Search results

1 – 10 of 20
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 12 June 2023

Yeonseo Park, Eunju Ko and Boram Do

This paper aims to explore digital fashion products in the metaverse platform contexts and empirically examine the effect of the metaverse platform characteristics on the purchase…

3513

Abstract

Purpose

This paper aims to explore digital fashion products in the metaverse platform contexts and empirically examine the effect of the metaverse platform characteristics on the purchase intention of digital fashion products through users' flow experience and perceived value of the products.

Design/methodology/approach

A survey method was used in this study. Answers from 314 metaverse users were analyzed, and the hypotheses were tested using the structural equations modeling and bootstrapping analysis.

Findings

The analyses showed that telepresence, social interaction and economic flow had significant effects on users' flow experience among the metaverse platform characteristics, while the continuity and content creation of the metaverse platform did not have significant effects. The flow experience also appeared to have significant effects on multiple consumption values, including pleasure value, self-expression value and economic value. Last, the perceived pleasure value and economic value of digital fashion products had a positive effect on purchase intention.

Originality/value

The main contribution of this research is that it is one of the first empirical attempts to investigate individual consumers' perceptions and experiences of digital fashion products in the context of metaverse platforms.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 35 no. 11
Type: Research Article
ISSN: 1355-5855

Keywords

Access Restricted. View access options

Abstract

Details

Stories and Lessons from the World's Leading Opera, Orchestra Librarians, and Music Archivists, Volume 2: Europe and Asia
Type: Book
ISBN: 978-1-80262-659-9

Access Restricted. View access options
Article
Publication date: 9 August 2022

Ian Fillis, Boram Lee and Ian Fraser

The authors consider the role of institutional relationships in providing an exhibition as a launching platform for emerging artists to develop their careers, as well as…

555

Abstract

Purpose

The authors consider the role of institutional relationships in providing an exhibition as a launching platform for emerging artists to develop their careers, as well as contributing to the broader creative economy. The authors view this as an entrepreneurial intervention in challenging the status quo through its potential to stimulate artist career development.

Design/methodology/approach

Data were collected using a case study approach in order to understand the complex inter-relationships between stakeholders of an emerging artists' exhibition at a well-known art institution. A total of 26 interviews were held with a selection of the exhibiting artists, artists from previous years' exhibitions, institution staff, the exhibition selection panel and major prize givers.

Findings

The main relationship value created by the institution as perceived by the exhibiting artists was high-level publicity and exposure of their work. Related benefits such as the potential to build career-enhancing networks were also emphasised. Some of the artists interviewed were aware of the art market structure and how they could create and sustain value within it. Others expressed a lack of awareness of and interest in its operationalisation where more assistance from the institution could help.

Research limitations/implications

This research focussed on the institutional relationships relating to one organisation, albeit one which leads the way in terms of helping to accelerate emerging artist careers. However, best practice lessons emerge from the research in terms of informing similar institutions elsewhere. The authors move beyond quantitative measurement of cultural value activities in developing in-depth qualitative insight into these relationships so that more nuanced understanding is revealed.

Practical implications

There is a need to develop pathways to assist new graduates and for a more strategic focus by art institutions to help develop their careers by creating and sustaining impact and engagement in the marketplace. This will be of interest to policy makers in helping to shape programmes of assistance in the future beyond the art institution. The authors also uncover broader cultural value impacts beyond the exhibition site where these institutional relationships can contribute positively to health and well-being.

Originality/value

The exhibition is one of only a very limited number of similar events throughout the UK and can be viewed as a successful entrepreneurial intervention.

Details

Arts and the Market, vol. 12 no. 2
Type: Research Article
ISSN: 2056-4945

Keywords

Access Restricted. View access options
Article
Publication date: 18 October 2022

Ian Fillis, Kim Lehman, Ruth Rentschler and Boram Lee

This paper aims to provide clarity on arts marketing during COVID-19 by undertaking a critical review and theoretical integration of published cultural and creative industries…

518

Abstract

Purpose

This paper aims to provide clarity on arts marketing during COVID-19 by undertaking a critical review and theoretical integration of published cultural and creative industries (CCIs) data on the pandemic.

Design/methodology/approach

The study draws on the findings from a content analysis of published refereed journal articles and research reports, between 2020 and 2022.

Findings

This study clarifies how scholars in the arts marketing field have examined the concept and identified core dimensions. It also brings together these conceptual categories into an integrative multilevel framework of relevance for arts marketing during COVID-19. The framework outlines interconnected processes as well as dualities, such as digitisation, monetisation and sustainability of the CCIs and poses a future centred on entrepreneurial actions.

Originality/value

The originality of the paper is that it provides clear-cut evidence for new frontiers for research in the field during a period of discontinuous change due to COVID-19, through a literature review that has not been undertaken previously. It links the need to be entrepreneurial as a means for the CCIs to survive and thrive during and after a global crisis.

