Abstract
Purpose
This paper aims to test the effects of social presence (SP) and other related factors, including trust, self-construal and brand familiarity, in affecting consumers’ purchase intention of live-streaming workout courses.
Design/methodology/approach
Three between-subjects, Web-based experimental studies were conducted. There were separately 108, 208 and 284 valid questionnaires collected in the three studies. Moderation and mediation analyses were performed to test the research hypotheses.
Findings
Users’ sense of SP when watching live-streaming courses positively affects their willingness to purchase courses, and users’ sense of trust plays a mediating role in the influence of users’ SP on their purchase intention. In addition, when users belong to dependent self-construal rather than independent self-construal, their trust in live-streaming courses plays a stronger mediating role in the influence of users’ SP on their purchase intentions. What is more, when users have high brand familiarity rather than low brand familiarity, their trust in online live-streaming plays a stronger mediating role in the influence of users’ SP on their purchase intentions.
Originality/value
This research delineates the effects of SP on the consumption of live-streaming courses, thus further adding to the understanding of the role of real-time interaction in determining consumer behavior. It also highlights the roles of self-construal and brand familiarity as mediating influences on the relationship between SP and consumer trust.
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Xiannong Wang, Nannan Wang and Boya Jia
The concrete-filled double skin steel tubes (CFDST) column is a new type of steel composite structure column. At present, international and domestic research are still lacking in…
Abstract
The concrete-filled double skin steel tubes (CFDST) column is a new type of steel composite structure column. At present, international and domestic research are still lacking in regards to this composite structure column. Therefore, a study of the composite structure column would have great theoretical and practical significance. In this paper, an experiment using concrete-filled double skin steel tubes columns with square-circular section is conducted under repeated loading and then under static axial compression. The test results show that the new type of composite structure column has excellent ductility and relatively good surplus bearing capacity. So, the test has laid a certain foundation for doing analysis and study on the new type of composite structure column in the future.
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Myeong Chul Ko and Jesse W. Campbell
The informal dimension of organizational experience can shape performance-relevant employee behavior, including voluntary turnover. The authors develop a multi-stage model of…
Abstract
Purpose
The informal dimension of organizational experience can shape performance-relevant employee behavior, including voluntary turnover. The authors develop a multi-stage model of turnover intention relevant to public organizations based on the quality of informal intra-organizational employee ties. Specifically, the authors argue that organizational social capital reduces turnover intention both directly and indirectly via its influence on person-organization fit, organizational cynicism and job satisfaction.
Design/methodology/approach
The authors use data from a survey of 946 Korean public sector employees and partial least squares structural equation modeling to test our hypotheses. A number of checks are performed to evaluate the integrity of the data and probe the robustness of the results.
Findings
The authors find that there is a significant link between organizational social capital and turnover intention, but that this relationship is fully mediated by the specified intervening processes. Social capital is associated with increased P-O fit, increased job satisfaction and reduced cynicism. In turn, P-O fit reduces turnover intention both directly and indirectly via increased job satisfaction and reduced cynicism.
Originality/value
While a number of studies demonstrate the value of organizational social capital, the current study works through the theoretical mechanisms by which social capital is transformed into valued organizational outputs. Some of these are specifically relevant to public organizations. The authors describe the model's practical relevance and suggest research questions that can build upon our findings. The authors also note the study's limitations.
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Examines the tenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects. Subjects…
Abstract
Examines the tenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects. Subjects discussed include cotton fabric processing, asbestos substitutes, textile adjuncts to cardiovascular surgery, wet textile processes, hand evaluation, nanotechnology, thermoplastic composites, robotic ironing, protective clothing (agricultural and industrial), ecological aspects of fibre properties – to name but a few! There would appear to be no limit to the future potential for textile applications.
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There is an increasing focus on the significance of tourism ethnocentrism in determining the success of tourism development and marketing. However, the relationship between…
Abstract
Purpose
There is an increasing focus on the significance of tourism ethnocentrism in determining the success of tourism development and marketing. However, the relationship between tourism ethnocentrism and various tourism-related concepts remains inadequately explored. Hence, this study aims to address the growing need to examine the factors that bolster tourism ethnocentrism in emerging tourism destinations using stimulus-organism-response (S-O-R) paradigm.
Design/methodology/approach
Using a quantitative cross-sectional survey design, the study gathered data from 434 respondents, which were subsequently analyzed using structural equation modeling.
