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The globalization of wine markets together with a prolonged decline in wine consumption, especially in traditional wine-producing countries such as Spain, make it more relevant than ever to study population segments such as female wine consumers. Such segments could contribute to increasing consumption. The purpose of this paper is to investigate the distinctive features of wine consumption according to gender, identifying sociodemographic profiles of female wine consumers and non-consumers in Tenerife (Canary Islands). The Canarian archipelago is one of the Spanish regions with a long tradition in wine production.

This study uses data from a survey carried out on a representative sample of 1,028 Tenerife residents. Independent tests and correspondence analyses were performed. Moreover, an ordered mixed logit model was estimated.

Gender is a determining factor when analysing the frequency of wine consumption. The profiles of female consumers and female non-consumers differ substantially. Considering unobserved heterogeneity in the estimated model also allows us to verify the variability of the effects on the probability of women with the same sociodemographic characteristics having the same consumption pattern.

Non-sociodemographic variables could be considered in this paper.

Marketing strategies should not consider women as a homogenous group.

This study examines in depth the sociodemographic factors that influence the frequency of wine consumption according to gender. It is relevant given the scarcity of studies that analyse these factors. Likewise, unobserved heterogeneity in consumer decisions is taken into account, an aspect that has not been sufficiently considered in wine consumption literature so far.

A substantial portion of existing literature on comparing experiential and material purchases on happiness indicates an experiential advantage. However, this advantage is presumed to occur in developed countries, with developing countries being overlooked. To address this gap in the literature, this paper examines the effect of consumption in China. It introduces a new perspective, consumption frequency (ordinary vs extraordinary), to investigate the interactive effect of consumption frequency (ordinary vs extraordinary) and product type (material vs experiential) on happiness and to explore the underlying mechanisms in China.

The study constructs a model about the interactive effect of consumption frequency (ordinary vs extraordinary) and product type (material vs experiential) on happiness and takes self-expansion as the underlying mechanism. The authors employ two experiments and a nationwide secondary survey dataset to test the model.

(1) consumption frequency and product type can interactively improve happiness significantly in China; (2) extraordinary material consumption induces a higher level of happiness than extraordinary experiential consumption and (3) these effects are driven by self-expansion, which is an important character for people in developing countries.

This study is incomplete in its lack of investigation into the boundary conditions, such as materialism in the model.

This paper introduces a novel perspective, consumption frequency and integrates it with existing research variables (material vs experiential) to propose the interactive effect and the underlying mechanism, self-expansion. This paper contributes to the theory of consumption happiness by introducing the concept of consumption frequency in the comparison of material versus experiential products on happiness. Conversely, our findings contribute to the understanding of happiness in China.

The impact of diet quality on mental health has gained strong ground. However, most studies on this relationship were performed before COVID-19, a pandemic that was accompanied by high levels of psychological stress. Stress disturbs normal physiology, which makes studying diet quality and mental health under high stress a necessity. In addition, COVID-19 has been associated with disturbances in sleep and has increased the prevalence of mental health issues in women more than in men. Therefore, the purpose of this study was to assess food group consumption and sleep during different stages of the pandemic in relation to mental distress among men and women. Secondary data collected from adults 18 years or older between September 2018 and November 2021 was analysed. Temporal stages were divided into pre-COVID-19 (as a baseline), during the lockdown, and after the ease of restriction (two periods of different psychological stress levels). Regression analyses using a Difference-in-Difference (DID) event study or a Dynamic DID modelling were used. COVID-19 seemed to have a modulatory effect on food groups and mental health. The pandemic appeared to have either magnified the negative impact of certain food groups or changed the tolerance threshold for the beneficial ones. Across the board, women’s moods exhibited higher sensitivity to several food groups. COVID-19, a period of high psychological stress, differentially altered the impact of food on the mood of men and women; which proposes the need to further evaluate diet quality and mood under stressful conditions.

Frequent consumption of sugar-sweetened beverages (SSB) not only contribute to the incidence of dental caries but also a substantial risk for metabolic syndrome, obesity, type 2 diabetes mellitus, cardiovascular diseases and arthritis. Therefore, this study aims to compare the ready-to-drink SSB (RTD-SSB) consumption frequency, choice and sugar intake across gender and body weight status.

This cross-sectional study involved 126 adolescents from two primary schools in Shah Alam, Selangor. Adolescents aged between 9-11 years old were enrolled using convenience sampling method. A semi-structured questionnaire was administered to assess socio-demographic and RTD-SSB consumption of the adolescents. The RTD-SSB consumption was assessed with 2-day 24-hour dietary recalls (single weekend and single weekday recalls), whereas body weight and height were assessed using TANITA weighing scale and stadiometer, respectively. Data were analysed using SPSS version 26.0, while BMI-for-age (BAZ) z-score was determined using the World Health Organization (WHO) AnthroPlus software version 1.0.4.

