Anbar Abstracts Issue

Abstract

This special “Anbar Abstracts” issue of the Journal of Product & Brand Management is split into ten sections covering abstracts under the following headings: Marketing strategy; Customer service; Pricing; Promotion; Marketing research; Product management; Channel management; Logistics and distribution; New product development; Purchasing.

Citation

Pollitt, D. (1996), "Anbar Abstracts Issue", Journal of Product & Brand Management, Vol. 5 No. 4, pp. 1-80. https://doi.org/10.1108/10610421199600001