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In terms of the role of myth in decision making, this paper focuses on the way myth obfuscates critical issues related to shared governance in higher education. The result of that obfuscation is a minimization of the realities that work against shared governance by favoring an untenable view based on an idealistic and unattainable vision of shared governance. First, however, a critique of myth is in order to demonstrate not only that myth is no more than ordinary interpretation but also that it is insufficiently based on rationality and can become a dangerous instrument in the hands of policy makers.

To explore the status, interests, and intentions of peer reviewers and how editors enlist and muster these factors to enhance the prestige of a scholarly publication.

Case study: use of a 30‐year accumulation of editorial office records of one scholarly journal to analyze the contents of peer review comments and correspondence; direct quotes highlight key themes.

Peer reviewers labor to obtain more than the certification, authentication, and quality of individual works. The volume and variety of commentary generated by a double‐blind peer review process reveal concerns behind reviewer comments to authors and effects over time.

The study centers on one journal, Libraries & Culture, a publication committed to the specialized, interdisciplinary research about the history of libraries and the collection of cultural records.

The strategic nature of the administration and management of the invisible work of peer reviewers becomes more apparent. The interests and intentions of peer reviewers surface in commentary intended only for authors. Commentary relates to a variety of themes including personal interests, pedagogical and disciplinary objectives, field expansion agendas as well as the prestige of the publication. These themes suggest peer review as a potentially effective guiding mechanism for long‐term endeavors that benefit author, reviewer, and editor as interrelated players in arenas where distinction is at stake.

Examines the use of celebrity endorsement in advertising. Reviews the results of a recent study looking at the effect of a celebrity′s attractiveness, trustworthiness and expertise on product purchase intentions, and of one examining the relevance of physical attractiveness and other symbolic attributes of the endorser in relation to product meaning. Considers implications for marketing managers and concludes that further research is necessary.

We are growing accustomed to shock tactics of the US Administration in dealing with toxic residues in food or additives which are a hazard to man, as well as the daily press infusing sensation, even melodrama, into them, but the recent action of the FDA in calling in from the food market several million cans of tuna and other deep sea fish because of the presence of mercury has had the worthwhile effect of drawing world attention to the growing menace of environmental pollution. The level of mercury in the fish is immaterial; it should never have been there at all, but it stresses the importance of the food chain in the danger to man and animal life generally, including fish beneath the sea. Without underestimating risks of pollution in the atmosphere from nuclear fission products, from particulate matter carried in the air by inhalation or even skin absorption, food and drink, which includes aqua naturale would seem to be the greatest danger to life. What these recent events illustrate in a dramatic manner, however, is the extent of pollution.

The case is a continuation of the series of articles, written in the form of a case, that focus upon various issues relating to case research, writing and teaching with cases. In this article Professor Moore and the other fictitious characters, confront the difficulties that he had experienced grading student case analyses. In discussing the situation with his department chair Gloria Gorham he learns much about the origins of grading and the various methods of evaluating student work. At a later date other colleagues, Chris Anderson and Dave Berger, are brought into the discussion expressing their views and providing rubrics for use in grading student case analyses.

Considers the results of recent studies of celebrity endorsers in advertisements. Analyses the results of a particular study evaluating three product categories: bath towels, blue jeans, and VCRs; two endorsers: Madonna and Christie Brinkley; and the product when advertised by each celebrity. Concludes that the endorser tends to pass their own image onto the product, particularly if the product has an undefined image, so it is important that the endorser′s image is consistent with the desired product image.

Social studies teachers possess a daunting task in a 21^st century environment of economic-mindedness and technological infatuation. In a setting of individualism and instant gratification, enabling a future citizenry to realize the patterns of economic disparity and to accept their responsibilities towards other less fortunate citizens provides a formidable challenge. The authors interpret understandings of citizenship as being closely related to conceptualizations of economics and view methods by which classrooms employ instructional technology as paramount to exploring these associations. This paper conveys how technology represents an instructional resource that may foster exploration and examination of these relationships and describes a student-centered cooperative instructional model for its classroom implementation.

At the Royal Society of Health annual conference, no less a person than the editor of the B.M.A.'s “Family Doctor” publications, speaking of the failure of the anti‐smoking campaign, said we “had to accept that health education did not work”; viewing the difficulties in food hygiene, there are many enthusiasts in public health who must be thinking the same thing. Dr Trevor Weston said people read and believed what the health educationists propounded, but this did not make them change their behaviour. In the early days of its conception, too much was undoubtedly expected from health education. It was one of those plans and schemes, part of the bright, new world which emerged in the heady period which followed the carnage of the Great War; perhaps one form of expressing relief that at long last it was all over. It was a time for rebuilding—housing, nutritional and living standards; as the politicians of the day were saying, you cannot build democracy—hadn't the world just been made “safe for democracy?”—on an empty belly and life in a hovel. People knew little or nothing about health or how to safeguard it; health education seemed right and proper at this time. There were few such conceptions in France which had suffered appalling losses; the poilu who had survived wanted only to return to his fields and womenfolk, satisfied that Marianne would take revenge and exact massive retribution from the Boche!

This paper aims to identify through a systematic review the roles that archivists adopt in a changing archival landscape and to illustrate any similarities between the roles of archivist and librarians.

The systematic literature review approach was adopted for the purposes of this research. Specifically, peer-reviewed literature published in English between 2000 and 2015 was considered. The relevant papers were retrieved based on specific search terms run on related databases.

The analysis showed that the traditional roles of record-keeper and collection manager were still relevant, whereas new ones, namely, digital archivist, archivist as educator and dual archivist/librarian, started to prevail. The technological developments as well as the social and educational changes seemed to have affected the emergence of these new roles, whereas the need for collaboration and communication among archivists, librarians and researchers was evident in many roles, namely, archivist as educator, dual archivist/librarian and archivist as researcher.

This literature review explored the different roles that archivists adopt within their work context and not the archivists’ skills, duties and responsibilities.