Details

Arts and the Market, vol. 13 no. 1
Type: Research Article
ISSN: 2056-4945

Keywords

Access Restricted. View access options
Article
Publication date: 29 July 2014

Jae-Young Hwang, Jayhoon Kim, Boram Lee and Jeong Hwan Kim

This study aims to investigate and analyze the usage patterns of electronic book (e-book) users and their perceptions of e-books from various perspectives. Recently, e-book usage…

1596

Abstract

Purpose

This study aims to investigate and analyze the usage patterns of electronic book (e-book) users and their perceptions of e-books from various perspectives. Recently, e-book usage and subscriptions at university libraries in South Korea have significantly increased.

Design/methodology/approach

The authors conduct an extensive survey of 959 e-book users at the five major university libraries, which subscribe to the most e-books in South Korea. The survey contains structured questions as well as fields for open commentary to acquire various opinions. The authors also apply diverse analysis techniques, depending on the characteristics of the survey questions.

Findings

Since the early 2000s, when e-books were first introduced, there has been a considerable change in perception and increase in usage of e-books at South Korean university libraries. Despite this progress, most functions of e-books are not fully utilized. The authors find the role of the library to be very important, as most users learn about and access e-books through the Web sites of university libraries, not through such portal sites as Google. The remarkable result is that users with higher education more easily recognize and have better experiences with e-book services.

Originality/value

This study draws extensive samples and objective questions compared to previous research. The authors also contrast our research results with the other studies conducted within and outside of South Korea. The research shows the changes and differences in perception and usage of e-books by period and country. More importantly, the authors suggest strategies to boost e-book use based on user demands.

Details

The Electronic Library, vol. 32 no. 4
Type: Research Article
ISSN: 0264-0473

Keywords

Access Restricted. View access options
Article
Publication date: 26 March 2010

Boram Park, SooKyoung Ahn and HaeJung Kim

Upon extending Hoffman and Novak's flow model, this paper aims to delineate the blogging motivations with an emphasis of flow mediation to predict blogging behaviors. Three…

3711

Abstract

Purpose

Upon extending Hoffman and Novak's flow model, this paper aims to delineate the blogging motivations with an emphasis of flow mediation to predict blogging behaviors. Three objectives are to: identify determinant dimensions of blogging motivations, behaviors and flow; investigate the hypothesized relationships between blogging motivations, blogging behaviors with the mediation of flow; and control the moderating effect of individual differences (i.e. blogger and blog reader) to disperse their blogging behaviors.

Design/methodology/approach

Using the self‐administered questionnaire, the data (n=432) are collected from students at a public Southwestern university in the USA. Exploratory and confirmatory factor analysis using AMOS 7.0 identifies and validates the measurement model prior to examining the hypothesized relationships. To test the hypothesized relationships, structural equation modeling (SEM) analysis is employed in addition to the multi‐group SEM analysis to scrutinize the moderate effects of blog ownership.

Findings

The findings reveal that the desire for entertainment, information, and efficiency are the primary drivers for blogging behaviors. Specifically, information‐seeking is the decisive motivation to urge digital engagement and e‐shopping behaviors concurrently. This study concludes that telepresence of flow plays a pivotal mediating role to promote both digital engagement and e‐shopping behavior stirring entertainment and information‐seeking motivations. Interestingly, there are disparities between blogger and blog‐reader groups that entail divergent mediating effect of telepresence.

Research limitations/implications

Given the preliminary nature of this approach, there are some limitations as follows: the convenience sampling limits the generalizability of the research; the individual factors as well as social and cultural factors in a global context need to counter why the majority of internet users do not participate in blogging.

Originality/value

Blogging provides distinctive insight into comprehending e‐consumer behavior explicitly with respect to social networking and information searching behaviors while facilitating a state of flow. This approach allows e‐service providers' and researchers' efforts to be more effective and approachable in comprehending the phenomenon through the application of the appropriate theoretical platform.

Details

Journal of Research in Interactive Marketing, vol. 4 no. 1
Type: Research Article
ISSN: 2040-7122

Keywords

Access Restricted. View access options
Article
Publication date: 31 May 2011

Ian Fillis and Boram Lee

The purpose of this research is to focus on the internationalisation process and experiences of Korean theatre companies. Factors investigated include cultural issues impinging on…

3184

Abstract

Purpose

The purpose of this research is to focus on the internationalisation process and experiences of Korean theatre companies. Factors investigated include cultural issues impinging on production values and the roles of entrepreneurial thinking and creativity. An analysis of impacting barriers on performing arts internationalisation is also carried out.

Design/methodology/approach

A case study approach was used to investigate the performance and internationalisation activities of five Korean theatre companies that participated in the Edinburgh Festival Fringe.

Findings

The exporting of Korean cultural products contributes markedly to the perception and understanding of Korea. Small theatre companies with a tolerance of risk‐taking, together with competencies in creativity and entrepreneurial thinking, can help to minimise the effect of unforeseen problems experienced during the internationalisation of theatre productions.

Research limitations/implications

The in‐depth case study approach adopted here has resulted in the uncovering of data that would not have been unveiled through questionnaire analysis alone. The findings can, however, contribute to future large‐scale surveys of the arts industry.

