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Article
Publication date: 1 March 1987

Barbara B. Stern

Associate Professor, Department of Business Administration at Rutgers, the State University of New Jersey, Barbara Stern sets out three games for women in networks to play to…

95

Abstract

Associate Professor, Department of Business Administration at Rutgers, the State University of New Jersey, Barbara Stern sets out three games for women in networks to play to acquire authority, expertise, or charisma—whichever form of power they prefer.

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Women in Management Review, vol. 2 no. 3
Type: Research Article
ISSN: 0964-9425

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Article
Publication date: 1 April 1987

Barbara B. Stern, Stephen J. Gould and Benny Barak

This article examines single baby boom consumers on demographic and psychographic dimensions tested in a survey of 267 respondents. We found differences between singles and…

297

Abstract

This article examines single baby boom consumers on demographic and psychographic dimensions tested in a survey of 267 respondents. We found differences between singles and marrieds in social self‐image, age identification, nature and frequency of leisure activities, and shopping habits. Singles are characterized as “Social Seekers” because they socialize more and show more concern with their social image than marrieds. Marketing implications exist for a variety of products related to gender and marital status.

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Journal of Consumer Marketing, vol. 4 no. 4
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 February 1988

Barbara B. Stern

Male/female differences in financial media use are discussed. Using proprietary and academic studies, current knowledge about print and electronic sources of information favoured…

389

Abstract

Male/female differences in financial media use are discussed. Using proprietary and academic studies, current knowledge about print and electronic sources of information favoured by upscale and downscale segments is summarised. Consumer goods retailers now entering the banking market use segmentation strategies to appeal to different male and female targets, and ways in which financial institutions can adapt retail methods to fit media uses based on segmentation by sex are suggested.

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International Journal of Bank Marketing, vol. 6 no. 2
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 1 April 2003

Benny Barak, Anil Mathur, Yong Zhang, Keun Lee and Emmanuel Erondu

Field survey studies undertaken in Nigeria, Korea, China and India explored the way inner‐age satisfaction is experienced in those culturally diverse societies. Chronologically 20…

841

Abstract

Field survey studies undertaken in Nigeria, Korea, China and India explored the way inner‐age satisfaction is experienced in those culturally diverse societies. Chronologically 20 to 59 year old respondents’ inner‐age satisfaction was gauged as the average difference between feel, look, do, and interest cognitive (self‐perceived) and desired (ideal) inner‐age dimensions. Analyses of covariance (with chronological age factored out) across the four nations showed Nigeria to differ significantly in terms of inner‐age satisfaction from each Asian population, contrary to the Asian societies where no differences were found across samples (except between Korea and India where inner‐age satisfaction differed at a p .05). High levels of satisfaction with inner‐age (coming about when cognitive and desired ages are equal) commonly transpired: 31.4 per cent of Indian, 36.9 per cent of Nigerian, 44.3 per cent of Chinese, and 44.9 per cent of Korean respondents. Age dissatisfaction in an elder direction (ideal age older than self‐perceived age) was atypical and happened most often among Nigerian (23.4 per cent) and least among Korean subjects (10.7 per cent). In contrast, wishing for a younger innerage was a commonplace phenomenon in India (50.6 per cent of the sample), as well as in China where it occurred the least (36.6 per cent). The study’s findings imply the universal nature of the way human beings (irrespective of culture) perceive and feel about inner‐age, as well as the potential of an inner‐age satisfaction psychographic as a relevant consumer behavior segmentation trait for marketing planners of age‐sensitive products and services who seek to standardize their global branding and distribution.

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Asia Pacific Journal of Marketing and Logistics, vol. 15 no. 1/2
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 1 September 1996

Barbara B. Stern

Defines the construct of “comedy” in electronic advertisements, using drama theory to derive a taxonomy of comedic types. Summarizes the controversies that form the background of…

3207

Abstract

Defines the construct of “comedy” in electronic advertisements, using drama theory to derive a taxonomy of comedic types. Summarizes the controversies that form the background of humour research and proposes a revision in terminology that distinguishes the stimulus (called “comedy”) from the response (called “laughter”). Goes on to discuss the fundamental attributes of comedy from a drama perspective and uses Bergson’s theory of laughter as the cornerstone of two continua mapping four comic types: verbal/physical and romantic/satiric. Uses examples from television and radio commercials to illustrate the way that the classification scheme works in the media context. Discusses each comedic type in terms of associated audience responses relevant to consumer audiences. Concludes with comments on the social function of advertising comedy.

