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Article
Publication date: 1 August 1996

Laura B. Forker, Shawnee K. Vickery and Cornelia L.M. Droge

Quality is consistently listed as one of manufacturing’s top competitive priorities and has become a prerequisite for success in the global marketplace. Quality helps a firm gain…

6654

Abstract

Quality is consistently listed as one of manufacturing’s top competitive priorities and has become a prerequisite for success in the global marketplace. Quality helps a firm gain a competitive advantage by delivering goods to the marketplace that meet customer needs, operate in their intended manner, and continuously improve quality dimensions in order to “surprise and delight” the customer. While quality’s significance has been emphasized for years, the contribution of quality to business performance has been largely unexplored. Results of a survey sent to the furniture industry show that quality dimensions ‐ especially design quality and product improvement ‐ are highly correlated with business performance. Quality remains the foundation of competitive advantage, even if a firm’s short‐term attention has drifted to speed‐to‐market, cost reduction and other concerns.

Details

International Journal of Operations & Production Management, vol. 16 no. 8
Type: Research Article
ISSN: 0144-3577

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Book part
Publication date: 1 January 2006

Gina L. Miller, Naresh K. Malhotra and Tracey M. King

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1305-9

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Article
Publication date: 1 January 1993

Diane Halstead, Cornelia Dröge and M. Bixby Cooper

Focuses on a group of unsatisfied carpet owners. Examines the rolesof the carpet warranty and the post‐purchase service received during thecomplaint process in terms of their…

1379

Abstract

Focuses on a group of unsatisfied carpet owners. Examines the roles of the carpet warranty and the post‐purchase service received during the complaint process in terms of their effects on customers′ satisfaction with complaint resolution. Presents some suggestions for customer service policies, complaint handling procedures, and warranty fulfilment service.

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Journal of Services Marketing, vol. 7 no. 1
Type: Research Article
ISSN: 0887-6045

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Article
Publication date: 1 July 1991

Cornelia Dröge and Richard Germain

Examines empirically which of a range of variables affect managers′perceptions of the management information system (MIS) designed tosupport logistics. The results suggest that…

1642

Abstract

Examines empirically which of a range of variables affect managers′ perceptions of the management information system (MIS) designed to support logistics. The results suggest that the adoption of computer software, the use of specific informational control devices and some aspects of logistics organisation have an effect in both smaller and larger firms. Other variables, such as the title and tenure of the senior logistics executive, do not systematically predict variance in managers′ perceptions of logistics MIS.

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International Journal of Physical Distribution & Logistics Management, vol. 21 no. 7
Type: Research Article
ISSN: 0960-0035

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Article
Publication date: 1 March 1991

Patricia J. Daugherty and Cornelia Dröge

In recent years, more firms have chosen to use outside servicevendors to provide at least a portion of their logistical supportrequirements. The analysis presents projected usage…

1662

Abstract

In recent years, more firms have chosen to use outside service vendors to provide at least a portion of their logistical support requirements. The analysis presents projected usage trends for selected services as identified by logistics executives. Differences in anticipated usage levels of external logistical services were found when firms of different organisational structure were examined.

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International Journal of Physical Distribution & Logistics Management, vol. 21 no. 3
Type: Research Article
ISSN: 0960-0035

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Article
Publication date: 1 December 1999

Cindy Claycomb, Richard Germain and Cornelia Dröge

Despite anecdotal evidence of the performance implications of just‐in‐time (JIT) implementation, little empirical research has been conducted. Examines total system JIT’s…

5433

Abstract

Despite anecdotal evidence of the performance implications of just‐in‐time (JIT) implementation, little empirical research has been conducted. Examines total system JIT’s empirical relationships with a variety of performance outcomes. Total system JIT encompasses JIT purchasing, JIT production, and JIT selling. In a mail survey of 200 logistics executives, total system JIT was found to be: inversely related to weeks of inventory (inclusive of inbound, in‐process, and outbound); inversely related to the number of layers in various functional areas (e.g. marketing); and positively related to three different indicators of financial performance (ROI, profits, and ROS). Results, managerial implications, and further research are discussed.

