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Categorization

Naresh K. Malhotra

Review of Marketing Research

ISBN: 978-0-7656-1305-9, eISBN: 978-0-85724-724-7

Publication date: 1 January 2006

Citation

Miller, G.L., Malhotra, N.K. and King, T.M. (2006), "Categorization", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 2), Emerald Group Publishing Limited, Leeds, pp. 109-150. https://doi.org/10.1108/S1548-6435(2005)0000002008

Publisher

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Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited