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This special “Anbar Abstracts” issue of the Journal of Product & Brand Management is split into ten sections covering abstracts under the following headings: Marketing strategy; Customer service; Pricing; Promotion; Marketing research; Product management; Channel management; Logistics and distribution; New product development; Purchasing.

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

An old saying warns us not to judge a book by its cover. When it comes to business organizations, however, that's precisely what many of us do. Consequently, brand image means almost everything and to a considerable extent influences what choices we make as consumers. It's hardly surprising, therefore, that companies routinely spend small fortunes on their marketing strategies. Cultivate an attractive brand image, target the right consumer groups and it's happy ever afters all round.

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

This special “Anbar Abstracts” issue of the Journal of Business & Industrial Marketing is split into seven sections covering abstracts under the following headings: Marketing strategy; Customer service; Promotion; Product management; Marketing research.

Explores the concept of consumer confusion; what causes it, how consumers react to it and how marketers can influence it. The focus proposed differs from previous work by integrating the notions of stimulus overload and stimulus similarity as well as acknowledging conscious and unconscious confusion. The marketing determinants of confusion are classified and an inventory of confusion reduction strategies is discussed. Examines the marketing and policy implications of confusion, presents a checklist for brand managers to use when conducting a confusion audit and highlights areas for future research, especially into measurement of the concept.

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

To paraphrase Monty Python's Flying Circus, no one expected the social marketing revolution. Surprise and... are our secret weapon... etc.... Like the British satirical comedians in their famous Spanish Inquisition sketch, there seems to be some debate about how many levels there are to the social marketing phenomenon that businesses need understand, and furthermore perhaps about its effectiveness as well.

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

The purpose of this paper is to introduce a research exploring the important strategic elements and their prioritisation for e-retailers’ home delivery logistics process efficacy improvement.

The research was completed through focus group, survey and importance-performance analysis.

The research identified, confirmed and prioritised a set of explicitly important strategic elements currently deemed important by e-retailers for ensuring the efficacy of their home delivery logistics process in Chinese marketplace, and also referential to the other similar emerging marketplaces.

The research contributes positively to the enrichment of the theoretical knowledge pool of e-retailers’ logistics performance improvement.

The research findings guide/inform the strategy development and implementation for e-retailers entering and/or operating in Chinese marketplace. And the findings can also be referential to the e-retail strategy development for entering and operating in other emerging markets similar to China’s. This point is particularly meaningful for those e-retailers that want to expand the outreaching and increase the popularity of their businesses in the global marketplace.

Corresponding to the much needed further research on e-retailing home delivery performance improvement, the research provides findings that add substantial new insights into the field, with a particular focus on China, as one of the emerging developing marketplaces.