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Article
Publication date: 11 June 2018

Chin Feng Lin and Chen Su Fu

The purpose of this paper is, based on leisure constraints and means-end theories, to identify the e-leisure constraints of using the video-sharing websites/apps; demonstrate how…

529

Abstract

Purpose

The purpose of this paper is, based on leisure constraints and means-end theories, to identify the e-leisure constraints of using the video-sharing websites/apps; demonstrate how means-end theory can be used to reveal the differences between high- and low-leisure constraints in an e-leisure environment; and provide designers and marketers with valuable insights for developing e-leisure products and e-marketing strategies.

Design/methodology/approach

Both qualitative and quantitative approaches are employed to collect data. By eliminating three participants whose age range did not meet our criterion (15 to 24 years old), 57 one-on-one in-depth interviews were then content analyzed to design the survey questionnaire. A total of 514 valid samples were collected for hierarchical value map (HVM) construction.

Findings

By comparing the full HVM vs the e-leisure constraints HVM, the analytical results indicate that the importance of attributes, consequences and values for the young people using video-sharing websites/apps is quite different. “Unable to resume the video after leaving the screen,” “creating playlist,” “providing movies” and “location restrictions” are extremely important features that influence the willingness of such users with high e-leisure constraints to participate in e-leisure activities. By understanding the differences between these two HVMs, it is possible to provide marketers or designers with valuable insights for website/app design and marketing strategies.

Research limitations/implications

This study only focused on young people’s perceptions of video-sharing websites/apps, so the findings are limited to those aged between 15 and 24 years old. Since managers today are challenged to design effective strategies that can meet target users’ demands across different ages with different economic, social and sub-cultural groups, future research may consider gathering a wider age range of respondents in order to obtain more robust results.

Originality/value

This is the first paper integrating leisure constraints theory and means-end theory to understand young people’s cognitive structure of using video-sharing websites/apps, especially when they encounter e-leisure constraints.

Details

Online Information Review, vol. 42 no. 3
Type: Research Article
ISSN: 1468-4527

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Article
Publication date: 1 December 2005

Chin‐eng Lin and Chen‐Su Fu

A new integrated method based on the means‐end chain (MEC) analysis and factor analysis is proposed for developing intangible product‐mix strategies for convenience store (CVS…

1286

Abstract

A new integrated method based on the means‐end chain (MEC) analysis and factor analysis is proposed for developing intangible product‐mix strategies for convenience store (CVS) chains. With variables obtained from a survey on CVS service items, both analyses were used to derive the hierarchical value factor map (HVFM). The new map can handle and develop strategies for product differentiation, advertising and market segmentation. The purpose of this article is two‐fold: to propose improvements for the traditional MEC method of constructing the service hierarchical value map (HVM) and to formulate effective intangible‐product strategies.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 17 no. 4
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 20 April 2010

Chin‐Feng Lin and Yu‐Hung Liao

This study seeks to focus on the following: discovering consumer preferences regarding package tours to China; revealing differences among consumers' cognition related to these…

1972

Abstract

Purpose

This study seeks to focus on the following: discovering consumer preferences regarding package tours to China; revealing differences among consumers' cognition related to these package tours, travel advertisements on web sites and search engine results; identifying the similarities among travel agency web sites; and establishing a consumer cognitive structure to assist marketers in designing written content for display in search engine results.

Design/methodology/approach

The study adopted means‐end chain theory as a theoretical basis and used the written content of tourism web sites displayed in search engine results as an empirical object. By comparing the contents of tourism web sites and the search engine results, the researchers could analyse and compare similarities and differences among web site content, search results and consumer cognition.

Findings

Using the utility score of each attribute level to calculate the total utility can uncover the customers' preferred attribute level portfolio. The calculation results identified the most preferred tour package. The study found that the greater the variety of package tours to China provided by the web sites of a particular travel agent, the higher the possibility of that agent providing discount incentives. Furthermore, the text content of each web site provides more attribute information regarding package tours and less information about the consequences of travelling and value satisfaction.

Originality/value

This is one of the first studies to provide a methodology integrating conjoint analysis and the means‐end chain approach. Understanding the written content of web sites preferred by Chinese people can help marketers and web site designers design web sites attractive to this market.

Details

Online Information Review, vol. 34 no. 2
Type: Research Article
ISSN: 1468-4527

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Article
Publication date: 1 July 2002

Chin‐Feng Lin

A multi‐segmenting methodology is proposed for comparing the segmenting capabilities of segmentation variables and providing complete market segmentation information. Demographic…

41516

Abstract

A multi‐segmenting methodology is proposed for comparing the segmenting capabilities of segmentation variables and providing complete market segmentation information. Demographic and psychographic variables based on the differentiation of consumer brand preference were used to elicit the characteristics of market segments. In a comparative evaluation, the multi‐combination variables of demographic segmentation exhibited market‐segmenting capabilities equivalent to those of psychographic segmentation. The purpose of this research is utilizing multiple segmentation variables to identify smaller, better‐defined target sub‐markets for enhancing business competitive advantages.

