Shan Li, Li Juan Zheng, Cheng Yong Wang, Bing Miao Liao and Lianyu Fu
In an integrated circuit (IC) substrate, more fillers, including talcum powder and aluminium hydroxide, are added, which leads to much higher rigidity and hardness compared with a…
Abstract
Purpose
In an integrated circuit (IC) substrate, more fillers, including talcum powder and aluminium hydroxide, are added, which leads to much higher rigidity and hardness compared with a traditional printed circuit board. However, the micro drilling of IC substrates is harder. This paper aims to test the drilling process of IC substrates to improve the drilling process and the micro hole quality.
Design/methodology/approach
Substrate drilling by a micro drill with 0.11-mm diameter was used under several drilling conditions. The influence of drilling conditions on the drilling process was observed. Drilling forces, drill wear and micro hole quality were also studied.
Findings
The deformation circle around holes, hole location accuracy, bugle hole and burrs were the major defects of micro holes that were observed during the drilling of the substrate. Reducing the drilling force and drill wear was the effective way to improve hole quality.
Originality/value
The technology and manufacturing of IC substrates has been little investigated. Research data on drilling IC substrates is lacking. The micro hole quality directly affects the reliability of IC substrates. Thus, improving the drilling technology of IC substrates is very important.
Details
Keywords
Linfang Wang, Lijuan Zheng, Cheng yong Wang, Shan Li, Yuexian Song, Lunqiang Zhang and Peng Sun
Compared with the traditional printed circuit board (PCB) drilling process, the technology of drilling IC substrate is facing more problems, such as much smaller hole diameter…
Abstract
Purpose
Compared with the traditional printed circuit board (PCB) drilling process, the technology of drilling IC substrate is facing more problems, such as much smaller hole diameter, more intensive hole space, thinner sheet and more complicated materials are drilled in process. Moreover, the base material of IC substrate is different from traditional PCB, more kinds of fillers added in IC substrate which make the drill worn seriously during drilling process. Micro-drills wear and micro holes quality are the most important questions when drilling IC substrate so far. Wear morphology of micro-drill, holes wall roughness and hole location accuracy are researched in this paper. The influence factors of micro-drills wear and micro holes quality are also studied in this drilling process. The paper aims to discuss these issues.
Design/methodology/approach
Two drills with same structure and different diameter are used to drill different stacks of IC substrate and drill different holes in this paper. There are four experiments made and the drilling parameters including spindle speed (n), feed rate (vf) and retraction speed (vr) are recommended by drill manufacturing company. Wear morphologies of drill are observed, holes wall roughness (Rmax) and holes location accuracy (Cpk) are measured in this paper. Analyzing the main factors influence on drill wear, holes wall roughness and holes location accuracy through these experiments.
Findings
The micro-drills of IC substrate wear more severely compared with other material of PCB through the experimental results in this paper. Drill diameter has influence on micro-drill wear when drilling IC substrate, the smaller of drill is, the more severely of micro-drill wears. Drill diameter affect the holes wall roughness too, the holes wall roughness of larger holes is better than smaller one in a certain range. The drilled holes number also has influence on micro-drills wear, holes wall roughness and holes location accuracy. The more drilled holes, the seriously of micro-drills wear, and the worn drill would destroy the hole quality. Therefore, the more drilled holes lead the bad holes wall roughness and holes location accuracy in this paper. In addition, stacks of IC substrate affect much on the holes location accuracy, the more stacks, the worse holes location accuracy.
Originality/value
Chinese Mainland is obviously lagging behind in technology and manufacturer of IC substrate which is incompatible with the nation circumstances. There is few research of drilling IC substrate in China and research data are lacking so far. It is most necessary to improve the technology level of drilling IC substrate in China. In order to reduce the wear of micro-drills and improve the quality of micro-holes, many experimental tests about drilling IC substrate are researched in this paper.
Details
Keywords
Kai Gao, Yong‐Cheng Wang and Zhi‐Qi Wang
This purpose of this paper is to propose a recommendation approach for information retrieval.
Abstract
Purpose
This purpose of this paper is to propose a recommendation approach for information retrieval.
Design/methodology/approach
Relevant results are presented on the basis of a novel data structure named FPT‐tree, which is used to get common interests. Then, data is trained by using a partial back‐propagation neural network. The learning is guided by users' click behaviors.
Findings
Experimental results have shown the effectiveness of the approach.
Originality/value
The approach attempts to integrate metric of interests (e.g., click behavior, ranking) into the strategy of the recommendation system. Relevant results are first presented on the basis of a novel data structure named FPT‐tree, and then, those results are trained through a partial back‐propagation neural network. The learning is guided by users' click behaviors.
