Avery M. Abernethy, James I. Gray and Daniel D. Butler
Discusses how basic differences between services and products may affect advertising strategy and tactics. Examines a large number of broadcast radio adverts to study the…
Abstract
Discusses how basic differences between services and products may affect advertising strategy and tactics. Examines a large number of broadcast radio adverts to study the information strategy used in service and product advertisements. Posits that the information commonly used in adverts for services and products was found to differ sharply. Presents one rationale for these information differences using concepts from the services literature. Offers suggestions for improving broadcast advertising effectiveness for service marketers.
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Avery M. Abernethy and Daniel D. Butler
Employs content analysis of advertisements for both products andservices in 13 major newspapers. Seeks to understand how advertisinginformation on service providers is integrated…
Abstract
Employs content analysis of advertisements for both products and services in 13 major newspapers. Seeks to understand how advertising information on service providers is integrated into service advertising strategy. Suggests that service advertising is far more likely than product advertising to contain information about contact people. Offers ways of improving the advertising strategy of service marketers.
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Daniel D. Butler and Avery M. Abernethy
Suggests that an important source of attorney and accounting servicesinformation is the Yellow Pages phone book. Examines the informationconsumers want from Yellow Pages…
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Suggests that an important source of attorney and accounting services information is the Yellow Pages phone book. Examines the information consumers want from Yellow Pages advertisements to help them select these services. Specifically, consumers want factual information regarding the type of law/accounting practiced, type of service offered, and contact information. Compares results of a consumer survey with the literature on the information that attorneys and accountants traditionally provide in other types of media. Provides suggestions on improving the Yellow Pages advertising of these service professionals.
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The main objective of this study is to identify the determinants of TV ads avoiding behavior between light and heavy avoiders in greater Cairo. To achieve the study objective…
Abstract
The main objective of this study is to identify the determinants of TV ads avoiding behavior between light and heavy avoiders in greater Cairo. To achieve the study objective, five hypotheses have been developed and tested by such statistical techniques as discriminant analysis, t‐tests, MannWhitney tests, and Chi Square tests. A questionnaire has been designed to collect data from a systematic random sample of adults in social clubs and shopping centers in greater Cairo. The number of usable questionnaires in data analysis was 364. The study findings show that all respondents except 3 were doing one or more of TV ads avoiding behavior. Cognitive avoiding represents the most frequently used avoiding behavior by light and heavy TV ads avoiders. The results also demonstrate that perceptions, attitudes toward advertising, and some motives were determinants of TV ads avoiding behavior. On the other hand, it was found that all demographic and socioeconomic characteristics, except types of channels, were not determinants of TV ads avoiding behavior between light and heavy TV ads avoiders. The study concludes with a number of academic and practical recommendations.
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The strategic management literature emphasizes the concept of business intelligence (BI) as an essential competitive tool. Yet the sustainability of the firms’ competitive…
Abstract
The strategic management literature emphasizes the concept of business intelligence (BI) as an essential competitive tool. Yet the sustainability of the firms’ competitive advantage provided by BI capability is not well researched. To fill this gap, this study attempts to develop a model for successful BI deployment and empirically examines the association between BI deployment and sustainable competitive advantage. Taking the telecommunications industry in Malaysia as a case example, the research particularly focuses on the influencing perceptions held by telecommunications decision makers and executives on factors that impact successful BI deployment. The research further investigates the relationship between successful BI deployment and sustainable competitive advantage of the telecommunications organizations. Another important aim of this study is to determine the effect of moderating factors such as organization culture, business strategy, and use of BI tools on BI deployment and the sustainability of firm’s competitive advantage.
This research uses combination of resource-based theory and diffusion of innovation (DOI) theory to examine BI success and its relationship with firm’s sustainability. The research adopts the positivist paradigm and a two-phase sequential mixed method consisting of qualitative and quantitative approaches are employed. A tentative research model is developed first based on extensive literature review. The chapter presents a qualitative field study to fine tune the initial research model. Findings from the qualitative method are also used to develop measures and instruments for the next phase of quantitative method. The study includes a survey study with sample of business analysts and decision makers in telecommunications firms and is analyzed by partial least square-based structural equation modeling.
The findings reveal that some internal resources of the organizations such as BI governance and the perceptions of BI’s characteristics influence the successful deployment of BI. Organizations that practice good BI governance with strong moral and financial support from upper management have an opportunity to realize the dream of having successful BI initiatives in place. The scope of BI governance includes providing sufficient support and commitment in BI funding and implementation, laying out proper BI infrastructure and staffing and establishing a corporate-wide policy and procedures regarding BI. The perceptions about the characteristics of BI such as its relative advantage, complexity, compatibility, and observability are also significant in ensuring BI success. The most important results of this study indicated that with BI successfully deployed, executives would use the knowledge provided for their necessary actions in sustaining the organizations’ competitive advantage in terms of economics, social, and environmental issues.
