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To make comparisons between ethnic Chinese in different countries, the work‐related values of middle managers from Hong Kong, Singapore, and Thailand were compared. Hong Kong and Singapore are characterized by a large Chinese majority and a dominant Chinese culture; whereas, in Thailand, the Chinese comprise a small minority, well integrated into Thai society. Therefore, the study hypothesized that similarities between the work values in Hong Kong and Singapore would be greater than between Hong Kong and Thailand or Singapore and Thailand. The findings, however, showed that there were twice as many significant differences in work values between Hong Kong and Singapore. Generally, however, Chinese work values were found to be quite consistent across the three societies.

The adjustment of business managers from Beijing and Shanghai assigned to Hong Kong and of Hong Kong expatriates working in Beijing and Shanghai were compared in an exploratory study. The personal in‐depth interviews showed differences between the managers from the Chinese mainland and those from the Special Administrative Region of Hong Kong. The mainland respondents perceived substantial adjustment needs inside and outside the workplace in Hong Kong, but made earnest efforts and experienced few obstacles. On the other hand, the predicament experienced by many Hong Kong managers on the mainland closely resembles the worst experiences of expatriate managers reported in the literature on international adjustment. The implications of these non‐reciprocal results are discussed, and possible reasons for such findings are speculated upon.

This paper examined the usage of cultural values in market segmentation. The study involved young Chinese consumers of apparel market in Hong Kong. Chinese Cultural Values Scale (CCVS) (Yau 1994) was adopted as the measurement instrument of the value construct. Samples were asked to rate the importance of various store attributes in their choices of where to purchase. The analysis involved multivariate statistical methods. Respondents were segmented into four clusters and contrasted. It revealed that clusters with different value orientations rated differently the importances of ten store attributes. Implications for marketers were proposed.

This paper claims that global corporations should rethink the concept of cultural control, which relies on an implicit culture, corporate culture, for the control of local managersș thoughts and behavior. Instead, based on hybridizations of corporate and local management cultures created through personal socialization conducted by Swedish and American corporations in local offices in Thailand and Mexico, the paper offers a perspective for cultural control that views and understands cultures in terms of change and hybridizations.

The purpose of this paper is to inform readers of the cultural and scientific basis of the Mediterranean diet.

This review was compiled using peer reviewed articles and with the support of Oldways, the non‐profit organisation responsible for designing the Mediterranean diet pyramid in association with Harvard School of Public Health. It is designed to create a resource, which could be disseminated within the food industry to stimulate debate and an understanding of the commercial opportunities for products based on the Mediterranean diet.

From the review of information on the subject there is compelling evidence of the benefits of a Mediterranean diet having a beneficial effect on health status with a reduction in conditions such as coronary heart disease and cancers.

This is a literature review based on large studies of the Mediterranean diet and is not an intervention study.

It is hoped that the food industry can consider the scientific and market research evidence presented and, through innovation and new brand development, offer the possibility of products, which will promote choice and access to increasingly healthy foods.

The compilation of evidence citing the benefits of the Mediterranean diet supports an easily adapted and flavourful diet with numerous health benefits. For the food industry it provides an original concept designed to support the research and development of new initiatives to promote healthy food products.

The benefits of the Mediterranean diet are shown to have significant benefits on health and are easily implemented.