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Article
Publication date: 1 March 2004

Claes Hägg and Håkan Preiholt

The purpose of the present article is to discuss the role of financial marketing in the creation of self‐reinforcing trends and bubbles. If the fundamental problems of financial…

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Abstract

The purpose of the present article is to discuss the role of financial marketing in the creation of self‐reinforcing trends and bubbles. If the fundamental problems of financial marketing are not controlled, they can lead us to the world of the cynics, of raiders, of hostile takeovers where there is no free interplay of supply and demand. On the other hand, it would be wrong to consider every rise in the share price, which is not related to assets in place, as a bubble. The real art of financial marketing is to present to the public in an intelligible and convincing manner, the real options embedded in the firm's growth opportunities.

Details

Corporate Communications: An International Journal, vol. 9 no. 1
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 1 January 2006

Håkan Preiholt and Claes Hägg

The paper aims to discuss some similarities between design activities related to luxury goods and real estate.

6496

Abstract

Purpose

The paper aims to discuss some similarities between design activities related to luxury goods and real estate.

Design/methodology/approach

The paper discusses some similarities between design activities related to luxury goods and real estate. The focus is on new market opportunities and on shareholder value similarities for those two industries.

Findings

The paper finds that there is a fundamental similarity between the luxury goods and real estate industries. The common characteristic is the role played by designers and architects. They function as personified options in the sense that they give their firms opportunities to launch new projects at appropriate points in time.

Research limitations/implications

This is a theoretical discussion backed up by cases from two types of industry. A broader empirical research can broaden the picture of this out of the ordinary field of research.

Practical implications

The paper is a very useful source of information and impartial advice for those who are interested in luxury goods, fashion design, architecture, financial marketing, investor relations, and real estate.

Originality/value

The paper fulfils and identifies two fields of research, the real estate and the luxury goods industry. In the real estate industry, architects create new opportunities when they work with old buildings or with vacant land. In the luxury goods industry designers have a similar role.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 10 no. 1
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 1 January 2006

Claes Hägg and Curt Scheutz

The aim of the paper is to discuss the impact of property brands on the value for shareholders in the real estate and high tech industries.

816

Abstract

Purpose

The aim of the paper is to discuss the impact of property brands on the value for shareholders in the real estate and high tech industries.

Design/methodology/approach

The theory of Tobin's q is used as a tool in the analysis, which is also based on anecdotal empirical evidence.

Findings

We can formulate the hypothesis that property brands are even more interesting to high tech and professional firms compared to traditional real estate firms.

Research limitations/implications

The hypothesis is based on a theoretical discussion and also on limited empirical examples. Further empirical studies in the area would, therefore, be of great interest.

Practical implications

If the above‐mentioned hypothesis is confirmed in further studies, it could contribute to an explanation of the phenomenon of property brands.

Originality/value

The originality lies in the combination of the real estate and high tech industries and also in the application of Tobin's q to the subject.

Details

Journal of Human Resource Costing & Accounting, vol. 10 no. 1
Type: Research Article
ISSN: 1401-338X

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Article
Publication date: 3 September 2024

Ali Pourahmad Ghalejough, Sadegh Abbasi Avval, Farzin Haghparast and Minou Gharehbaglou

User-generated content was explored to understand the public discourse surrounding the Vessel, a star architecture in New York. Through text analytics, the study aims to uncover…

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Abstract

Purpose

User-generated content was explored to understand the public discourse surrounding the Vessel, a star architecture in New York. Through text analytics, the study aims to uncover topics, sentiments and themes in public opinion regarding this controversial building from social media data.

Design/methodology/approach

This study utilized a big data and text analytics approach, employing topic modeling with the BERTopic technique, sentiment analysis with roBERTa and thematic analysis on 10,259 Reddit comments pertaining to the Vessel.

Findings

The comments were grouped into 20 topics and seven themes, shedding light on discussions regarding the Vessel’s philosophy of existence, critiques of the architect’s approach, evaluations of project success or failure and considerations of the project’s future. Negative sentiments dominate the discourse, reflecting widespread criticism and skepticism towards the project.

Research limitations/implications

The manual data collection method, due to API restrictions, precluded tracking evolving trends over time. Nevertheless, the study provides insights for architects, urban planners, policymakers and stakeholders involved in public space design and management, highlighting the importance of considering user feedback from social media platforms.

Originality/value

This study enriches our comprehension of how users perceive star architecture in the age of social media, focusing on hidden layers of discourse surrounding a controversial iconic building. By combining topic modeling and sentiment analysis, the study offers a novel approach to analyzing architectural public debates on social media platforms like Reddit.

Details

Archnet-IJAR: International Journal of Architectural Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2631-6862

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