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A main cause of defects within material extrusion (MatEx) additive manufacturing is the nonisothermal condition in the hot end, which causes inconsistent extrusion and polymer welding. This paper aims to validate a custom hot end design intended to heat the thermoplastic to form a melt prior to the nozzle and to reduce variability in melt temperature. A full 3D temperature verification methodology for hot ends is also presented.

Infrared (IR) thermography of steady-state extrusion for varying volumetric flow rates, hot end temperature setpoints and nozzle orifice diameters provides data for model validation. A finite-element model is used to predict the temperature of the extrudate. Model tuning demonstrates the effects of different model assumptions on the simulated melt temperature.

The experimental results show that the measured temperature and variance are functions of volumetric flow rate, temperature setpoint and the nozzle orifice diameter. Convection to the surrounding air is a primary heat transfer mechanism. The custom hot end brings the melt to its setpoint temperature prior to entering the nozzle.

This work provides a full set of steady-state IR thermography data for various parameter settings. It also provides insight into the performance of a custom hot end designed to improve the robustness of melting in MatEx. Finally, it proposes a strategy for modeling such systems that incorporates the metal components and the air around the system.

The idea that a significant portion of what consumers do, feel, and think is driven by automatic (or “implicit”) cognitive processes has sparked a wave of interest in the development of assessment tools that (attempt to) capture cognitive processes under automaticity conditions (also known as “implicit measures”). However, as more and more implicit measures are developed, it is becoming increasingly difficult for consumer scientists and marketing professionals to select the most appropriate tool for a specific research question. We therefore present a systematic overview of the criteria that can be used to evaluate and compare different implicit measures, including their structural characteristics, the extent to which (and the way in which) they qualify as “implicit,” as well as more practical considerations such as ease of implementation and the user experience of the respondents. As an example, we apply these criteria to four implicit measures that are (or have the potential to become) popular in marketing research (i.e., the implicit association test, the evaluative priming task, the affect misattribution procedure, and the propositional evaluation paradigm).

Classification is so fundamental and pervasive an activity that care is needed to define its scope when discussing a particular application, such as information retrieval.

Corporate philanthropy in the U.S. has emerged since the mid-19th century. This essay takes a historical and interpretive perspective on its practice. The author categorizes corporate philanthropy into four ethical models to examine each modelʼs communicative priorities and ethical concerns. These communicative priorities and ethical concerns become more complex as corporate philanthropic entities utilize social media. To this end, the potential for what Coombs and Holladay (2012) called a “paracrisis” emerges. This essay examines the potential for community partners to be affected by a corporationʼs presence on social media (and vice versa) through the interpretive lens of the paracrisis. The paper concludes with recommendations for future research.

IThe activity of the group has continued to progress with great energy and enthusiasm for practical applications of the theoretical ideas and schemes of the members, many of whom have acted as consultants to private, government and international institutions. Some of the longer‐serving members retired, but continued to attend meetings. The Group heard with great regret of the death of Mr B. I. Palmer, its Founder Chairman. An important element in the discussions from its beginning was the theoretical scheme of S. R. Ranganathan, and this was largely due to Palmer, who had returned from war service in India fired with enthusiasm for Ranganathan's ideas, and determined to interest others in developing and applying them. His collaboration with Mr A. J. Wells, another founder member, had as an early result their little monograph, The fundamentals of library classification, which has greatly influenced both teaching and practice of classification, and not only in Britain.

By focusing on the intra‐organization dimension of corporate social responsibility (CSR), this paper aims to offer an ethnographic analysis of the way Coca‐Cola integrates its re‐branding and marketing strategies with CSR and the processes through which this strategic agenda is diffused into the company's national franchise in Israel.

The research is based on a combined qualitative methodology of interviews with managers and employees on all levels of the organization; participant observations of formal meetings, company events and informal gatherings; and document evaluation.

This paper shows how the CSR program is purposefully and rationally designed to meet the standards of a business case approach to CSR and that, accordingly, company managers integrate it into the activities of departments and divisions such as sales, marketing, and human resources (HR). The paper further shows that the cause‐marketing and product‐branding goals underlying the global re‐branding strategy of Coca‐Cola have been mediated through employee volunteering projects that are based on the recruitment and mobilization of the physical bodies of employees not only as “bodily‐corporate‐producers”, but also as “bodily‐corporate‐ambassadors”.

The in‐depth empirical research that focused on a single corporation enabled the author to reach a better understanding of the intricate organizational processes involved in the implementation of CSR programs and their effects. At the same time, the research plan lacks a comparative examination of similar processes in other corporations. In this regard, this paper delineates the theoretical and empirical contours for future studies on the actual effects of implementation processes of the business case model for CSR.

The paper enriches a missing part in the literature regarding empirical examination of the impact of CSR at close range and at the level of individual firms.

The Fourth Industrial Revolution has escalated innovation to new heights unseen, creating an evolution of innovation and corporate social responsibility (CSR), and as a result, a more Innovative CSR. With this evolution comes also the evolution of the ‘Preneur’ from social entrepreneur to corporate social entrepreneur and corporate social intrapreneur. It is therefore important to acknowledge that social entrepreneurship is not just for the social sector, or start-up entrepreneur – corporations can also be social entrepreneurs. This chapter establishes an understanding of this possibility alongside solving wicked problems and challenges, and how to provide collaborative networks and co-creation experiences to assist others on this journey. More importantly, the chapter discusses how corporates can assist millennials (and Generation Z) by funding and incubating their innovative or social enterprise idea under the umbrella of CSR strategy, until it is ready to be released to the world. The chapter is supported by academic literature and business publications with suggestions for future research opportunities.

Consumer resistance has been a popular research area in the previous decades, and concepts such as boycotting, brand avoidance, voluntary simplicity and anti-consumption appeared to be hot topics in exploring the ways the consumers resist market dominance in the postmodern culture. However, research on this topic in the Turkish (and partly Eastern) context is very limited, inhibiting our understanding of the topic in different economic and cultural settings. Through a comprehensive discussion that provides institutional-, structural- and community-level perspectives relating to consumer resistance phenomena in Turkey, a developing country with historical and cultural roots in both the East and the West, the chapter intends to equip scholars and practitioners with a better insight to conceptualise this phenomenon as well as to formulate further studies and marketing strategies.