Findings
The results highlight crucial findings: destination promotional videos contribute to the accumulation of tourism knowledge, which, in turn, fosters tourism ethnocentrism. These findings imply that tourism knowledge mediates the relationship between destination promotional videos and tourism ethnocentrism.
Practical implications
The study strongly advocates for using destination promotional videos to enhance resident support for tourism by augmenting perceived tourism knowledge. Managers in destination marketing organizations (DMOs) are encouraged to adopt destination promotional videos as a novel approach for promoting inclusive tourism development by enhancing tourism knowledge as mechanisms for promoting tourism ethnocentrism.
Originality/value
By considering and proposing destination promotional videos as an ambivalent mechanism of tourism ethnocentrism, this study is an academic endeavor that advances insights into the occurrence of tourism ethnocentrism as an important component of inclusive tourism development.
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Engaged employees assure organizational competitiveness and sustainability. The purpose of this study is to explore the relationship between job resources and employee turnover…
Abstract
Purpose
Engaged employees assure organizational competitiveness and sustainability. The purpose of this study is to explore the relationship between job resources and employee turnover intentions, with employee engagement as a mediating variable.
Design/methodology/approach
Data were collected from 934 employees of eight wholly-owned pharmaceutical industries. The proposed model and hypotheses were evaluated using structural equation modeling. Construct reliability and validity was established through confirmatory factor analysis.
Findings
Data supported the hypothesized relationship. The results show that job autonomy and employee engagement were significantly associated. Supervisory support and employee engagement were significantly associated. However, performance feedback and employee engagement were nonsignificantly associated. Employee engagement had a significant influence on employee turnover intentions. The results further show that employee engagement mediates the association between job resources and employee turnover intentions.
Research limitations/implications
The generalizability of the findings will be constrained due to the research’s pharmaceutical industry focus and cross-sectional data.
Practical implications
The study’s findings will serve as valuable pointers for stakeholders and decision-makers in the pharmacuetical industry to develop a proactive and well-articulated employee engagement intervention to ensure organizational effectiveness, innovativeness and competitiveness.
Originality/value
By empirically demonstrating that employee engagement mediates the nexus of job resources and employee turnover intentions, the study adds to the corpus of literature.
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Jiayuan Zhao, Hong Huo, Sheng Wei, Chunjia Han, Mu Yang, Brij B. Gupta and Varsha Arya
The study employs two independent experimental studies to collect data. It focuses on the matching effect between advertising appeals and product types. The Elaboration Likelihood…
Abstract
Purpose
The study employs two independent experimental studies to collect data. It focuses on the matching effect between advertising appeals and product types. The Elaboration Likelihood Model serves as the theoretical framework for understanding the cognitive processing involved in consumers' responses to these advertising appeals and product combinations.
Design/methodology/approach
This paper aims to investigate the impact of advertising appeals on consumers' intentions to purchase organic food. We explored the interaction between advertising appeals (egoistic vs altruistic) and product types (virtue vs vice) and purchase intention. The goal is to provide insights that can enhance the advertising effectiveness of organic food manufacturers and retailers.
Findings
The analysis reveals significant effects on consumers' purchase intentions based on the matching of advertising appeals with product types. Specifically, when egoistic appeals align with virtuous products, there is an improvement in consumers' purchase intentions. When altruistic appeals match vice products, a positive impact on purchase intention is observed. The results suggest that the matching of advertising appeals with product types enhances processing fluency, contributing to increased purchase intention.
Originality/value
This research contributes to the field by providing nuanced insights into the interplay between advertising appeals and product types within the context of organic food. The findings highlight the importance of considering the synergy between egoistic appeals and virtuous products, as well as altruistic appeals and vice products. This understanding can be strategically employed by organic food manufacturers and retailers to optimize their advertising strategies, thereby improving their overall effectiveness in influencing consumers' purchase intentions.
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Jyoti Sharma and Rajib Lochan Dhar
– The purpose of this paper is to examine the factors that influence the affective commitment of nursing staff and its subsequent impact on their job performance.
Abstract
Purpose
The purpose of this paper is to examine the factors that influence the affective commitment of nursing staff and its subsequent impact on their job performance.
Design/methodology/approach
A survey-based study was performed among 349 nursing staff working in Uttarakhand, randomly selected from six public healthcare institutes, using a well-established questionnaire. Structural equation modeling was applied to study the mediating effect of affective commitment and its correlation with the constructs used in research.