The mean age of 126 adolescents was 10.82 ± 0.93 years old. The frequency of SSB consumption was 1.77 ± 1.25 times/day, whereas the average daily sugar intake was 6.3 teaspoons (26.61 ± 22.18 g) from RTD-SSBs. Flavoured milk emerged as the most frequent consumed beverage among adolescents, regardless of gender and weight status. No association was observed between the RTD-SSB consumption frequency and weight status (χ² = 0.953, p > 0.05) as well as sugar intake and weight status (χ² = 1.202, p > 0.05). Emerging findings demonstrated that the RTD-SSB consumption frequency, choice and sugar intake were similar across gender and weight status.

This was the first study that compares RTD-SSB consumption frequency, choice and sugar intake across gender and different body weight status.

The Spanish wine sector has gained ever greater relevance not only in economic terms but also from a social and environmental perspective. One Spanish region with a deeply rooted history of growing and producing wine is the Canary Islands, and specifically the island of Tenerife. The wine sector there has undergone notable evolution since the end of the past century. The main aim of these changes has been to improve the quality of Canarian wines, although it is also crucial to design marketing strategies that contribute to maintaining and increasing market share. In this context, it is essential to improve our knowledge of wine consumption among the population, especially given the scarcity of studies that analyze consumption preferences. Thus, the aim of this study is to identify wine consumption profiles.

This study uses data from a survey carried out on a representative sample of 1,028 Tenerife residents. Discrete choice models are estimated to identify profiles of wine consumers.

The main results show that the probability of consuming wine is the greatest among adult men compared to a lower consumption by younger individuals and women. Furthermore, it was shown that the probability of occasional consumption increases with higher educational levels.

This study examines in depth the individual factors that influence decisions on wine consumption (frequency and amount) in Tenerife (Canary Islands), which has a wine-growing landscape that produces several unique grape varieties. The study quantifies the probability of wine consumption depending on resident individuals’ sociodemographic characteristics. Thus, it contributes to a greater understanding of demand and consumption patterns in the island´s wine sector and allows comparisons to be made with studies for other geographical areas. It is, therefore, a valuable framework for designing targeted marketing strategies to increase consumption and attract demand from potential consumers with specific characteristics.

The purpose of this investigation is to develop a hybrid fuzzy TOPSIS methodology in order to understand in a practical and integrated way, the consuming and buying behavior of EU residents towards Fishery and Aquaculture Products (FAPs), with an emphasis in the consumption and buying frequency.

Data were obtained from the Special Eurobarometer Survey (European Union, 2018b), which is a survey of 27,732 EU residents with different socio-demographic characteristics that represent the 28 EU countries. A hybrid fuzzy TOPSIS methodology that synthesizes the consuming and buying behavior of the EU residents toward FAPs was developed.

The results show that among the countries, Spain has the highest consumption and buying patterns of FAPs, while among the generations it corresponds to the residents born between 1928 and 1945. In addition, there are important differences that depend on the country of residence as well as the generation of the residents. The elasticity analysis evidenced that marketing strategies would have the biggest impact in the countries located in the Central-Eastern zone of the EU and on the generation formed by the people born after 1980.

Although in the literature there are many studies that aimed to understand the behavior of consumers for FAPs, few investigations have focused on analyzing and integrating both the consumption and buying behavior, and to our best knowledge, there are no studies providing a methodology that allow making comparisons between different countries regarding the consumption and buying behavior of FAPs.

The purpose of this paper is to identify the profiles of those frequenting full-service restaurants and eating raw vegetable salads, as well as to analyze the influence of socio-demographic variables and of the tendency for social desirability in consumption frequencies.

A non-probabilistic consumer sample (n=630) was interviewed in the city of Campinas, Brazil. Besides the frequency of eating in full-service restaurants and the frequency of eating salads (as a function of the meal type and week day) in this type of restaurant, the survey instrument was also composed by socio-demographic variables and a social desirability scale. To compare data, non-parametric tests were used.

Of the interviewees, 52.3 percent were shown to eat in full-service restaurants at least once a week. The frequency of eating salads in full-service restaurant stood out as being significantly higher (p<0.05) for weekday lunches. Individuals who graduated in the areas of health or food showed a significantly higher frequency for the consumption of salads at weekends. Apparently the social desirability did not influence the responses of the consumers with respect to the frequencies studied.

The sample was of a non-probabilistic type, bringing reservations with respect to generalizations.

Socio-demographic variables should be considered in elaborating strategies for promoting vegetable salads consumption in restaurants. Health and nutrition education programs can be effective in aiding consumers to choose healthier food in this context.

Studies about frequency of salad consumption in restaurants are scarce. The influence of social desirability bias on reported frequency was analyzed in this paper.