Details
Keywords
This study investigates the direct influence of ambidextrous leadership on employees’ innovation behaviour, the mediating role of innovative self-efficacy and harmonious work…
Abstract
Purpose
This study investigates the direct influence of ambidextrous leadership on employees’ innovation behaviour, the mediating role of innovative self-efficacy and harmonious work passion, and the moderating role of Zhong-Yong thinking.
Design/methodology/approach
The authors conducted a series of questionnaire surveys to collect data in three time periods and from multiple sources; 332 supervisor–subordinate matched samples were obtained. The hypothesised relationships were tested using structural equation modelling and ProClin.
Findings
Ambidextrous leadership is positively associated with employees’ innovation behaviour, while innovative self-efficacy and harmonious work passion play mediating roles. The analysis further confirms that innovative self-efficacy and harmonious work passion play a chained double-mediating role between ambidextrous leadership and employees’ innovation behaviour, while Zhong-Yong thinking plays moderating roles between ambidextrous leadership and innovative self-efficacy and between ambidextrous leadership and harmonious work passion.
Originality/value
This study demonstrates the influence of ambidextrous leadership on employees’ innovation behaviour, specifically the role of ambidextrous leadership, and extends the relationship’s theoretical foundation. It is also expected to provide inspiration and serve as a reference for local Chinese management.
Details
Keywords
Yong-Quan Li, Jia-Cheng Ji, Wen-Qi Ruan, Mei-Yu Wang and Shu-Ning Zhang
This study aims to investigate how the frame orientation format and visual content of tourism short videos interact to influence tourists’ travel intention.
Abstract
Purpose
This study aims to investigate how the frame orientation format and visual content of tourism short videos interact to influence tourists’ travel intention.
Design/methodology/approach
Two scenario-based experiments were designed and conducted through Credamo. The researchers enrolled 187 participants for Study 1 using convenience sampling, measuring the impact of video frame orientation and visual content on travel intention by conducting a two-factor analysis of covariance. Study 2 retested the interaction effect using 237 sample data and conducted bootstrapping to examine the serially mediating effect of imagery fluency and travel inspiration.
Findings
Frame orientation formats and visual content interactively affect the video audience’s travel intention: For site-centric tourism short videos, the horizontal frame orientation format can help inspire audiences’ travel intention; However, for activity-centric tourism short videos, the vertical frame orientation format is more suitable. Imagery fluency and travel inspiration have serially mediated effects in the above interactions.
Practical implications
Destination marketers can use a combination of vertical format and activity-centric content (or horizontal format and site-centric content) to ensure the marketing effectiveness of short videos.
Originality/value
This study explores how frame orientation and visual content interact to influence video audiences’ travel intention. The findings challenge the traditional understanding of frame orientation selection in short videos, provide a meaningful extension of construal-level theory and contribute to the research on visual effects in short tourism videos.
目的
本文旨在研究旅游短视频的画面方向格式和视觉内容如何交互影响游客的出游意愿。
设计/方法/途径
本研究利用见数平台开展了两个情景实验。实验1招募了187名被试者, 利用双因素方差分析测量了视频画面方向和视觉内容对出游意愿的交互效应。实验2利用237个样本数复测了交互效应, 并验证了图像流畅性和旅游灵感对上述交互效应的链式中介作用。
研究发现
框架方向格式和视觉内容交互影响视频受众的旅游意向:对于以景点为中心的旅游短视频而言, 水平方向的画面形式有助于激发受众的出游意愿; 但对于以活动为中心的旅游短视频而言, 垂直方向的画面形式更为适合。在上述交互作用中, 图像流畅度和旅游灵感具有链式中介效应。
实践意义
目的地营销人员可以将垂直格式和以活动为中心的内容(或水平格式和以景点为中心的内容)结合起来使用, 以确保短视频的营销效果。
原创性/价值
本研究探讨了框架取向和视觉内容如何相互作用并影响视频受众的出游意愿。研究结果挑战了关于短视频中画面方向选择的传统理解, 为旅游短视频构图相关理论提供了有意义的延伸, 并为旅游短视频中视觉效果的研究做出了贡献。
Propósito
Este estudio investiga cómo el formato de orientación del marco y el contenido visual de los vídeos cortos turísticos interactúan para influir en la intención de viaje de los turistas.
Diseño/metodología/enfoque
Se diseñaron y llevaron a cabo dos experimentos basados en escenarios a través de Credamo. Los investigadores reclutaron a 187 participantes para el Estudio 1 mediante un muestreo de conveniencia, y midieron el impacto de la orientación del fotograma de vídeo y el contenido visual en la intención de viajar realizando un análisis de covarianza de dos factores. El Estudio 2 volvió a probar el efecto de interacción utilizando 237 datos de muestra y realizó bootstrapping para examinar el efecto de mediación en serie de la fluidez de las imágenes y la inspiración para viajar.
