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Article
Publication date: 1 February 1989

Carolyn Y. Woo, Gary E. Willard and Stephen M. Beckstead

As corporate America engages in major restructuring programs, spin‐offs are becoming a popular option. Several factors increase the chances that a spin‐off will succeed.

286

Abstract

As corporate America engages in major restructuring programs, spin‐offs are becoming a popular option. Several factors increase the chances that a spin‐off will succeed.

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Journal of Business Strategy, vol. 10 no. 2
Type: Research Article
ISSN: 0275-6668

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Publication date: 1 January 2005

Sundar G. Bharadwaj and Rajan Varadarajan

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

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Article
Publication date: 1 April 1988

William L. Shanklin

Inquiries into the relationship between market share and profitability have provided valuable generalizations and insights about business strategy. A case has been made for both…

206

Abstract

Inquiries into the relationship between market share and profitability have provided valuable generalizations and insights about business strategy. A case has been made for both high and low market share strategies in the pursuit of superior profitability. However, what these studies mean for business strategists in medium share companies looking to improve sub‐par profitability is not so clear. What strategy should they implement? Should they, for instance, chase additional share or selectively concede share and focus their efforts on profitable segments and niches? The answers formulated to this question will have long‐term strategic consequences. A number of studies have considered the statistical relationship between market share and profitability. The issue has also been looked at from the perspective of high share and low share firms. This article deals with market share/profitability in terms of strategic options for top management in medium share companies.

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Journal of Consumer Marketing, vol. 5 no. 4
Type: Research Article
ISSN: 0736-3761

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Book part
Publication date: 1 January 2005

Naresh K. Malhotra

Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

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Article
Publication date: 1 March 1992

Ann T. Kuzma and William L. Shanklin

Examines the position of medium‐market‐share companies in relationto their smaller and larger counterparts and compares the inherentcompetitive advantages and disadvantages…

266

Abstract

Examines the position of medium‐market‐share companies in relation to their smaller and larger counterparts and compares the inherent competitive advantages and disadvantages. Highlights the options available to such companies attempting to change their position, e.g. increasing market share or concentrating on specific profitable core accounts. Considers the relationship between market share and profitability. Concludes that such companies require product differentiation and a high‐level of customer orientation in order to compete successfully.

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Journal of Business & Industrial Marketing, vol. 7 no. 3
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 11 October 2020

Tessa Withorn, Joanna Messer Kimmitt, Carolyn Caffrey, Anthony Andora, Cristina Springfield, Dana Ospina, Maggie Clarke, George Martinez, Amalia Castañeda, Aric Haas and Wendolyn Vermeer

This paper aims to present recently published resources on library instruction and information literacy, providing an introductory overview and a selected annotated bibliography…

8937

Abstract

Purpose

This paper aims to present recently published resources on library instruction and information literacy, providing an introductory overview and a selected annotated bibliography of publications covering various library types, study populations and research contexts.

Design/methodology/approach

This paper introduces and annotates English-language periodical articles, monographs, dissertations, reports and other materials on library instruction and information literacy published in 2019.

Findings

The paper provides a brief description of all 370 sources and highlights sources that contain unique or significant scholarly contributions.

Originality/value

The information may be used by librarians, researchers and anyone interested as a quick and comprehensive reference to literature on library instruction and information literacy.

Details

Reference Services Review, vol. 48 no. 4
Type: Research Article
ISSN: 0090-7324

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Book part
Publication date: 19 August 2017

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Abstract

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Human Capital and Assets in the Networked World
Type: Book
ISBN: 978-1-78714-828-4

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Article
Publication date: 1 February 1985

Hannelore B. Rader

The following is an annotated list of materials that discuss the ways in which librarians can provide library users with orientation to facilities and services, and instruct them…

74

Abstract

The following is an annotated list of materials that discuss the ways in which librarians can provide library users with orientation to facilities and services, and instruct them in library information and computer skills. This is RSR's 11th annual review of this literature, and covers publications from 1984. A few items from 1983 have been included because of their significance, and because they were not available for review last year. Several items were not annotated because the compiler was unable to secure them.

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Reference Services Review, vol. 13 no. 2
Type: Research Article
ISSN: 0090-7324

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Book part
Publication date: 1 January 2006

Gina L. Miller, Naresh K. Malhotra and Tracey M. King

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Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1305-9

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Article
Publication date: 1 November 2003

Robert E. Morgan, Carolyn A. Strong and Tony McGuinness

Adopts a firm‐level approach and attempts to develop our understanding of the means through which different types of firm compete. Addresses specifically, a lacuna in existing…

18017

Abstract

Adopts a firm‐level approach and attempts to develop our understanding of the means through which different types of firm compete. Addresses specifically, a lacuna in existing knowledge by investigating a fundamental research question: “How do firms pursuing a prospector mode of market strategy differ from those pursuing a defender, analyzer or reactor strategy in terms of the product‐market positioning attributes they exhibit?“ Miles and Snow provide the basis for the assessment of strategy types, while “strategic market positioning” is characterised as the product‐market positions established by the firm. Conceptualises strategic market positioning as the ways in which firm‐specific resources and assets are deployed to build positional advantages in product‐markets. Presents analyses of data generated from high technology, medium and large, industrial manufacturing firms and discusses these results in the light of previous findings. Places particular emphasis on the distinguishing characteristics of prospector‐type firms. Identifies a number of potential research avenues from this study and discusses several implications for executives.

Details

European Journal of Marketing, vol. 37 no. 10
Type: Research Article
ISSN: 0309-0566

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