Soft drinks consumption in Saudi Arabia is high, although these drinks are nutritionally poor and might lead to various health problems. This paper aims to assess sweetened soft drinks consumption patterns among adult Saudis and explore the association between different attitudes and these patterns.

In total, 1,194 eligible Saudi adults answered an online questionnaire including soft drinks consumption patterns (frequency of consumption and quantity) and attitudes influencing them. Statistical analysis was performed using SPSS. Pearson test was used to assess the association of attitudes with frequency of sweetened soft drinks consumption. A p-value of <0.05 was set as the significance cut-off.

Sixteen per cent of participants consumed sweetened soft drinks either daily or usually. Frequency and quantity of consumption were significantly and positively associated (R² = 0.4, p < 0.0001). The highest correlations were obtained between frequency of consumption and positive attitudes towards perceiving sweetened soft drinks as enjoyable, value for money and indispensable at eating (R² = 0.55; 0.43 and 0.6, respectively, p < 0.0001). Average score in different attitudes was significantly lower frequency of consumption “never” compared to “always” (p < 0.001) (Healthy: 1 vs 1.9, Enjoyable: 1.5 vs 4.4, value for money: 1.7 vs 3.9, indispensable at eating: 1.1 vs 4.0 and social gathering: 1.2 vs 3.8, respectively).

Main limitation of this study relates to the sampling technique through a snowballing, which could influence on the representativeness of the study population.

Findings advance the understanding on the high consumption of sweetened soft drinks among Saudis, making an emphasis on the complexity of this dietary pattern and the importance of different attitudes influencing on it. Thus, changing this pattern implies a global strategy to reduce both frequency and quantity of consumption.

The purpose of this paper is to conduct consumer profile analysis for chicken, beef, mutton, fish and egg to better adapt the marketing mix for each type of food in Bangladesh.

This paper investigates the mean consumption frequency of chicken, beef, mutton, fish and egg, following 658 questionnaire survey results. The sociodemographic variables used in this study were: sex, age, gender, educational level, social class, number of family members in the home, the presence of minors less than 18 years in the home and geographical area. Frequency distribution, factor and cluster analysis were performed to understand the food consumption frequency and food-related lifestyle segment, respectively. The statistical significance for differences among the mean values of different foods was tested by Snedecor’s F-test.

Egg was the most frequently consumed; 77 per cent of respondents ate egg once daily. Chicken was the second most consumed (62 per cent), whereas fish was third (59 per cent). Mutton was in the fourth place of consumption frequency level. However, 24 per cent of respondents did not consume mutton. The same types of behaviour were observed for beef, which was the least consumed (7 per cent) once daily, 48 per cent once a week, whereas 13 per cent did not consume it. There was no specific consumer behaviour pattern for the sociodemographic variables and types of food studied here.

This research provides the status of consumer preferences towards chicken, beef, mutton, fish and egg consumption in Bangladesh.

This study aims to assess Brazilian adult consumers’ behavior, aged 18–70, when purchasing ready-to-eat food during the first months of the Coronavirus disease 2019 (COVID-19) pandemic.

Participants answered an online questionnaire about behaviors related to the purchase of ready-to-eat food from food services: changes in usage frequency during the pandemic, reasons for altering purchase habits, types of food and beverages bought before and during the pandemic and the frequency of on-site (consumption in food services) and off-site (delivery, take-away and drive-through) service utilization at lunch and dinner.

Out of 970 individuals who participated in the study, during the pandemic, 38% of participants reduced their food service usage, whereas 18% stopped using it. The main reasons given by participants who reduced and stopped food service usage were cooking at home (52% and 59%, respectively) and feeling afraid of contracting COVID-19 (26% and 22%, respectively). The reduction was more frequent among divorced/widowed/single individuals (p = 0.001) and in total social distancing, that is, all day long (p = 0.03). A significant reduction in on-site consumption frequency occurred for lunch and dinner (p < 0.001), whereas an increase in the off-site consumption frequency service for lunch (p = 0.016) and a reduction for dinner (p = 0.01) occurred compared to pre-COVID-19. However, 48% of participants used these services at least once a week in both periods. Most consumed foods and drinks before and during the pandemic were pasta/pizza (74% and 64%, respectively), snack/burgers (66% and 59%, respectively), soft drinks (41% and 37%, respectively) and alcoholic beverages (37% and 25%, respectively).

Knowledge about food choices away from home during the pandemic is scarce. High consumption of food away from home has been associated with a greater risk of developing chronic non-communicable diseases, such as obesity, diabetes and others. Eating behavior is influenced by the cultural, social, economic and personal characteristics of each individual. Understanding the main changes related to the consumption of ready-to-eat food and what the affected consumers profile in a time of unprecedented crisis, it is important to provide scientific knowledge that allows one to anticipate the implications for the future of individuals’ health and food systems and, consequently, to develop public policy or awareness and promotion actions of public health that encourage adopting healthier and balanced eating habits.