Practical implications

The issues identified in this study are also relevant for other forms of internationalising artistic productions. The successful combination of artistic ability and the implementation of entrepreneurial competencies, together with the creative use of limited resources, serve as competitive advantages for the arts organisation.

Originality/value

This research promotes a cross‐disciplinary approach to arts marketing in general by encouraging the interrogation of fields such as entrepreneurship, small business marketing and internationalisation research.

Details

European Journal of Marketing, vol. 45 no. 5
Type: Research Article
ISSN: 0309-0566

Keywords

Access Restricted. View access options
Book part
Publication date: 19 May 2009

Sungho Choi, Iftekhar Hasan and Maya Waisman

The 1997 financial crisis in Asia has entailed significant changes and governance reforms in the Korean banking industry. This study investigates the impact of corporate…

Abstract

The 1997 financial crisis in Asia has entailed significant changes and governance reforms in the Korean banking industry. This study investigates the impact of corporate governance on the risk and return of Korean banks during the 10 years that followed the financial crisis era. In particular, we investigate the ownership structure of banks, the extent of involvement of foreign institutions and investors in ownership and board membership of Korean banks, and the heterogeneity of board structure on bank performance. Our findings indicate that foreign ownership, the extent of external board involvement, and the presence of foreign directors on the board are associated with significantly higher bank returns. Although foreign ownership and the number of outside board directors are associated with lower risk, the involvement of foreign board members is positively associated with risk. The results are fairly robust to a battery of tests and control variables, and offer the first detailed empirical documentation of the Korean banking governance reform and its achievements since 1997.

Details

Corporate Governance and Firm Performance
Type: Book
ISBN: 978-1-84855-536-5

Access Restricted. View access options
Book part
Publication date: 25 January 2021

Boram Lee and Ruth Rentschler

In this chapter, we develop a conceptual framework on how cultural value can be lost in conflict and created by the arts, artists and arts organisations again and how the arts may…

Abstract

In this chapter, we develop a conceptual framework on how cultural value can be lost in conflict and created by the arts, artists and arts organisations again and how the arts may also help victims of conflict. We explore examples of the different ways that the effects of cultural engagement are manifested and articulated in the depiction of armed conflict, especially looking at the civil war in Syria (2011–present as of 2020) and discuss three stages in the life-cycle of cultural value. Our conceptual framework of cultural value in the depiction of armed conflict is based on the multifaceted private, public, intrinsic and instrumental benefits of the arts as well as the cultural value created by arts, artists and arts organisations. We discuss universal value at the first stage of a potential loss of cultural value. The second stage addresses the politics of aesthetic value, as the cultural value created by artists and artistic activities which may evolve during armed conflict with examples of two international war artists, John Keane and Ben Quilty. Finally, we review social value as the impact of the cultural value created in overcoming armed conflict as well as restoring and transforming impaired individuals, communities and societies. Within this context, we reinforce the notion of cultural value as an alternative framework for understanding the value constructs surrounding the creation of art in this chapter.

Details

Exploring Cultural Value
Type: Book
ISBN: 978-1-78973-515-4

Keywords

Access Restricted. View access options
Book part
Publication date: 11 May 2010

Jeehun Kim

Korean educational migrant (kirogi) families have received widespread popular attention due to their ironic form of family that sacrifices the togetherness of a family. Recent…

Abstract

Korean educational migrant (kirogi) families have received widespread popular attention due to their ironic form of family that sacrifices the togetherness of a family. Recent trends suggest that this practice is spreading to the less affluent classes and that many such families are heading to ‘new’ destinations, including Singapore. This study examines the transnational schooling and life experiences of Korean transnational educational families in Singapore. It addresses the questions, why did these families choose Singapore? Why did transnational schooling, which parents almost unanimously said that they had organised for the betterment of their children's future, lead to some families getting stuck in the destination country?

Fieldwork in Singapore and Korea was conducted between April 2006 and September 2007. In-depth interviews with both mothers and fathers who have at least one child attending public, private or international schools in Singapore, at the primary or secondary level, were conducted with 18 families. The analysis was conducted using a grounded theory approach and NVivo 7/8.

Although the Korean state's emphasis on international competitiveness and parental aspirations for their children's future upward social mobility were common motivators, Koreans in Singapore were also attracted by the relatively low cost, English–Chinese bilingualism and other ‘family-friendly’ features in Singapore. However, kirogi children had highly contrasting schooling experiences and they met with mixed success in gaining what they expected. Furthermore, many children in public schools faced demotion and other difficulties in their new school environments. Some less affluent families found themselves facing dilemmas of cross-border schooling. This study shows that transnational schooling does not necessarily operate equally favourably for participants from diverse class backgrounds. It also demonstrates that the societal contexts of reception in both the countries of origin and of destination, including the buffering institutions and reference groups and peer culture, are important factors shaping the schooling and life experiences of educational migrant children and in reconfiguring their trajectories.

Details

Globalization, Changing Demographics, and Educational Challenges in East Asia
Type: Book
ISBN: 978-1-84950-977-0

1 – 10 of 20
Per page
102050