Details

International Journal of Physical Distribution & Logistics Management, vol. 29 no. 10
Type: Research Article
ISSN: 0960-0035

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Article
Publication date: 13 February 2009

Nukhet Harmancioglu, Cornelia Droge and Roger J. Calantone

This study aims to scrutinize the meaning and domain of “innovation” by providing an extensive theory‐driven review of the new product literature in marketing, management and…

6841

Abstract

Purpose

This study aims to scrutinize the meaning and domain of “innovation” by providing an extensive theory‐driven review of the new product literature in marketing, management and engineering. The overall objective is to classify the recent literature on innovation and to illustrate theoretically derived discourses in the study of innovation.

Design/methodology/approach

The paper organizes this literature by providing typologies of discourses, which define innovation. Based on our review of 238 articles from a comprehensive set of journals publishing innovation research, we propose a theoretical divide in the innovation literature.

Findings

Theoretical underpinnings, namely adoption/diffusion theory versus the resource‐based/contingency theory view, form one dimension of the typology. Jointly considered with the other two dimensions – level of analysis and customer vs firm perspective – a framework is formed of the different discourses and conceptualisations in the innovation literature.

Originality/value

Past researchers have always proposed a definition of innovation that was embedded in a typology of innovation types; in contrast, the paper allows the theoretical discourses to unveil meanings of innovation and associated constructs (and hence it starts with theory specification, not construct definition). It argues for starting with theory as the basic division and proposes a theory driven typology. Through its theoretical genesis, the paper wishes to create a shared understanding among academics and practitioners of what constitutes innovation and constructs within the related theoretical net.

Details

European Journal of Marketing, vol. 43 no. 1/2
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 October 2003

Sangphet Hanvanich, Cornelia Dröge and Roger Calantone

The knowledge‐based view of the firm suggests that knowledge is the firm’s key resource for creating and sustaining economic rent. This perspective raises an important question…

2841

Abstract

The knowledge‐based view of the firm suggests that knowledge is the firm’s key resource for creating and sustaining economic rent. This perspective raises an important question for marketers: What is marketing knowledge? We argue first that marketing knowledge resides in three key marketing processes: product development management, customer relationship management, and supply chain management. Second, we argue that marketing knowledge is the extent of understanding of these three marketing processes, an extent which can be measured by evaluating awareness of factors, control of factors, and application of knowledge in new markets. We empirically test this conceptualization of marketing knowledge and, as a predictive validation, examine its relationship with marketing innovation.

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Journal of Knowledge Management, vol. 7 no. 4
Type: Research Article
ISSN: 1367-3270

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Article
Publication date: 1 March 2000

Sime Curkovic, Shawnee K. Vickery and Cornelia Droge

This paper examines the competitive dimensions of quality for first tier suppliers in the automotive industry. A theoretically relevant set of quality variables is identified from…

3986

Abstract

This paper examines the competitive dimensions of quality for first tier suppliers in the automotive industry. A theoretically relevant set of quality variables is identified from the literature. The results of a factor analysis show that quality is a two dimensional construct in the automotive supply industry. The core dimensions of quality are: product quality, which is primarily focused on design superiority and performance of the physical product; and service quality, which comprises both pre‐ and post‐sale service. The study reveals that both product quality and service quality are related to overall firm performance, regardless of whether asset based, investment based, or market based measures are used.

Details

International Journal of Operations & Production Management, vol. 20 no. 3
Type: Research Article
ISSN: 0144-3577

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Article
Publication date: 1 September 2002

Cindy Claycomb, Cornelia Dröge and Richard Germain

This research challenges the idea of an unconditional and positive influence of knowledge on performance without regard to environmental uncertainty. We focus on applied product…

1632

Abstract

This research challenges the idea of an unconditional and positive influence of knowledge on performance without regard to environmental uncertainty. We focus on applied product quality knowledge spanning the supply chain (i.e. supplier, internal, and customer quality sources are considered). A survey of 208 manufacturing firms examined the moderating influence of product churning (uncertainty) and demand unpredictability on the association between applied product quality knowledge and firm performance. We also controlled for firm size and production technology. Firms that can determine a fit between their product quality knowledge application and the types of environmental uncertainty they face will perform better in terms of market and financial performance indicators.

Details

International Journal of Quality & Reliability Management, vol. 19 no. 6
Type: Research Article
ISSN: 0265-671X

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