Burcin Hatipoglu, Bengi Ertuna and Duygu Salman
This study aims to analyze corporate social responsibility (CSR) programs in tourism as a tool for sustainable development in the CSR program of a multinational enterprise in…
Abstract
Purpose
This study aims to analyze corporate social responsibility (CSR) programs in tourism as a tool for sustainable development in the CSR program of a multinational enterprise in Turkey.
Design/methodology/approach
This study includes qualitative research on a single company, content analysis of company-originated documents, participant observations, questionnaires for tourism project coordinators and follow-up interviews with company directors and project managers.
Findings
The paper identifies immediate context variables, program management, the complementary nature of interests and the diverse capabilities of the partners and an ongoing evaluation process as the determining factors for creating shared value for CSR programs in tourism.
Research limitations/implications
Despite the challenges of impact assessment and measurement of long-term effects, the study proposes a systematic framework for evaluating shared value creation generated by CSR activity.
Practical implications
The evaluation methodology introduced in this research will be of use to CSR program developers in interpreting and reporting on the anticipated outcomes and impacts of their interventions in sustainable tourism development.
Social implications
A lack of outcome evaluation and impact assessment may affect accountability and, hence, the legitimacy of CSR programs. This study attempts to mitigate that limitation by introducing a novel methodology.
Originality/value
The value of CSR in tourism is a highly contested issue, despite its high potential for contributing to sustainable development. This longitudinal research goes beyond presenting immediate outputs of a CSR program in sustainable tourism; it discusses intermediate outcomes in the form of capitals, community well-being and shared value for society at large.
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Bengi Ertuna, Maria D. Alvarez and Burcin Kalabay Hatipoglu
This chapter examines the role of higher education institutions (HEIs) as partners in multi-stakeholder initiatives to implement sustainable development goals (SDGs) in tourism…
Abstract
This chapter examines the role of higher education institutions (HEIs) as partners in multi-stakeholder initiatives to implement sustainable development goals (SDGs) in tourism. Accordingly, the study describes the actions and leadership of the HEIs, explaining how they engage with diverse stakeholders to enable transformative change at various levels. A conceptual model is proposed and used to evaluate the 12 case studies identified by a systematic literature search. The results generate insights into the actions of the HEIs in terms of modes of partnership and their commitment. The cases document the diversity of roles assumed by HEIs for creating impact at different levels when integrating SDGs in tourism and paving the way for transformative change and sustainable development through tourism. The findings suggest a critical leadership role for HEIs through sense-making, interpretation of societal challenges, and alignment of stakeholders’ values and goals by facilitating multi-stakeholder consultations.
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Maria D. Alvarez and Burçin Hatipoğlu
The chapter investigates the evaluation and rating practice of individual travelers, through the examination of user-generated comments on the Internet. The study focuses on…
Abstract
The chapter investigates the evaluation and rating practice of individual travelers, through the examination of user-generated comments on the Internet. The study focuses on determining the most mentioned attributes of the accommodation experience, with consideration given to nationality differences. The individual evaluations of 40 Istanbul hotels are examined through an analysis of guest comments and hotel ratings posted in the Booking.com web site. The results obtained through content analysis provide knowledge to the accommodation industry in Istanbul regarding the areas in need of improvement, with consideration to variations among guests from different nationalities.
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Burcin Hatipoglu and Bengi Ertuna
In this chapter, we analyze the interplay between the traditional conception of corporate social responsibility (CSR) and international norms and initiatives to understand…
Abstract
In this chapter, we analyze the interplay between the traditional conception of corporate social responsibility (CSR) and international norms and initiatives to understand business engagement with the development agenda. Drawing on empirical evidence from 50 publicly listed companies, this article delineates the conditions under which CSR can play a constructive role in engaging with grand challenges, addressing development agenda and public policy gaps in a developing country, Türkiye. We defined and used four CSR dimensions to portray the companies’ response to the development agenda: integration with the core business, the extent of reach, instruments for implementation, and collaboration with external partners. Findings indicate that companies acting in line with the local conception of CSR by adopting a social mission beyond business display alignment of their CSR strategy with the global sustainable development agenda by adopting international norms and initiatives.
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Maria D. Alvarez, Bengi Ertuna, Dilek Ünalan and Burçin Hatipoğlu
Regional development agencies (RDAs) have recently been established in Turkey as a policy vehicle to support local governments and coordinate stakeholders’ activities. In…
Abstract
Regional development agencies (RDAs) have recently been established in Turkey as a policy vehicle to support local governments and coordinate stakeholders’ activities. In compliance with the European Union policy guidelines, regional-level planning and policymaking are introduced for the first time in Turkey. Within the new system, tourism is designated as one of the critical development tools and thus the RDAs have become actively involved in tourism planning and development. The purpose of this chapter is to analyze the role of these organizations in the enhancement of tourism in less developed areas, examining the case of Thrace and North Anatolia regions in Turkey, and the activities of these respective agencies.
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Purpose: To examine the refugee women's empowerment and integration component of the pilot program of a Turkish social entrepreneurial organization (SEO) specialized in supporting…
Abstract
Purpose: To examine the refugee women's empowerment and integration component of the pilot program of a Turkish social entrepreneurial organization (SEO) specialized in supporting disadvantaged women's empowerment. Methodology/Approach: The chapter utilizes a comparative qualitative case study approach to investigate the interplay between the dimensions of: business model, knowledge acquisition, and learning experiences, the achievement of goals, and scalability in determining social innovations. Findings: Despite the widespread belief that women's cooperative is an ideal business model for inclusivity, the chapter presents a variance in achieving this goal. The results propose that a strong business model, enhanced with knowledge acquisition and learning, and an inclusive approach to innovation, enable a women's cooperative to offer desirable solutions to community needs, improving its chances for higher impact. Research Limitations/Implications: The chapter adds to social entrepreneurship literature by offering multilevel analysis in examining social innovation, which has been often neglected as a research approach in the field. It asserts that an investigation into the community as a unit of analysis promises to be viable research in social innovation studies. Practical Implications: An inclusive approach that develops relations with the broader community and networking with other cooperatives and social actors is essential for women's cooperatives. Social Implications: The SEO's increasing local reach and impact have made it a strong actor in women's empowerment on the ground and force for institutional change. In the long term, SEOs' actions targeting multiple actors of influence will increase the chances of suggested framework changes accepted by policymakers.