Findings
The findings of the study revealed that the level of burnout is significantly higher among the nursing staff and had an inverse relation with affective commitment. Further, perceived organizational support and procedural justice showed a positive relation with affective commitment in contrast to burnout. Moreover, affective commitment had a strong impact on job performance of the nursing staff, indicated by direct relation with a value of 0.70.
Research limitations/implications
The findings contribute by recognizing the various factors affecting the performance of nursing staff specifically in developing country like India. Limited in geographical area, industry and a self-rated questionnaire are some of the limitations of the present study.
Practical implications
To conclude, this study revealed the vital significance of factors affecting the job performance of nursing staff through affective commitment. Based on the findings, healthcare institutions need to reduce the level of burnout, create and enhance a supportive and fair working environment to enhance the level of affective commitment and consequently the job performance of the nursing staff.
Originality/value
This study has extended the existing literature by identifying the mediating role of affective commitment on factors affecting job performance of nursing staff specifically in the Indian context.
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The purpose of this study is to determine required paint and silicone proportions, their mixing rate and duration to eliminate the pattern problems caused by the misuse of…
Abstract
Purpose
The purpose of this study is to determine required paint and silicone proportions, their mixing rate and duration to eliminate the pattern problems caused by the misuse of silicone polymers in hammertone paints. Results of the findings aim at preventing raw material, manufacturing time and labour losses in hammertone paint production.
Design/methodology/approach
A paint formulation produced commercially was used. The effects of silicone proportion and mixing rate and paint and pigment density on the pattern formation within the paints, to which the spray painting method was applied, were investigated. Brightness controls of the produced paints were done, and the effect of the additive polymer on brightness was investigated. Photographs of paints for each practice were taken.
Findings
The most suitable silicone proportion and mixing conditions for the silver grey paints, in which Al non-leafing pigments were used, were calculated as 0.034-0.036 g/kg-paint and 15 s at 200 rpm, respectively. It was observed that the increase in pigment density increased required silicone proportion for the desired pattern. It was determined that mixing rate and duration were very significant in pattern formation, and that silicone decomposed and the pattern was disrupted in long-continued mixings. In addition, excess silicone use disrupted the pattern and decreased the paint brightness.
Research limitations/implications
This research was conducted for hammertone paints, which are industrial and self-patterned aluminium silvered decorative paints. The results can be used for hammertone paint production.
Practical implications
The results will enable manufacturers to produce hammertone paints more economically. Results can be used in the paint industry to produce such paint.
Originality/value
It is crucial to produce high-quality products using less raw materials in today’s industry, where the amount of raw materials is decreasing, and economical and reliable production is becoming increasingly important. When environmental impacts in the solvent-based paint industry are taken into consideration, paint production in shorter times is important for both workers’ and environmental health. As a result of this study, hammertone paints will be produced more economically by appropriate production conditions yet without any energy, raw material and time loss.
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Mohd Abass Bhat, Shagufta Tariq Khan and Riyaz Ahmad Rainayee
This paper aims to examine employee perceptions of the labor market in the employee turnover intention model and explores how different situations outside work (labor market…
Abstract
Purpose
This paper aims to examine employee perceptions of the labor market in the employee turnover intention model and explores how different situations outside work (labor market conditions) play a role in employee-organizational membership. In addition, it also examines the mediating role of commitment in the relationship between stress and the turnover model.
Design/methodology/approach
Data were collected from 628 private school teachers working in the economically depressed state of J&K (India), which were randomly selected. Confirmatory factor analysis was used for validation of a scale. Structural equation modeling and PROCESS by Hayes was used to test the hypothesized relationships between the study variables.
Findings
The antecedents of occupational stressors contribute negatively toward employees’ psychological state resulting in undesirable employee-organizational relationships such as high turnover intentions and low organizational commitment. Nevertheless, lack of external job opportunities compels employees to maintain organizational membership, even though against the stressful working environment.
Research limitations/implications
This study while acknowledging the inherent limitations, questionnaires are susceptible to and single sectional nature of the study poses limitations.
Practical implications
The practical implication explains that the employee and organization relationship is governed more by external economic conditions than by the psychological feelings of the employees toward the organization (organizational commitment). As also, the moral system of employees, as well as their feelings toward the noble profession makes them feel morally exalted and this binds them to the membership of the organization.
Originality/value
This study mainly focuses on, to understand if and how the conditions of the labor market relate to the employees’ attitudes. This would enable us to gain more insights to the systematic relations of employees’ attitudinal variables such as occupational stress, organizational commitment and employee turnover intentions.