Conclusiones
Los formatos de orientación de los fotogramas y el contenido visual influyen de forma interactiva en la intención de viajar del público del vídeo: Para los vídeos turísticos de corta duración centrados en un lugar, el formato de orientación horizontal puede ayudar a inspirar la intención de viajar del público; sin embargo, para los vídeos turísticos de corta duración centrados en una actividad, el formato de orientación vertical es más adecuado. La fluidez de las imágenes y la inspiración para viajar tienen efectos mediados en serie en las interacciones mencionadas.
Implicaciones practices
Los responsables de marketing de destinos pueden utilizar una combinación de formato vertical y contenido centrado en la actividad (o formato horizontal y contenido centrado en el sitio) para garantizar la eficacia de marketing de los vídeos cortos.
Originalidad/valor
Este estudio explora cómo la orientación del encuadre y el contenido visual interactúan para influir en la intención de viaje de los espectadores de vídeos. Los resultados cuestionan la interpretación tradicional de la selección de la orientación del encuadre en los vídeos cortos, proporcionan una ampliación significativa de la teoría del nivel de construcción y contribuyen a la investigación sobre los efectos visuales en los vídeos turísticos cortos.
Details
Keywords
Hong Kok Wang, Chin Tiong Cheng, Gabriel Hoh Teck Ling, Yan Yan Felicia Yong, Kian Aun Law and Xuerui Shi
This paper aims to explain the factors shaping collective action within low-cost housing communities, focusing on parcel holders, through the utilisation of an expanded…
Abstract
Purpose
This paper aims to explain the factors shaping collective action within low-cost housing communities, focusing on parcel holders, through the utilisation of an expanded institutional analysis development (IAD) framework, which extends upon Ostrom’s foundational framework. Additionally, the paper explores four different property management approaches accessible to these communities.
Design/methodology/approach
The research employed a mixed-method approach comprising four sequential steps. Firstly, a quantitative inquiry entailed a questionnaire survey administered to 633 parcel holders across four low-cost housing schemes, aimed at discerning factors influencing collective action. Subsequently, a qualitative investigation involved face-to-face interviews with key stakeholders to elucidate the contributing factors of collective action, with a specific focus on Nursa Kurnia (a successful low-cost housing scheme comprising 200 units), accessible via Kuala Lumpur Middle Ring Road II. Thirdly, the study explored the social practice of “commoning the governance”. Lastly, the paper advocated for housing policy interventions, specifically proposing government subsidies for lower-income parcel holders.
Findings
Exemplified by the success of Nursa Kurnia, the research findings emphasised the importance of shifting local management’s mindset from a zero-sum approach to a win-win perspective. It highlighted the pivotal role of four factors (resource system, governance system, context and historical development) in shaping collective action and fostering improved property management practices. Moreover, the study highlighted the potential of “commoning the governance” as a new approach capable of addressing collective action challenges in low-cost housing management, presenting a promising avenue for future endeavours.
Research limitations/implications
As more studies utilising the expanded IAD framework become available in the future, there is potential for further refinement and enhancement of the framework.
Practical implications
This study offers valuable insights for policymakers, property developers, local management and local communities, shedding light on challenges associated with the self-organisation of shared resources. Moreover, it highlights the potential of “commoning the governance” as a new property management approach to mitigate the impact of collective action problems.
Social implications
The well-being of society’s most vulnerable segment is indicative of the overall societal health. This underscores the significance of addressing the interests and needs of these lower-income groups within the broader social context.
Originality/value
Exploring collective action within the context of self-organising low-cost housing, the study delves into an area marked by persistent challenges like free-riding tendencies and vandalism. Despite significant attention given to collective action issues in the past, the novel approach of “commoning the governance” remains unexamined in the realm of low-cost housing maintenance and management.
Details
Keywords
Xiongming Lai, Yuxin Chen, Yong Zhang and Cheng Wang
The paper proposed a fast procedure for solving the reliability-based robust design optimization (RBRDO) by modifying the RBRDO formulation and transforming it into a series of…
Abstract
Purpose
The paper proposed a fast procedure for solving the reliability-based robust design optimization (RBRDO) by modifying the RBRDO formulation and transforming it into a series of RBRDO subproblems. Then for each subproblem, the objective function, constraint function and reliability index are approximated using Taylor series expansion, and their approximate forms depend on the deterministic design vector rather than the random vector and the uncertain estimation in the inner loop of RBRDO can be avoided. In this way, it can greatly reduce the evaluation number of performance function. Lastly, the trust region method is used to manage the above sequential RBRDO subproblems for convergence.