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European Journal of Marketing, vol. 30 no. 9
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 August 1994

Barbara B. Stern and Jonathan E. Schroeder

Departs from traditional positivist approaches to marketing research byadopting interpretative methods to analyse the visual/ verbal elementsin print advertisements. Borrows from…

3967

Abstract

Departs from traditional positivist approaches to marketing research by adopting interpretative methods to analyse the visual/ verbal elements in print advertisements. Borrows from the humanistic disciplines of art and literary critical theory to show how verbal and visual elements work together as an interpretative Gestalt. Describes the methods briefly, and then illustrates them in detail by means of an exemplar – a Paco Rabanne pour Homme advertisement known as the “man‐in‐bed”. First analyses the exemplar as a verbal text and then as a visual one to demonstrate the way that congruence between the words and pictures reiterates the association between the brand benefit and the images used to convey it. Ends with a call for increased visual literacy in order to further research on advertising from a humanistic perspective.

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European Journal of Marketing, vol. 28 no. 8/9
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 June 2001

Sandipa Dublish

Examines the issue of how variations in language used in advertising affect advertising preference with a sample of bilingual, Korean Americans. Uses past literature to…

1559

Abstract

Examines the issue of how variations in language used in advertising affect advertising preference with a sample of bilingual, Korean Americans. Uses past literature to hypothesise that the level of acculturation would moderate ethnic consumers’ preference for advertisements in English versus their native language. Extends previous research in the field of ethnic advertising by considering whether findings from studies conducted with Hispanic American consumers are applicable to Asian Americans. Shows that no significant differences were detected in bilingual Korean American preferences for advertisements in which the message was presented in English as compared with those that used Humgul (Korean language) to communicate with the audience. Concludes with suggestions for further research.

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Asia Pacific Journal of Marketing and Logistics, vol. 13 no. 2
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 15 May 2017

Morris B. Holbrook

This paper describes the personal history and intellectual development of Morris B. Holbrook (MBH), a participant in the field of marketing academics in general and consumer…

1269

Abstract

Purpose

This paper describes the personal history and intellectual development of Morris B. Holbrook (MBH), a participant in the field of marketing academics in general and consumer research in particular.

Design/methodology/approach

The paper pursues an approach characterized by historical autoethnographic subjective personal introspection or HASPI.

Findings

The paper reports the personal history of MBH and – via HASPI – interprets various aspects of key participants and major themes that emerged over the course of his career.

Research limitations/implications

The main implication is that every scholar in the field of marketing pursues a different light, follows a unique path, plays by idiosyncratic rules, and deserves individual attention, consideration, and respect … like a cat that carries its own leash.

Originality/value

In the case of MBH, like (say) a jazz musician, whatever value he might have depends on his originality.

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Book part
Publication date: 1 February 2007

Russell W. Belk

Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1306-6

Available. Open Access. Open Access
Article
Publication date: 7 January 2025

Lana Sabelfeld, John Dumay, Sten Jönsson, Hervé Corvellec, Bino Catasús, Rolf Solli, Ulla Eriksson-Zetterquist, Elena Raviola, Paolo Quattrone and James Guthrie

This paper presents a reflection in memory and tribute to the work and life of Professor Barbara Czarniawska (1948–2024).

281

Abstract

Purpose

This paper presents a reflection in memory and tribute to the work and life of Professor Barbara Czarniawska (1948–2024).

Design/methodology/approach

We invited those colleagues whom we knew to be close to Barbara to submit reflections about her contributions to academia alongside their memories of her as a person. We present these reflections in the order we received them, and they have only been edited for minor grammatical and punctuation issues to preserve the voice of the contributing authors.

Findings

The reflections in this paper represent different translations of Barbara’s academic and theoretical contributions. However, she also contributed to people. While we can count the number of papers, books and book chapters she published, we must also count the number of co-authors, Ph.D. supervisions, visiting professorships and conference plenaries she touched. This (ac)counting tells the story of Barbara reaching out to work and interact with people, especially students and early career researchers. She touched their lives, and the publications are an artefact of a human being, not an academic stuck in an ivory tower.

Originality/value

A paper in Barbara Czarniawska’s honour where some of her closest colleagues can leave translations of her work through a narrative reflection, seems to be a fitting tribute.

Details

Accounting, Auditing & Accountability Journal, vol. 38 no. 9
Type: Research Article
ISSN: 0951-3574

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