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Since the 1970s, French researchers have elaborated a theoretical framework built around the concept of organizational identity. This theoretical framework integrates concepts from several research disciplines, including sociology, psychology, psychoanalysis, and history. Although this approach focuses primarily on improving the understanding of the internal functioning of organizations, the approach also helps marketing professionals who are responsible for managing organizational image and organizational communications. The diagnosis of an organization's identity permits marketing executives to interpret the symbolic products produced by the organization, even though these symbolic products may not have been designed in a rational or deliberate manner. Reviews the principal concepts and methods elaborated over the last 20 years by researchers working in this perspective, emphasizing the importance of these ideas for marketing specialists. Describes recent developments in identity theory based on the sociological theory developed by Pierre Bourdieu. Presents an original diagnostic methodology ‐ socioanalysis.

Focuses on what can be referred to as the “fundamental philosophical issues of corporate governance”. Outlines the interdependence of various kinds of governance. Demonstrates that corporate governance is part of a bundle of governances and that, in this respect, it occupies a leading place to the degree that its principles are becoming consolidated. Then discusses in a more detailed manner what is meant by the term “dominant functionalism”. Then deals with the question of the equilibrium between sovereignty and legitimacy from the point of view of corporate governance. In effect, rules of governance (considered as the designation of a sovereign power) are searching for a legitimizing instance originating outside the framework of those rules. Finally, covers the proprietarialist origins of stakeholder theory, origins which correspond to a moderate liberal tradition.

The purpose of this paper is to address the discourse of Romanian universities as a mirror of the reformation process in the national higher educational system.

The focus of this paper is on external and internal communication, on institutional identity and the symbiosis of orders of discourse. The paper highlights the prospective EU integration as a major trigger of change in the Romanian educational system. It then draws upon critical discourse analysis (CDA) as a relevant research approach and presents the results of conducting critical discourse analysis on a corpus consisting of the web site presentation of ten public and private universities, on three faculty and university prospectuses, and one promotional CD. Finally, the paper briefly compares the discourse of Romanian universities with the discourse of universities from the UK, France, Italy and Germany, and suggest lines for improvement.

Romanian society is currently the site of ample reformation and one of the factors that trigger change is the prospective integration in the European Union. In higher education, change is enacted discursively though the emergence of new genres as the generalization of promotion as a discursive practice. The discourse of Romanian universities is heavily colonized by the EU discourse, but factors pertaining to local culture also resurface openly. Discourse is, indeed, a factor of change, but not the only one affecting it. The westernizing of Romanian university discourse needs to be backed up by a westernizing of patterns of thinking and behaving.

The paper presents insights into the discourse of Romanian universities.

The purpose of this paper is to consider advances in corporate identity scholarship on the occasion of the tenth anniversary of the first special edition of corporate identity to appear in the European Journal of Marketing in 1997.

The paper takes the form of a literature review.

The notion of, what can be termed, “identity‐based views of the corporation” is introduced. Each of the ten identity based perspectives that inform the above are underpinned by a critically important question which is believed to be of considerable saliency to marketing scholars and policy advisors alike. As a precursor to an exposition of these ten perspectives, the paper discusses five principal schools of thought relating to identity and identification ((the quindrivium) which can be characterised as: corporate identity (the identity of the organisation); communicated corporate identification (identification from the organisation); stakeholder corporate identification (an individual, or stakeholder group's, identification with the organisation); stakeholder cultural identification (an individual, or stakeholder group's, identification to a corporate culture); and envisioned identities and identifications (this is a broad category and relates to how an organisation, or group, envisions how another corporation or group characterises their identity or mode of identification.))

Each of the ten identity‐based views of the corporation outlined here is underpinned by a question of critical importance which aims to be of assistance to senior executives in comprehending and managing identity‐related concerns of the corporation.

The introduction of notions relating to identity based views of the corporation/corporation brands represents, perhaps, a natural denouement for the “schools of thought” approach which has long‐characterised the British School of scholarship vis‐à‐vis corporate identity scholarship since the early 1990s.