Design/methodology/approach
As is known, RBRDO is nested optimization, where the outer loop updates the design vector and the inner loop estimate the uncertainties. When solving the RBRDO, a large evaluation number of performance functions are needed. Aiming at this issue, the paper proposed a fast integrated procedure for solving the RBRDO by reducing the evaluation number for the performance functions. First, it transforms the original RBRDO problem into a series of RBRDO subproblems. In each subproblem, the objective function, constraint function and reliability index caused are approximated using simple explicit functions that solely depend on the deterministic design vector rather than the random vector. In this way, the need for extensive sampling simulation in the inner loop is greatly reduced. As a result, the evaluation number for performance functions is significantly reduced, leading to a substantial reduction in computation cost. The trust region method is then employed to handle the sequential RBRDO subproblems, ensuring convergence to the optimal solutions. Finally, the engineering test and the application are presented to illustrate the effectiveness and efficiency of the proposed methods.
Findings
The paper proposes a fast procedure of solving the RBRDO can greatly reduce the evaluation number of performance function within the RBRDO and the computation cost can be saved greatly, which makes it suitable for engineering applications.
Originality/value
The standard deviation of the original objective function of the RBRDO is replaced by the mean and the reliability index of the original objective function, which are further approximated by using Taylor series expansion and their approximate forms depend on the deterministic design vector rather than the random vector. Moreover, the constraint functions are also approximated by using Taylor series expansion. In this way, the uncertainty estimation of the performance functions (i.e. the mean of the objective function, the constraint functions) and the reliability index of the objective function are avoided within the inner loop of the RBRDO.
Details
Keywords
Yong Peng, Yi Juan Luo, Pei Jiang and Peng Cheng Yong
Distribution of long-haul goods could be managed via multimodal transportation networks where decision-maker has to consider these factors including the uncertainty of…
Abstract
Purpose
Distribution of long-haul goods could be managed via multimodal transportation networks where decision-maker has to consider these factors including the uncertainty of transportation time and cost, the timetable limitation of selected modes and the storage cost incurred in advance or delay arriving of the goods. Considering the above factors comprehensively, this paper establishes a multimodal multi-objective route optimization model which aims to minimize total transportation duration and cost. This study could be used as a reference for decision-maker to transportation plans.
Design/methodology/approach
Monte Carlo (MC) simulation is introduced to deal with transportation uncertainty and the NSGA-II algorithm with an external archival elite retention strategy is designed. An efficient transformation method based on data-drive to overcome the high time-consuming problem brought by MC simulation. Other contribution of this study is developed a scheme risk assessment method for the non-absolutely optimal Pareto frontier solution set obtained by the NSGA-II algorithm.
Findings
Numerical examples verify the effectiveness of the proposed algorithm as it is able to find a high-quality solution and the risk assessment method proposed in this paper can provide support for the route decision.
Originality/value
The impact of timetable on transportation duration is analyzed and making a detailed description in the mathematical model. The uncertain transportation duration and cost are represented by random number that obeys a certain distribution and designed NSGA-II with MC simulation to solve the proposed problem. The data-driven strategy is adopted to reduce the computational time caused by the combination of evolutionary algorithm and MC simulation. The elite retention strategy with external archiving is created to improve the quality of solutions. A risk assessment approach is proposed for the solution scheme and in the numerical simulation experiment.
Details
Keywords
Chunyu Zhang and Chunshuo Chen
Zhong-yong thinking is a code of conduct of the Chinese people. The purpose of this study is to explore the relationship among Zhong-yong thinking, social capital, knowledge…
Abstract
Purpose
Zhong-yong thinking is a code of conduct of the Chinese people. The purpose of this study is to explore the relationship among Zhong-yong thinking, social capital, knowledge sharing behavior, and employee survival ability.
Design/methodology/approach
Zhong-yong thinking including multi-thinking, integration and harmony, taking a case study of private enterprise in Guangxi of China. Based on the literature, the establishment of the theoretical model and hierarchical regression analysis are explored.
Findings
The multi-thinking, integration and harmony of Zhong-yong thinking have a significant positive effect on social capital and employee survival ability. In addition, employee survival ability is positively affected by social capital. Moreover, knowledge sharing behavior has a positive moderating between the multi-thinking dimension of Zhong-yong thinking and social capital, and the remaining dimensions have no moderating effect. Knowledge sharing behavior has no moderating effect on the relationship between social capital and employee survival ability.
Practical implications
Zhong-yong thinking and social capital are actively affecting employee survival ability. Therefore, companies need to work harder to improve their employees' Zhong-yong thinking and social capital.
Originality/value
The paper extends Zhong-yong thinking, social capital and employee survival ability literature to fill gaps in how China people require to both access employee survival ability. The policy value of the work is in suggesting ways to facilitate employee survival ability of China.