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1 – 10 of 31Stephan Dahl, Lynne Eagle and Carlos Báez
The purpose of this paper is to review the nature of advergames and the rhetoric versus reality of their claimed effects and effectiveness, focusing specifically on their use by…
Abstract
Purpose
The purpose of this paper is to review the nature of advergames and the rhetoric versus reality of their claimed effects and effectiveness, focusing specifically on their use by children.
Design/methodology/approach
A content analysis of major web sites that are likely to have particular appeal to children and an evaluation in order to determine whether the material contained in these sites would be permitted if similar codes of practice, as for other media, would be applied to internet sites.
Findings
The paper finds that the majority of web sites do not comply with the existing broadcasting codes of practice for mainstream advertising.
Research limitations/implications
The study is exploratory in nature and the sample size limited.
Practical implications
As the paper suggests that advertisers should critically examine the content of their web sites and open the debate about what constitutes acceptable online behavior.
Originality/value
The paper offers insights about the content of advergames in practice and the potential problems associated with regulation of advertising in different media forms, especially new and evolving media forms.
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Jorge Limon-Romero, Jorge Luis García-Alcaraz, Carlos Gastelum-Acosta, Jiju Antony, Yolanda Baez-Lopez and Guilherme Tortorella
This paper aims to provide new and valuable insights for organizations that have decided to implement Lean Six Sigma (LSS) as a strategy for continuous improvement in search of…
Abstract
Purpose
This paper aims to provide new and valuable insights for organizations that have decided to implement Lean Six Sigma (LSS) as a strategy for continuous improvement in search of business excellence. This objective is achieved through statistically modeling the causal relationships between the critical success factors (CSFs) of LSS for a successful deployment of this strategy.
Design/methodology/approach
A statistically validated questionnaire was used to collect information from LSS practitioners in manufacturing industries located on Mexico’s northern border. Some hypotheses for relationships between LSS CSFs are developed theoretically first and empirically tested later using the structural equation modeling technique.
Findings
Proposed relationships between LSS CSFs have been demonstrated to be statistically significant, making clear that this implementation should always begin with a strong and decided participation and commitment of top management. Later, other CSFs must be activated and put into operation in a specified order to increase the probability of a successful implementation reflected in well-executed continuous improvement projects and achieving the expected benefits.
Originality/value
This paper proposes a structural model which has been statistically validated with information directly collected from skilled practitioners who have developed continuous improvement projects using the LSS methodology. Further, some relationships between LSS CSFs that, to the best of the author’s knowledge, had not been demonstrated empirically are now explored and verified in our work.
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Carlos Gastelum-Acosta, Jorge Limon-Romero, Yolanda Baez-Lopez, Diego Tlapa, Jorge Luis García-Alcaraz, Cesar Puente and Armando Perez-Sanchez
This paper aims to identify the relationships among critical success factors (CSFs) for lean six sigma (LSS) implementation in higher education institutions (HEIs).
Abstract
Purpose
This paper aims to identify the relationships among critical success factors (CSFs) for lean six sigma (LSS) implementation in higher education institutions (HEIs).
Design/methodology/approach
An extensive literature review was conducted to design the survey instrument, which the authors later administered in Mexican public HEIs to identify the existing relationships among the CSFs and their impact on the benefits obtained from implementing LSS projects. The data were empirically and statistically validated using exploratory and confirmatory factor analysis. Additionally, the authors applied the structural equation modeling (SEM) technique on SPSS Amos to validate the nine hypotheses supporting the research.
Findings
The results suggest that the success of LSS projects in HEIs is highly bound to a serious commitment from top management and several interrelated factors.
Research limitations/implications
The main limitations of the study are that the research is cross-sectional in nature and regional in focus. Namely, the data used to validate the structural model were gathered from a small representative subset of the study population – i.e. Mexican public HEIs – and at a specific point in time.
Practical implications
The results reported here represent a reference framework for HEIs worldwide that wish to continuously improve their processes through LSS improvement projects.
Originality/value
This study proposes a statistically validated model using the SEM technique that depicts the relationships among LSS CSFs in HEIs.
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Carlos Gastelum-Acosta, Jorge Limon-Romero, Diego Tlapa, Yolanda Baez-Lopez, Guilherme Tortorella, Manuel Ivan Rodriguez Borbon and Christian Xavier Navarro-Cota
The objective of the study is to design and validate an instrument that allows organizations to assess their status regarding the adoption of the critical success factors (CSFs…
Abstract
Purpose
The objective of the study is to design and validate an instrument that allows organizations to assess their status regarding the adoption of the critical success factors (CSFs) that enable lean six sigma (LSS) implementation in order to achieve the expected benefits.
