Search results

Argues for the importance of developing strategies for the management of communication between managers and staff. Examines the benefits which this produces and looks closely at the term “communication strategy”. Proposes a clear definition of communication strategy as a means of clarifying current management practice, and outlines key steps in transforming this definition into operational policies.

Organizations seek to innovate in order to improve their effectiveness. There is, however, some confusion about what the concept of innovation actually refers to and what is involved in the process of innovation. Attempts to clarify the meaning and nature of organizational innovation and examines a number of key communication factors which innovators should take into account.

Reports on investigation to ascertain from education managers their perceptions of the range of situations and difficulties they found most important in their work. Education managers were surveyed, using an expert systems approach, to identify those situations they face which generate most communication problems, the types of people involved in these interactions and the skills which would be of the most benefit in the effective management of communication relationships. Considers the implications for organizational research and management training.