This study contributes significantly to the existing literature that will assist future BI researchers especially in achieving sustainable competitive advantage. In particular, the model will help practitioners to consider the resources that they are likely to consider when deploying BI. Finally, the applications of this study can be extended through further adaptation in other industries and various geographic contexts.
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Lisseth Vasquez-Peñaloza, Maria Jesus Sánchez-Expósito and Laura Gomez-Ruiz
This study aims to explore the influence of management control on the performance of teams with surface levels of social diversity.
Abstract
Purpose
This study aims to explore the influence of management control on the performance of teams with surface levels of social diversity.
Design/methodology/approach
Under the categorization-elaboration model perspective, an integrative literature review was conducted. Selecting articles published in the Scopus and Web of Science databases until 2023 and with the terms about gender diversity, age diversity, racial diversity and team performance, obtaining 122 documents. Results were analyzed in a matrix under the criteria of social diversity as a principal variable and examined the effects on team performance. Subsequently, it is synthesized according to the social diversity dimension and then integrated into an analysis with conceptual perspectives from management control systems.
Findings
The main negative effects of surface-level social diversity on team performance arise from stereotypical perceptions and social biases about differences in gender, age and race, affecting team members’ interactions. This scenario is related to the causes of the need for management control in the absence of direction, motivation problems and personal limitations, so control systems associated with possible solutions to improve group performance are proposed.
Originality/value
To the authors’ knowledge, this work opens the discussion on the influence of management control on the performance of teams with social diversity. Demographic changes require new perspectives for team management, from management control providing a way to guide socially diverse team behaviors to desired team performance.
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Christopher C.A. Chan, Cecil Pearson and Lanny Entrekin
The effectiveness of using team learning to improve team performance has been well documented in the literature, and this notion makes intuitive sense. However, little empirical…
Abstract
The effectiveness of using team learning to improve team performance has been well documented in the literature, and this notion makes intuitive sense. However, little empirical research has been dedicated to the relationship between team learning and team performance, probably owing to the lack of a widely acceptable instrument for assessing team learning. In this study, a psychometric (validity and reliability) examination of Edmondson’s Team Learning Survey (TLS) is undertaken. This instrument was then used to examine the effects of internal and external team learning on team performance. Implications and limitations of the study findings are discussed.
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Noel Scott, Brent Moyle, Ana Cláudia Campos, Liubov Skavronskaya and Biqiang Liu
Allan Cheng Chieh Lu and Dogan Gursoy
– This study aims to develop a conceptual model demonstrating the antecedents and outcomes of consumers’ online tourism information confusion.
Abstract
Purpose
This study aims to develop a conceptual model demonstrating the antecedents and outcomes of consumers’ online tourism information confusion.
Design/methodology/approach
A deductive approach was utilized to propose eight variables as antecedents of online confusion and five confusion reduction strategies as outcomes of consumers’ online tourism confusion. The underlying mechanisms in which these variables might lead to consumers’ online tourism information confusion are elaborated using elaboration likelihood model (ELM) (Petty and Cacioppo, 1986) as the major theoretical underpinning.
Findings
The model indicates that consumers could experience overload, similarity and ambiguity confusion when the information acquired is too much, too similar and/or too vague. In addition, as suggested by the ELM (Petty and Cacioppo, 1986), online users who are low in learning orientation, price consciousness, cognition need and Internet experience and high in ambiguity tolerance are more likely to experience confusion because of their lower motivation/ability to process external stimuli.
Research limitations/implications
One limitation of this study is the lack of empirical test of the proposed model. Another limitation is that only five individual characteristics that might make online consumers prone to confusion were included. Other variables related to individual differences that could influence confusion should be explored as well.
Practical implications
This paper provides valuable implications for online tourism marketers to address consumers’ confusion during information search process. Five individual characteristics proposed as important antecedents of consumers’ confusion can be utilized by online tourism marketers to develop customized online communication strategies for different segments.
Originality/value
This paper is one of the few studies that connect the concept of consumers’ confusion to the online tourism field as well as discuss the concept of consumers’ confusion through the integration of information provider and recipients’ perspective.
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The times have come down to us as the “Good Old Days”, of Edwardian elegance and grace, peace and plenty, which conceal the poverty, squalor and disease. There seemed less…
Abstract
The times have come down to us as the “Good Old Days”, of Edwardian elegance and grace, peace and plenty, which conceal the poverty, squalor and disease. There seemed less resentment from those who suffered the rigours of the times than from those of today who only know of them by repute. Life was indeed cruel to the submerged tenth of society and the homeless waifs and strays were all too real and true.