clarifying the boundary conditions. This review contributes to the accumulation of knowledge in two ways. First, it synthesises the findings in the fields of transnational, immigrant, ethnic and diaspora entrepreneurship under the framework of migrant entrepreneurship. Second, it suggests potential research directions across three levels of analysis and in-between those levels.
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Erin C. Conrad and Raymond De Vries
Neuroscience, with its promise to peer into the brain and explain the sources of human behavior and human consciousness, has captured the scientific, clinical, and public…
Abstract
Neuroscience, with its promise to peer into the brain and explain the sources of human behavior and human consciousness, has captured the scientific, clinical, and public imaginations. Among those in the thrall of neuroscience are a group of ethicists who are carving out a new subspecialty within the field of bioethics: neuroethics. Neuroethics has taken as its task the policing of neuroscience. By virtue of its very existence, neuroethics presents a threat to its parent field bioethics. In its struggle to maintain authority as the guardian of neuroscience, neuroethics must respond to criticisms from bioethicists who see no need for the subspecialty. We describe the social history of neuroethics and use that history to consider several issues of concern to social scientists, including the social contexts that generate ethical questions and shape the way those questions are framed and answered; strategies used by neuroethicists to secure a place in an occupational structure that includes life scientists and other ethics experts; and the impact of the field of neuroethics on both the work of neuroscience and public perceptions of the value and danger of the science of the brain.
WE have now to regard Indexing from quite another standpoint. Hitherto we have been assuming it to be undertaken from a co‐operative point of view, as in the case of Poole's Index…
Abstract
WE have now to regard Indexing from quite another standpoint. Hitherto we have been assuming it to be undertaken from a co‐operative point of view, as in the case of Poole's Index and also in that of the Review of Reviews. In special work, the greater the magnitude of the task, as in the instance of Science as a whole, and any large divisions of Science, the more likely is co‐operative effort to be required, but speaking generally special indexes are largely the result of individual effort. It is here that that discrepancy in execution, allusion to which has been made earlier, becomes so manifest. It is my principal object to show how these contradictory methods, the natural result of several minds working on no fixed or settled plan, may be avoided. No space, therefore, will be wasted on detailing these inconsistencies, for the reader's and student's interests will be better served by the more positive method of pointing out how to index on a fixed and settled system. As in the previous section practical illustrations will appear later on to demonstrate this.
Deden Sumirat Hidayat, Winaring Suryo Satuti, Dana Indra Sensuse, Damayanti Elisabeth and Lintang Matahari Hasani
Fish quarantine is a measure to prevent the entry and spread of quarantine fish pests and diseases abroad and from one area to another within Indonesia's territory. Based on these…
Abstract
Purpose
Fish quarantine is a measure to prevent the entry and spread of quarantine fish pests and diseases abroad and from one area to another within Indonesia's territory. Based on these backgrounds, this study aims to identify the knowledge, knowledge management (KM) processes and knowledge management system (KMS) priority needs for quarantine fish and other fishery products measures (QMFFP) and then develop a classification model and web-based decision support system (DSS) for QMFFP decisions.
Design/methodology/approach
This research methodology uses combination approaches, namely, contingency factor analysis (CFA), the cross-industry standard process for data mining (CRISP-DM) and knowledge management system development life cycle (KMSDLC). The CFA for KM solution design is performed by identifying KM processes and KMS priorities. The CRISP-DM for decision classification model is done by using a decision tree algorithm. The KMSDLC is used to develop a web-based DSS.
Findings
The highest priority requirements of KM technology for QMFFP are data mining and DSS with predictive features. The main finding of this study is to show that web-based DSS (functions and outputs) can support and accelerate QMFFP decisions by regulations and field practice needs. The DSS was developed using the CTree algorithm model, which has six main attributes and eight rules.
Originality/value
This study proposes a novel comprehensive framework for developing DSS (combination of CFA, CRISP-DM and KMSDLC), a novel classification model resulting from comparing two decision tree algorithms and a novel web-based DSS for QMFFP.