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Roles of leadership in coping with uncertainty are explored in this paper. Through an in‐depth, empirically (CEOs of top, ASEAN publicly listed corporations) grounded discussion, the authors argued for the presence of a deep cultural divide between Eastern and Western leaders on coping with uncertainty. In the process, the authors devise a two dimensional, organic versus forecastability model of strategy behavior for polarizing East‐West leadership styles. Aspects of the Sun Tzu’s Art of War and 5,000 years old, I Ching are discussed with respect to foreknowledge and foresight respectively.

This paper examines corporate identity on three different levels: regional; national and industrial. It then empirically integrates corporate identity with strategy within ASEAN corporations. Multi‐leveled analyses are drawn from statistical results obtained from an already established database of 109 ASEAN public‐listed companies. It seeks to relate corporate identity to the anatomy of strategic planning within major corporations in the ASEAN region.