Details

Journal of Product & Brand Management, vol. 11 no. 4
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 1 September 2001

Chin‐Feng Lin and Hwai‐Hui Fu

Mathematical models were used to explore research methodology in the field of marketing; however, the methodology was focused more on quantitative than on qualitative methods…

1095

Abstract

Mathematical models were used to explore research methodology in the field of marketing; however, the methodology was focused more on quantitative than on qualitative methods. Utilizes the mathematical model on deductive technique and flow chart to explain how the means‐end chains (MECs) method establishes the MECs logic construction to apply on computer programming for instituting useful marketing strategies. Based on the mathematically deductive technique and logical construction methods, seeks to enhance the MECs procedure, to describe the procedure of the MECs data collection, and further to transfer tabular data when building a hierarchical value map (HVM). Logic construction on MECs in this research improves the MECs methodology. Moreover, researchers can use the logic construction to understand the MECs procedure and to develop powerful marketing strategies for an enterprise.

Details

Marketing Intelligence & Planning, vol. 19 no. 5
Type: Research Article
ISSN: 0263-4503

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Book part
Publication date: 1 January 2009

Thomas J. Reynolds and Joan M. Phillips

Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-727-8

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Article
Publication date: 3 January 2020

Yu-Sheng Su, Chien-Linag Lin, Shih-Yeh Chen and Chin-Feng Lai

The purpose of this paper is to use bibliometric analysis to identify the current state of the academic literature regarding social network analysis (SNA) and analyze its…

1237

Abstract

Purpose

The purpose of this paper is to use bibliometric analysis to identify the current state of the academic literature regarding social network analysis (SNA) and analyze its knowledge base such as research authors, research countries, document type, keyword analysis and subject areas.

Design/methodology/approach

Bibliometric analysis is used and furthermore, Lotka’s and Bradford’s law is applied to perform author productivity analyses in this field during 1999 and 2018, respectively, in turn, discovering historical vein and research tendency in the future.

Findings

It appears that the research on SNA has been very popular and still in the highly mature period. So far, the USA takes the lead among the published paper. The top 2 subject areas are “Computer Science” and “Business Economics.” The primary journal that SNA articles were published is Computers in Human Behavior. SNA has been related to many research areas, such as “Social network analysis,” “Computer-mediated communication,” “Online learning,” “Social Network” and “Community of inquiry.” Finally, Kolmogorov–Smirnov (K-S) test proved that the frequency indexes of author productivity distribution certainly followed Lotka’s law.

Research limitations/implications

First, the productivity distribution may inform researchers and scholars of current issues and development of SNA. Second, the study proposed a theoretical model, based on Lotka’s law, for author productivity analysis of SNA, which can serve as reference for different areas of study in the evaluation of author productivity models. Also, in order to allow researchers to gain in-depth insights, this study aimed to report the most published institutions and keep track of the growth and trend of author productivity, by which scholars in related fields are provided with more opportunities for academic communication and technological cooperation.

Originality/value

This research on the productivity distribution of SNA may inform researchers and scholars of current issues and development of SNA. The findings report the major publication outlets and related discussion issues about SNA. Such information would be valuable for related authors, who are writing the manuscript on SNA, and also for practitioners, who may be interested in applying the theory or ideas of SNA.

Details

Library Hi Tech, vol. 38 no. 2
Type: Research Article
ISSN: 0737-8831

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Article
Publication date: 24 November 2020

Chin-Feng Lai, Yu-Lin Jeng and Sheng-Bo Huang

In a programming course, students often need tutors' assistance to complete learning activities, as they lack enough background knowledge to complete tasks. A further problem is…

348

Abstract

Purpose

In a programming course, students often need tutors' assistance to complete learning activities, as they lack enough background knowledge to complete tasks. A further problem is that without individual tutoring, the knowledge gap between students increases. Therefore, the authors have proposed an instant response learning supplement tool (IRLST) to support students' learning, in order to facilitate students' independent problem-solving skills.

Design/methodology/approach

The authors divided the students into two groups according to their learning styles: verbal and visual. The IRLST was used to collect and analyze the information on their usage and provide supplementary resources to facilitate their learning. The proposed system also analyzed the student usage, background knowledge and exam scores to assess their academic performance.

Findings

According to the results of statistical analysis, students' learning performance improved significantly, especially low-scoring students. Moreover, as compiler messages were not recognized, students tended to identify the same problems. Thus, it is suggested that teachers not only should focus on improving the students' syntax but also strengthening their background knowledge and debugging skills.

