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Article
Publication date: 22 May 2007

351

Abstract

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Business Strategy Series, vol. 8 no. 4
Type: Research Article
ISSN: 1751-5637

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Article
Publication date: 22 May 2007

Bernd Kriegesmann, Thomas Kley and Markus G. Schwering

The article seeks to highlight an unconventional way out of the “innovation dilemma”, relevant to many business organizations. Innovative management and risk friendliness are…

1891

Abstract

Purpose

The article seeks to highlight an unconventional way out of the “innovation dilemma”, relevant to many business organizations. Innovative management and risk friendliness are necessary, but the way in which failure is handled and the resulting fear of making mistakes block the (innovative) efforts of specialists and managers.

Design/methodology/approach

The article draws on theoretical as well as empirical work. First, the seemingly crystal‐clear concept of “error” is elaborated and the rare category of “creative errors” is introduced. Second, illustrative findings from a case study in the automotive sector are reported.

Findings

The paper suggests that a culturally exacerbated antipathy towards errors ultimately leads to a situation of pronounced innovation incompetence in which creative behavior is avoided. The article points out that it is not an “absolution of mistakes” that is required, but a tolerance for legitimate errors which should only occur under exceptional circumstances. The authors underlines that fairness in dealing with errors is considerably more important than a misguided attempt to create or maintain harmony. In addition to the philosophy and potential of this unusual incentive system, possible practical implementation problems are considered.

Research limitations/implications

Generalization is limited because the findings are based on only one case study. However, because of the vital importance of the so‐called “innovation dilemma”, the exploratory findings of the study may trigger further empirical research on “creative errors”.

Practical implications

An initiative like the “Creative Error of the Month” may help to bring about cultural change towards a climate of trust and confidence in which innovative commitment is treated fairly even if it does not in fact succeed.

Originality/value

Common approaches to enhance organizational innovativeness reward “success stories” or praise “zero‐based cultures”. This case study suggests that a sophisticated initiative revolving around the “hidden” innovative potential of “creative errors” and “tragic failures” might prove to be a successful offbeat attempt at stimulating creativity and innovative behaviour in enterprises.

Details

Business Strategy Series, vol. 8 no. 4
Type: Research Article
ISSN: 1751-5637

Keywords

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Article
Publication date: 1 February 2006

This article looks at why BMW rewards employee mistakes.

3456

Abstract

Purpose

This article looks at why BMW rewards employee mistakes.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The strategy really aims to bring about big cultural change, challenging accepted practice in the name of improving business within today's highly competitive marketplace.

Originality/value

This paper gives executives and researchers a brief example of rewarding employee mistakes.

Details

Strategic Direction, vol. 22 no. 2
Type: Research Article
ISSN: 0258-0543

Keywords

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Article
Publication date: 1 June 2005

Bernd Kriegesmann, Thomas Kley and Markus G. Schwering

To highlight an unconventional way out of the “innovation dilemma,” relevant to many business organizations, innovative management and risk friendliness are necessary, but the way

2484

Abstract

Purpose

To highlight an unconventional way out of the “innovation dilemma,” relevant to many business organizations, innovative management and risk friendliness are necessary, but the way in which failure is handled and the resulting fear of making mistakes block the (innovative) efforts of specialists and managers.

Design/methodology/approach

The paper draws on theoretical as well as empirical work: first, the seemingly crystal‐clear concept of “error” is elaborated and the rare category of “creative errors” is introduced. Second, illustrative findings from a case study in the automotive sector are reported.

Findings

Suggests that a culturally exacerbated antipathy towards errors leads ultimately to a situation of pronounced innovational incompetence in which creative behavior is avoided. Points out, that not an “absolution of mistakes” is required, but a tolerance for legitimate errors which should only occur under exceptional circumstances. Underlines, that fairness in dealing with errors is considerably more important than a misguided attempt to create or maintain harmony. In addition to the philosophy and potential of this unusual incentive system, possible practical implementation problems are considered.

Research limitations/implications

Generalization is limited because the findings are based on only one case study. However, because of the vital importance of the so‐called “innovation dilemma,,” the exploratory findings of the study may trigger further empirical research on “creative errors.”

Practical implications

An initiative like the “Creative Error of the Month” may help to bring about cultural change towards a climate of trust and confidence in which innovative commitment is treated fairly even if it does not in fact succeed.

Originality/value

Common approaches to enhance organizational innovativeness reward “success stories” or praise “zero‐based cultures.” This case study suggests that a sophisticated initiative revolving around the “hidden” innovative potential of “creative errors” and “tragic failures” might prove to be a successful off‐beat attempt at stimulating creativity and innovative behavior in enterprises.

Details

Journal of Business Strategy, vol. 26 no. 3
Type: Research Article
ISSN: 0275-6668

Keywords

Available. Content available
Article
Publication date: 1 June 2005

264

Abstract

Details

Journal of Business Strategy, vol. 26 no. 3
Type: Research Article
ISSN: 0275-6668

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