Design/methodology/approach
An extensive literature review was conducted to define the LSS CSFs that have to be considered for the development of the questionnaire that would later be applied across all manufacturing companies on the Northern Mexican border. Once the database was built, a statistical verification of the assumptions required for factor analysis took place. Finally, the due construct validation was carried out to verify whether the proposed instrument measured reliably what it is intended to.
Findings
A questionnaire measuring nine CSFs, as well as the benefits associated with the implementation of LSS, was designed and validated through 61 items.
Research limitations/implications
The main limitations of this study are that the research is cross-sectional and that the study was carried out taking as a reference only exporting manufacturing companies located in the border area between Mexico and the United States.
Practical implications
The validated instrument is expected to serve as a useful tool for companies interested in the implementation of LSS.
Originality/value
This study introduces a validated tool for the analysis of LSS CSFs while providing evidence of construct validity and the solid structure of the factors.
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Christian Benjamin Cabezas, Carlos Vidal Acurio, Marie-France Merlyn, Cristina Elizabeth Orbe and Wilma Leonila Riera
The purpose of this paper is to identify the main variables that affect the establishment of a good faculty-student pedagogical relationship in representative samples from a main…
Abstract
Purpose
The purpose of this paper is to identify the main variables that affect the establishment of a good faculty-student pedagogical relationship in representative samples from a main university in Ecuador.
Design/methodology/approach
In the first phase of this exploratory mixed methods study, focus groups were conducted to identify the variables of interest, and in a second phase, these variables were rated in relevance by applying the “pile-sort” method.
Findings
Results showed that for students, the variable that most affects the establishment of a good relationship with their faculty is the “faculty’s knowledge,” while the variable that showed the least effect is the “number of students in the classroom.” On the other hand, faculty members responded that the variables that most affect the establishment of a good pedagogical relationship are “empathy with students,” “vocation” and “faculty’s knowledge,” while they considered that the least relevant variables were “context” variables such as “the number of students in the classroom” and “the physical conditions of the classroom.”
Practical implications
These results provide relevant insights into the importance that students place on the theoretical resources that faculty members show as a foundation for establishing positive relationships. In the same way, the relevance that faculty members place on the elements “empathy,” “vocation” and “knowledge” as key variables needed to establish positive interactions.
Originality/value
Previous research had underlined the importance that positive faculty-students relationships have on achieving learning goals. However, the variables that would affect the establishment of these relationships were not clearly recognized.
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Eduardo Parra-López, Almudena Barrientos-Báez and José Alberto Martínez-González
Artisan gastronomy is becoming increasingly important in a destination’s tourism competitiveness. The aim of this chapter is to discuss why artisan gastronomy is important in…
Abstract
Artisan gastronomy is becoming increasingly important in a destination’s tourism competitiveness. The aim of this chapter is to discuss why artisan gastronomy is important in developing new innovative tourism attractions. To do this, the reasons why tourists like local food and the way this increases the cultural attractiveness of a region are stated. This is important particularly for countries like Spain that derive their competitiveness from artisan gastronomy. The role of artisan gastronomy is stated in terms of Tenerife in Spain. Managerial suggestions are also stated.
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The growing displacement of theory and other forms of wide-ranging knowledge of social phenomena by empirical research methods in economics is widely noted by economists and…
Abstract
The growing displacement of theory and other forms of wide-ranging knowledge of social phenomena by empirical research methods in economics is widely noted by economists and historians of economic knowledge. Less attention has been devoted, however, to understand the materialization of such changes in the scientific practices. This article studies the recent transformations in the epistemological practices at CEDE, a research center in Colombia. I use a machine learning technique called Topic Modeling, interviews to CEDE researchers, and exegesis of papers to characterize a shift in the production of knowledge in microeconometrics at CEDE during the years 2000 and 2018. I explain this shift by characterizing two sets of epistemological practices that implies a recent tendency to disdain research that cannot make a “strong” causal inference.
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Rosalina Torres-Ortega and Carlos Alberto Santamaria-Velasco
COVID-19 has spread so quickly and uninterruptedly that it has put great pressure on the capacities of emerging countries, especially the Latin America area. Its impacts that will…
Abstract
COVID-19 has spread so quickly and uninterruptedly that it has put great pressure on the capacities of emerging countries, especially the Latin America area. Its impacts that will have on businesses and entrepreneurs, it can be inferred that the duration of this crisis is still uncertain; thus, the aim on this chapter is to aggregate the current knowledge on how COVID-19 has impacted the entrepreneurship, and their expectations in the short and medium term. We examined 37 articles published between 2020 and 2021. To develop the discussion, we conducted descriptive review including year, affiliation of the first author, type of study, research methods in reviewed papers, and the origin of the empirical sample. We follow our thematic analysis within four broad categories: (1) crisis; (2) digitalization; (3) education; and (4) employment. Our results show that the call to address grand challenges, particularly relate to digitalization, public policies focused on supporting entrepreneurs and education in entrepreneurship in the Latin America context.
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