Research limitations/implications

There are two main limitations in this study: (1) as most of the students were in the visual learning group, the size of the groups was impacted, thus it was not possible to establish a control group; (2) one specific version of the IRLST system did not send reliable advice or supplementary content occasionally.

Originality/value

The IRLST developed in this study can be used to provide immediate supplementary resources to help students overcoming programming problems and developing problem-solving skills.

Details

Library Hi Tech, vol. 41 no. 4
Type: Research Article
ISSN: 0737-8831

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Article
Publication date: 20 December 2017

Tien-Chi Huang, Yu-Lin Jeng, Chieh Hsu and Chin-Feng Lai

The purpose of this paper is to introduce an affective computing-based method of identifying sleeping beauties and their princes in five educational technology journals.

1716

Abstract

Purpose

The purpose of this paper is to introduce an affective computing-based method of identifying sleeping beauties and their princes in five educational technology journals.

Design/methodology/approach

This study develops an information technology-based methodology to analyze sleeping beauties in the field of educational technology. The authors seek to determine the characteristics of studies which trigger the awakening of sleeping beauties (called “princes”). The keywords and Hirsch index (H-index) are used as two essential analysis indicators.

Findings

Between 2000 and 2015, these five journals included 7,864 articles with a total of 77,700 citations and 24,312 keywords. This study identified articles as being in deep sleep (75.7 percent), less deep sleep (14.7 percent), and awakening (5.5 percent) states. According to the analytical results, 431 of 7,864 articles are qualified as “sleeping beauties.” Of the 431 sleeping beauties identified, 232 articles were awakened by trend princes, while 286 were awakened by H-index princes. A total of 128 sleeping beauties were awakened by both prince types. Besides, impact factors (IFs) of journals do not have a significant effect on the number of sleeping articles.

Research limitations/implications

There are two main research limitations in this study. The first one is the amount of target journals. Only five well-known educational technology journals are analyzed in this research. There may be more valuable sleeping publications in other journals not been found. The second limitation is that the authors merely pick up the lead author of citing papers as the indicator to determine the H-index prince. The contributions of the rest of authors are not taken are not taken into consideration. These limitations should be further studied.

Originality/value

To the knowledge, this study is the first one reporting the identification of sleeping beauty and princes in educational technology field. Furthermore, the authors devise an informational method to determine sleeping publications, sleeping beauty, and princes. A systematic analysis of five well-known journals in the field of educational technology field confirms the existence of “sleeping beauties.” It is reported that improvements to a journal’s IF are positively correlated to increased numbers of sleeping beauties being awakened. To reduce the number of such articles, or to reduce the overall sleeping duration, journal editors should not only seek to raise the journal’s IF, but also strategically select keywords for maximum visibility, and promote articles to high H-index authors.

Details

Library Hi Tech, vol. 39 no. 4
Type: Research Article
ISSN: 0737-8831

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Article
Publication date: 5 June 2020

Chin-Feng Lai, Hua-Xu Zhong, Po-Sheng Chiu and Ying-Hung Pu

This study aims to adopt cloud technology and develop a “cloud bookcase system” to make it possible to provide consistent mobile reading experiences to allow readers to use all…

605

Abstract

Purpose

This study aims to adopt cloud technology and develop a “cloud bookcase system” to make it possible to provide consistent mobile reading experiences to allow readers to use all kinds of mobile devices to read e-books.

Design/methodology/approach

This study implements a cloud bookcase and uses four indicators (system quality, information quality, service quality, user satisfaction) to evaluate the system for reading e-books.

Findings

After completing the system, the authors used a questionnaire to evaluate the system. The results show that the quality can meet the needs and satisfaction of users. Subsequent interviews with some of the participants also reveal the biggest concerns of readers include library policy, resources and system quality.

Practical implications

System quality, information quality, service quality and satisfaction are adopted as the indicators to assess the ratings from people using mobile devices to read e-books on the cloud bookcase system developed in this study to evaluate whether the cloud bookcase system is a successful information system as well as the relations between mobile device factors and user ratings. The results indicate that the ratings from more than half of the readers for the system, as shown in the various indicators, achieve more than 60%. From the interview results, the results show that some participants also reveal there is still room for improvement in some areas.

Originality/value

This study implements a cloud bookcase and there are three contributions: (1) the cloud bookcase system developed in this study based on related theories proves able to meet the needs of users, (2) this system had high ratings for all four indicators, (3) the interview responses reveal that most people regard system quality as the most important, and some of the people value some of the items more, including library policy, readers' interests and more resources, especially the number of e-books available.

Details

Library Hi Tech, vol. 39 no. 2
Type: Research Article
ISSN: 0737-8831

Keywords

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