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As a result of the dot‐com collapse and the slowdown in the economy, the flood of venture capital dollars for e‐commerce has evaporated. E‐commerce companies have been enforced to review their business performance. E‐commerce efficiency has been touted to be a critical component that can assist a company in its strategies to become successful. This study proposes a model for evaluating e‐commerce efficiency using data envelopment analysis (DEA) approach. The model includes not only financial and operational measures, but also e‐commerce specific measures. An illustrative example demonstrates that the DEA model can not only effectively reflect the relative efficiency of e‐commerce firms but also identify their potential efficiency problems. Management can, therefore, take the right remedial actions.

Software reuse and systems interoperability have been the primary goals of many IT organizations as a means to curb software cost. While there were spots of success over the years, the state of the industry with respect to reuse and interoperability is still lagging. Two main reasons are: lack of standards and security barriers imposed on many software systems. Web service, a self‐describing service that can easily be consumed over the Web, is the latest trend in the industry to address the problems identified above. Based on XML and HTTP, Web services make it possible for involved parties across networks to communicate and produce/consume a service in a uniform manner. This paper describes the incorporation of Web services security (WS‐Security) into a project that integrates Web services into a Web‐based college admission portal system. With the incorporation of WS‐Security, the project showcases how the aforementioned problems together with security issues can be addressed using some of the burgeoning Web services technologies.

Over the past few years, business‐to‐business (B2B) e‐commerce has grown exponentially. To conduct B2B e‐commerce, companies need a common language. HTML is not suited for this task, because it defines only the information’s format instead of its meaning. XML has been shown to not only be the most natural evolution of Web technologies to support modern applications such as e‐commerce, but also be the preferred means of making legacy data available to users via the Internet. Since XML is still in its infancy, early versions of XML do not include the fundamental feature of specifying and enforcing integrity constraints, which is critical to making XML a viable and long‐term approach for representing data over the Web. In other words, XML provides little support to make sure the data being represented satisfy the business rules specified. Reviews the trends in B2B e‐commerce and discusses the critical needs to support constraints and the integrity of data, which are very important to the success of B2B e‐commerce. Also presents the next generation of XML technology for representing constraints. Concludes with a summary of the impact of the new XML on B2B e‐commerce and its future challenges.

This study examines the experiences of five teachers working in two English secondary school subject departments after being given the opportunity to engage with Lesson Study (LS) to increase student performance in their subject areas. This study aimed to reveal the drivers for the teachers' engagement in LS, and how this experience of Joint Professional Development (JPD) might be contributing to their learning as teachers.

This study applies an analytic approach to evidencing teacher learning, based on the work of Knud Illeris, offering this as a methodological contribution to the field of professional development literature.

Findings reveal that, despite all the teachers developing a passion for learning through LS, there are constraints on its sustainability and impact which can be attributed to the teachers' broader contexts and which affected them differently. The constraints centre on tensions between priorities and agendas within and beyond the school, related largely to budgets and visions of staff development.

This focused study on two subject departments engaging in LS limits its generalisability in terms of findings. However, the study offers a practical research application of a model of learning for analysis of teacher reflections on collaborative learning experiences.

Understanding individual teacher reflections on LS experiences is under-represented in the literature, in particular studies providing insights into conditions conducive and constraining to JPD.

The primary purpose of this study is to investigate the image transfer and its effects on exhibitors’ behavioral intention. Specifically, the study attempted to examine the effect of mega business event image on destination and country image from exhibitors’ perspective and the effect of mega business event image on exhibitors’ behavioral intention toward the event.

The data for this study were collected through an on-site survey. Based on a sample of 393 respondents, structural equation modeling was used to test the proposed hypotheses.

The results showed that business event image has a stronger effect on country image than on destination image; event image has a significant effect on exhibitor’s behavioral intention toward the event directly and indirectly through the mediating role of country image; and country image has a significant influence on destination image.

The event organizer should improve the exhibitor’s perceptions of the event experience from providing a clear and attractive theme for the target audiences; exhibiting the products with the most cutting-edge technologies and offering various opportunities for forums and promotions; and planning and organizing the event in every detail carefully including the facilities, layout of booths, ambience and other related services.

The study expands the event type to business events, explores the image transfer process between event, destination and country and examines the effects of such image transfer on the exhibitors’ behavioral intention. The results confirm the explanatory power of image transfer theory. Attribution theory and halo effect are viewed as the mechanisms of image transfer.

本研究的主要目的是考察形象迁移及其对参展商行为意向的影响。具体而言, 本研究（1）从参展商视角, 探讨大型商务活动形象对目的地和国家形象的影响; （2）探讨重大商务活动形象对参展商行为意向的影响。

本研究的数据通过现场调查收集, 基于393份问卷, 使用结构方程模型检验研究假设。

研究结果表明：（1）商务活动形象对国家形象的影响比对目的地形象的影响更大; （2）通过国家形象的中介作用, 大型商务活动形象直接或间接地影响了参展商的行为意图; （3）国家形象显著影响目的地形象。

活动组织者应从以下方面改善参展商对活动体验的认识：（1）提供清晰且有吸引力的主题; （2）展示具有最前沿技术的产品, 并提供各种论坛和促销机会; （3）认真, 细致地筹划和组织活动, 包括设施, 摊位布置, 氛围和其他相关服务。

本研究将活动类型延伸至商务活动, 探索活动、目的地和国家之间的形象迁移, 检验形象迁移对参展商行为意向的影响。结果证实了形象迁移理论的解释力。归因理论和晕轮效应是形象迁移的内在机制。

Transferencia de imágenes entre un megaevento empresarial, el destino y el país del alojamiento y sus efectos sobre la predisposición de los expositores hacía el evento

el objetivo principal de este estudio es investigar la transferencia de imágenes y sus efectos sobre la predisposición de los expositores. Específicamente, el estudio intentó examinar (1) el efecto de la imagen de megaevento de negocios en la imagen del destino y del país desde la perspectiva de los expositores y (2) el efecto de la imagen de megaevento de negocios en la predisposición de los expositores hacia el evento.

los datos de este estudio se obtuvieron mediante una encuesta in situ. Sobre la base de una muestra de 393 encuestados, se utilizó el modelo de ecuaciones estructurales para probar las hipótesis propuestas.

los resultados mostraron que: (1) la imagen del megaevento tiene un efecto más fuerte en la imagen del país que en la del destino; (2) la imagen del evento tiene un efecto significativo directo e indirecto sobre la predisposición del expositor hacia el evento a través del papel mediador de la imagen del país; (3) la imagen del país tiene una influencia significativa en la imagen de destino.

el organizador del evento debe mejorar las percepciones del expositor sobre la experiencia del evento (1) proporcionando un tema claro y atractivo para el público objetivo; (2) exhibir los productos con las tecnologías más avanzadas y ofrecer diversas oportunidades para foros y promociones; y (3) planificar y organizar el evento cuidando los detalles, incluyendo las instalaciones, el diseño de las cabinas, el ambiente y otros servicios relacionados.

el estudio amplía el tipo de evento a eventos de negocios, explora el proceso de transferencia de imágenes entre evento, destino y país, y examina los efectos de dicha transferencia de imágenes en la predisposición de los expositors hacía el evento. Los resultados confirman el poder explicativo de la teoría de transferencia de imágenes. La teoría de la atribución y el efecto halo son vistos como los mecanismos de transferencia de imágenes.

This analysis examines the evolving role of deep learning in engagement marketing research. It tries to address a critical knowledge gap despite the rapid growth of artificial intelligence (AI) applications in this field.

Using bibliometric techniques, this study analyzes Scopus data to investigate the evolution of engagement marketing research influenced by technology. Overlapping maps, evolution maps and strategic diagrams reveal key trends and intellectual structures within this dynamic field.

Our analysis reveals key trends in deep learning applications, like focuses on language-interaction, interactivity-privacy and human-focus satisfaction. While results show the contribution in foundational works like linguistics, algorithms and interactive marketing, they also raise concerns about the algorithmic bias, privacy violations and etc.

While Scopus data offers valuable insights, our analysis acknowledges its limitations on publication language. Future research should treasure foundational works and historical context for comprehensive understandings. Additionally, addressing emerging challenges such as negative customer experiences and fairness is crucial for future studies.

This review provides a comprehensive perspective on deep learning applications on engagement marketing research in the context of interactive marketing. We present trends and thematic structures with practical implications for scholars and practitioners. It presents a fuller intellectual landscape and suggests that future research directions shall prioritize a human-centered approach to AI implementation, ultimately fostering genuine customer connections.

Examines some of the economic implications of persistently excluding women in Sub‐Saharan Africa from access to literacy, arguing that women can not fulfil their full potential both on an individuals and state level without this. Introduces the concept of “femanomics”, which is the enhancement of the status of women by positive intervention. Advocates the implementation of effective literacy policies geared towards social reconstruction, linking educational empowerment with women’s economic independence and provide an outline of areas which require attention.

This study aims to investigate how luxury brand attachment (LBA) and perceived envy may influence schadenfreude. In addition, the moderating influence of consumers’ need for uniqueness (CNFU) and private vs public consumption is examined.

Data were collected from a consumer panel in Australia. A total of 365 valid and useable responses were analysed through structural equation modelling in AMOS 26.

The results show that LBA has a significant impact on perceived envy. Consumers’ perceived envy also results in schadenfreude. However, LBA did not have any significant impact on schadenfreude. The moderating influence of CNFU is partially supported. This research further confirms that consumers’ public consumption has more relevance to visible social comparison and potential feelings of malicious envy towards others.

The research model may work as a strategic tool to identify, which group of consumers (e.g. high vs low attachment) displays stronger envy and schadenfreude. Brand managers can also explore the personality traits and psychological dynamics that influence the consumers to express emotional bonds and malicious joy within the context of consumer-brand relationships.

This is one of the first few studies that have examined the relationships amongst consumers’ brand attachment, perceived envy, schadenfreude and need for uniqueness within a luxury branding context.

Man has been seeking an ideal existence for a very long time. In this existence, justice, love, and peace are no longer words, but actual experiences. How ever, with the American preemptive invasion and occupation of Afghanistan and Iraq and the subsequent prisoner abuse, such an existence seems to be farther and farther away from reality. The purpose of this work is to stop this dangerous trend by promoting justice, love, and peace through a change of the paradigm that is inconsistent with justice, love, and peace. The strong paradigm that created the strong nation like the U.S. and the strong man like George W. Bush have been the culprit, rather than the contributor, of the above three universal ideals. Thus, rather than justice, love, and peace, the strong paradigm resulted in in justice, hatred, and violence. In order to remove these three and related evils, what the world needs in the beginning of the third millenium is the weak paradigm. Through the acceptance of the latter paradigm, the golden mean or middle paradigm can be formulated, which is a synergy of the weak and the strong paradigm. In order to understand properly the meaning of these paradigms, however, some digression appears necessary.